The Beauty Trends & Innovations Conference – From Insight To Engagement

Compelling Insights Into The Latest Customer Trends For Profitable Innovations In Beauty: Successfully Engage & Influence Customers & Retailers With Winning Products & Campaigns In-Store, Online & Via Social Media

A One-Day, Brand-Led Conference & Networking Event, 24th September 2015 At A Brand NEW Venue, One America Square, Central London. Download brochure here. Book before 16th July and save £100!
PLUS! 2 Separately-Bookable, Pre-Conference, Half-Day Workshops, 23rd September:
AM) Start-Up Success: Marketing & Developing Your Brand To Build Industry Relationships For Enduring Commercial Success & Appeal
PM) Winning Social Media Strategies: Engage Your Beauty Customers & Build Long-Term Loyalty With Winning Social Media Strategies

Innovate Your Marketing Strategies & Product Ranges To Capitalise On The Hottest Customer & Market Trends & Insights:

  1. Profit From The Trends Of Today & Tomorrow: Exploit insights into international and UK trends, drive innovation within your business and invigorate your brand
  2. Reinvigorate Your Social Media Strategies & Content: Boost customer engagement, increase your brand exposure and justify investment
  3. Compelling & Engaging Online Strategies: Create innovative campaigns and online experiences which encourage customers to purchase
  4. Win-Win Brand-Retailer Relationships With In-Store & Online Insights: Innovating in-store and online shopper experiences and presenting winning propositions to buyers
  5. Product Launch Success Case Studies: Top tips and tricks for innovating in a saturated market and launching profitable new products
  6. Seamless Multi-Channel Experiences: Engage your customer positively at every touchpoint and drive customers to checkout – again and again
  7. Exclusive Blogger & Journalist Insights: Best-practice advice for successful engagement and collaboration with the media and bloggers

PLUS! This Beauty Trends & Innovations Conference Features:

  • 21 Senior Beauty Specialists From Leading Retailers, Brands & Media
  • 1 Unmissable Day
  • 97% Average Delegate Satisfaction Rating
  • 6 Informal Peer-To-Peer Roundtable Discussions: A) New Product Development Strategies B) Ingestible Products C) Mobile Expectations D) Brand Endorsements E) Social Media Strategy F) Engaging Online Content
  • Trend Spotlights: Skincare & Anti-Ageing, Nailcare, Fragrance, Haircare, Spa, Cosmetics, Male Grooming & Natural & Eco-Friendly
  • 2 Double Perspectives: 1) International Trends 2) Product Launches
  • 11 In-Depth Sessions Focused On Your Hottest Beauty Marketing Topics
  • Current Consumer Trends Panel Discussion
  • Get Asking! Engage With Bloggers & Press Panel Discussion
  • The Next Big Trends Panel Discussion
  • 1 Conference Chair
  • 2 Pre-Conference Workshops: AM) Start-Up Success PM) Winning Social Media Strategies
  • 1 ‘Meet The Speakers’ Area
  • Facilitated Networking Hosts
  • Open Q&A

Real Insight From 21 Leading Brands In Just One Day: Trends Of Today & Tomorrow • Social Media Success • Online Engagement • Retailer Perspectives – In-Store & Online • International Trends • The Next Big Trends Panel • Product Launch Case Studies • Bloggers & Press Panel • Seamless Multi-Channel Experiences • Category Insights

Book Before 16th July & Save Between £100 & £329. Limited Places Available!

Can you help beauty companies secure greater exposure, engagement and profits? For more information on how to get involved, please call +44(0)20 3479 2299 or email partner@beautytrendsconference.com.

Book your exhibition stand and two delegate passes before 16th July for just £1,999 +VAT (SAVE £500). Click here to book your stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

The Beauty Trends & Innovations Conference - From Insight To Engagement: To view the full conference programme, click here.

08.30 Registration & Coffee, Objective Setting

09.00 Morning Chair’s Opening Remarks
Becci Smith, Head of Beauty Category, Tesco - RETAILER

CURRENT CONSUMER TRENDS – PANEL DISCUSSION

09.10 Aligning Your Brand Strategy With The Demands & Lifestyle Of Today’s Consumer & Reacting To Their Needs For A Brand With Which People Identify

  • Jade Harris, Marketing Manager, Dermalogica
  • Claire Vero, Founder, Aurelia Probiotic Skincare
  • Geraldine Howard, Chairman & Co-Founder, Aromatherapy Associates
  • Sian Sutherland, Founding Partner – Chief, Mio & Mama Mio

SOCIAL MEDIA

09.40 Competitive Social Media Strategies & Content Which Increase Brand Exposure, Boost Customer Engagement & Justify Investment
Sam Thomson, UK Marketing & Values Director, The Body Shop - RETAILER

10.05 Bonus Session; Reserved For Exclusive Partner Speaker. To get involved in The Beauty Trends & Innovations Conference, please call +44 (0)20 3479 2299 or email info@beautytrendsconference.com for details.

10.25 Morning Refreshments With Facilitated Informal Networking

ONLINE ENGAGEMENT

11.00 Creating Personalised & Innovative Online Customer Experiences To Acquire & Retain Customers, Achieve Real Brand Engagement & Encourage Consumers To Checkout
Speaker To Be Announced. Please check the website for updates.

RETAILER PERSPECTIVES – IN-STORE/ONLINE & BUYER

11.20 Retailer Views: Presenting Winning Propositions To Buyers
Sandra Vallow, Senior Beauty Buyer, QVC - RETAILER

11.40 Retailer Views: Innovating The In-Store & Online Shopping Experience
Speaker To Be Announced. Please check the website for updates.

12.00 Lunch & Informal Networking For Speakers, Delegates & Partners

12.30 Peer-To-Peer Informal Lunchtime Roundtable Discussions & Peer Brainstorming (20 mins during lunch)

A) New Product Development Strategy

B) Ingestible Products In The Beauty Industry

C) Meeting Customers’ Mobile Expectations

D) Social Media Strategy For Beauty
Katie Mercer, Social Media Manager, REN Skincare

E) The Future Of Brand Endorsement
Vivien Pailas, Digital Communications Manager (UK), Caudalie

F) Engaging Online Beauty Content
Sarah Sian, Online Beauty Editor, Debenhams - RETAILER

13.00 Afternoon Chair’s Opening Remarks
Becci Smith, Head of Beauty Category, Tesco - RETAILER

INTERNATIONAL TRENDS – DOUBLE PERSPECTIVE

13.10 Looking To Overseas Beauty & Lifestyle Trends For Commercial Inspiration & Innovative Concepts To Import & Adapt To The UK Market: Invigorate Your Business Strategy!

13.10 International Trends – Press Perspective
Amy Lawrenson, Beauty & Fitness Editor, Women’s Health, Hearst Rodale

13.20 International Trends – Commercial Perspective
Speaker To Be Announced. Please check the website for updates.

BONUS SESSION

Lifestyles Of Beauty Brand Shoppers Around The Globe
Martijn Lampert, Research Director Glocalities, Motivaction
Time To Be Confirmed. Please check the website for updates.

THE NEXT BIG TRENDS – P&G AND UNILEVER PANEL

13.40 Anticipating The Next Big Customer & Market Trends Hitting The Beauty Industry: Driving & Innovating Customer Engagement Online & In-Store

  • Stephen Squire, Global Brand Director Oral Care, Procter & Gamble
  • Tom Stone, Brand Manager, Dove & Vaseline Female Deodorants, Unilever

PRODUCT LAUNCH CASE STUDIES – DOUBLE PERSPECTIVE

14.10 Successful Launch Case Studies: Innovating In A Saturated Market & Developing A Brand With Enduring Commercial Success & Appeal

14.10 Perspective One
Sarah Cross, Co-Founder, CODE Beautiful

14.30 Perspective Two

  • Hania Flannery, Global Director of Brand & Communications, ghd
  • Caroline Rolfe, Global Director of Digital, ghd

14.50 Bonus Session; Reserved For Exclusive Partner Speaker. To get involved in The Beauty Trends & Innovations Conference, please call +44 (0)20 3479 2299 or email info@beautytrendsconference.com for details.

15.10 Afternoon Refreshments With Facilitated Informal Networking

BLOGGERS & PRESS PANEL DISCUSSION

15.40 First-Hand Insight From Beauty Bloggers & Journalists About The Latest Trends & Open Dialogue With Brands About Fans, Feedback & Potential Collaboration

  • Rosie Underwood, Fashion & Beauty Director, OK Magazine
  • Amy Lawrenson, Beauty & Fitness Editor, Women’s Health, Hearst Rodale
  • Fleur de Force, Beauty Blogger/Vlogger, Fleur de Force

CATEGORY INSIGHT TREND SPOTLIGHTS

16.10 Category Insight Trend Spotlights

A) Cosmetics Trends

B) Nailcare Trends

C) Fragrance Trends

D) Haircare Trends

E) Male Grooming Trends

F) Spa Trends
Geraldine Howard, Chairman & Co-Founder, Aromatherapy Associates

G) Skincare & Anti-Aging Trends
Candice Gardner, Education Curriculum Manager, Dermalogica

H) Natural & Eco-Friendly Trends
Vivien Pailas, Digital Communications Manager (UK), Caudalie

MULTICHANNEL EXPERIENCES

16.40 Delivering A Seamless Customer Experience At Every Touchpoint Which Encourages Customers To Checkout – Again & Again
Aaron Chatterley, Founder & Deputy Chairman, feelunique.com - RETAILER

17.00 Chairman’s Closing Remarks & Official Close Of Conference

Prepare for the main conference day at these separately-bookable, pre-conference, half-day workshops: 23rd September 2015

AM) Start-Up Success: Marketing & Developing Your Brand To Build Industry Relationships For Enduring Commercial Success & Appeal

08.45 Registration & Coffee

09.00 Meet & Greet

09.15 Overcoming Start-Up Hurdles

10.00 Cultivating Profitable Relationships

10.45 Refreshment Break & Networking

11.10 Marketing For Launch
Sian Sutherland, Founding Partner – Chief, Mio & Mama Mio

PM) Winning Social Media Strategies: Engage Your Beauty Customers & Build Long-Term Loyalty With Winning Social Media Strategies

13.45 Afternoon Workshop Registration

14.00 Meet & Greet

14.15 Engagement & Loyalty

15.00 Profitably Integrating Social Media

15.30 Refreshment Break & Networking

16.00 Maximising ROI

16.45 Afternoon Workshop Closes

Speakers To Be Confirmed. Please check the website regularly for updates and newly confirmed speakers.

Are you interested in getting involved with The Beauty Trends & Innovations Conference From Insight To Engagement? For more information, please call +44 (0)20 3479 2299 or email info@beautytrendsconference.com.

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