Take A Look At Our Sister Event – Fashion & Clothing Marketing Innovations

The Fashion & Clothing Marketing Innovations Conference. Optimise Digital Sales, Maximise Multi-Channel Effectiveness, Capitalise On Changing Trends & Harness The Power Of Social Media For Inspiring, Engaging & Innovative Marketing Campaigns In Fashion & Clothing

A One-Day, Industry-Led Conference & Networking Event, 11th March 2015, One America Square, London Download brochure here. Limited spaces – reserve your place here.

PLUS! A Separately-Bookable, Post-Conference, Half-Day Workshop, 12th March 2015 AM) Compelling & Successful Social Media Content For Fashion & Clothing

20 Fashion & Clothing Brands & Retailers. 1 Compact Day: Optimise Online Sales • Drive & Convert Traffic • Shopper Behaviour & Trends • Track Your Customer Journey • Multi-Channel ROI • Social Media Engagement • High-Impact Content • Lifelong Brand Loyalty • In-Store Innovations • Brand Insight • Competitive PR • Social Media ROI • New Trends, Technologies & Innovations

How Can You Maximise Every Opportunity To Inspire, Engage & Convert Your Customers Online, In-Store & Across Multiple Devices, Channels & Touchpoints?

  1. Optimise Online Sales: Creative approaches to customer acquisition and conversion
  2. Track Customer Journeys & Experiences Across Multiple Channels: From research to checkout, gain deeper insights into your customers
  3. Multi-Channel ROI: Attribute value and returns to each channel to justify overall spend
  4. Monetise Social Media: Unlock the power of social media with irresistible engagement techniques which clearly demonstrate your impact and ROI
  5. Shopper Behaviours & Trends Channel By Channel: Keep on top of your game by investigating the latest changing trends
  6. Drive & Convert Online Traffic Cost Effectively: Respond to Google changes and maximise your SEO, PPC and advertising clout
  7. Commercialising High-Impact Content: Generate exceptional content which translates into sales on different channels
  8. Are Your Customers Lifelong Advocates? Foster brand loyalty and get the edge on your competitors with creative and competitive PR strategies
  9. Optimise The In-Store Experience: Explore new technologies to innovate the customer experience in-store
  10. New Retailing Trends, Technologies & Innovations: Predict and prepare for the future of fashion and clothing retailing

PLUS! This Fashion & Clothing Marketing Innovations Conference Features:

  • 20 Fashion & Clothing Brands & Retailers Speaking From The Front Line
  • 1 Compact Day
  • 97% Average Delegate Satisfaction Rating (based on previous marcomms events)
  • 83%+ Average Senior, Client-Side Audience (based on previous marcomms events)
  • 14 In-Depth Sessions Focused On Engaging & Innovative Marketing Campaigns In Fashion & Clothing
  • 2 Panel Discussions: Shopper Behaviours & Trends And The Future of Fashion
  • 2 Conference Chairmen
  • 1 Retailer Keynote On PR, Marketing, Brand Loyalty & The Future Of Fashion
  • 5 Lunchtime Peer-To-Peer Roundtable Discussions: A) Fabric Innovations B) Mobile Today & Tomorrow C) Sales & Discounting Best Practices D) The International Customer E) Brand Identity
  • 1 Separately-Bookable, Post-Conference, Half-Day Workshop: Compelling & Successful Social Media Content For Fashion & Clothing
  • Facilitated Networking
  • Open Q&A

6 High Street Brands • 5 Leading Online Retailers • 5 Luxury Brands • 4 Market-Leading Voices

Book Before Next Thursday 6th November & Save Between £150 To £249! Limited Places Available At This Reduced Rate.

The Fashion & Clothing Marketing Innovations Conference: To view the full conference programme, click here.

08.30 Registration & Coffee, Objective Setting

09.00 Morning Chairman’s Opening Remarks

DIGITAL SALES OPTIMISATION

09.10 Optimise Online Fashion & Clothing Sales With Creative Approaches To Customer Acquisition & Conversion
Heiko Eckert, Head of Online Marketing, mytheresa.com – INTERNATIONAL LUXURY ONLINE BRAND

DRIVE & CONVERT TRAFFIC

09.30 Cost-Effective Strategies & Day-To-Day Tactics Which Drive Traffic To Your Online Shop & Convert That Traffic Into Demonstrable Sales
Simon Dance, Head of Organic Acquisition, Lyst

SHOPPER BEHAVIOURS & TRENDS – PANEL DISCUSSION

09.50 Keep On Top Of The Fashion Game By Investigating The Latest Changes In Shopper Behaviours & Trends Channel By Channel

  • Francesca Hodge, Global Head of Marketing & PR, Lulu Guinness
  • Lisa Rodwell, CEO, Wool and the Gang – SUSTAINABLE FASHION BRAND

10.20 Bonus Session: Reserved For Exclusive Partner Speaker. To get involved in The Fashion & Clothing Marketing Innovations Conference, please call +44 (0)203 479 2299 or email partner@fashionmarketingconference.com for more details.

10.40 Morning Refreshments With Facilitated Informal Networking

TRACK CUSTOMER JOURNEYS

11.00 From Research To Checkout: Track Customer Journeys & Experiences Across Multiple Channels & Touchpoints To Gain Deeper Insight Into Your Customers
Robert Kinchin, Head of Engineering, Long Tall Sally

11.20 Measure Channel Effectiveness – Attribute Value & Returns To Each Channel To Justify Overall Spend
Speaker To Be Announced: Please Check The Website For Details

BRAND INSIGHT

11.40 Future-Facing Fashion Marketing: Ensuring The Continued Success Of Your Brand By Effective Customer Acquisition Alongside Strong Brand Image
Shailina Parti, Buying & Merchandising Director, Jigsaw UK

SOCIAL MEDIA ROI

12.00 Monetise Your Social Media Activities: Justify Spend & Invest Confidently
Tim Hayne, UK & ROI Digital Marketing Manager, C&J Clark International Limited

12.20 Lunch & Informal Networking For Delegates, Partners & Speakers

13.00 Informal Peer-To-Peer Lunchtime Roundtable Discussions

A) Innovations In Fabric Technologies & Functionality

B) The Today & Tomorrow Of Mobile

C) Latest Thoughts On Sales & Discounting Best Practices

D) Effectively Selling To The International Customer
Susan Deer, Head of Customer Insight & Strategy, J.P. Boden & Co Ltd

E) Protecting Brand Identity & Its Impact On Global Franchise Expansion
Richard Aquilina, Head of International Franchising, Blue Inc./Officers Club

13.20 Afternoon Chairman’s Opening Remarks
Chris Scott-Gray, Head of Sales & Marketing, Chester Barrie – HIGH-END MENSWEAR PERSPECTIVE

RETAILER KEYNOTE

13.30 Tesco F&F Speak On PR, Marketing, Brand Loyalty & The Future Of Fashion
Anita Bolger, Global Brand & Marketing Director, F&F Clothing – Tesco Group Commercial

SOCIAL ENGAGEMENT

13.50 Unlock The Power Of Social Media With Irresistible Engagement Techniques For Fashion & Clothing Brands
Rob Gaitt, Brand Director, Fred Perry Ltd.

HIGH-IMPACT CONTENT

14.10 Fresh Content Which Translates Into Sales: Commercialising Content On Different Channels For Better ROI
Kiyan Foroughi, CEO & Co-Founder, Boticca.com Limited

14.30 Bonus Session: Reserved For Exclusive Partner Speaker. To get involved in The Fashion & Clothing Marketing Innovations Conference, please call +44 (0)203 479 2299 or email partner@fashionmarketingconference.com for more details.

14.50 Afternoon Refreshments With Facilitated Informal Networking

BRAND LOYALTY SHOWCASE

15.10 Fostering Brand Loyalty To Turn Your Customers Into Lifelong Advocates

  • Andres Sosa, Sales & Marketing Director, THE OUTNET.COM (Part of the Net-a-Porter Group)
  • Chris Scott-Gray, Head of Sales & Marketing, Chester Barrie
  • Alex Grogan, Managing Director, ManCave Natural Grooming
  • Eli Ankutse, Creative Director, ManCave Natural Grooming

PR & MARKETING

15.55 PR, Press & Ethics: Making Your Brand Stand Out Online & Offline With Creative & Competitive PR Strategies – Get The Edge On The Fashion Industry
Mark Aldridge, Group Marketing Director, Jacques Vert Group Limited

IN-STORE INNOVATIONS

16.15 Optimise The In-Store Experience: Using New Technologies To Innovate The Customer Experience
Matteo Montecchi, Senior Lecturer in Fashion Marketing, The London College of Fashion

FUTURE OF FASHION – PANEL DISCUSSION

16.35 New Trends, Technologies & Innovations – Predicting The Future Of Fashion & Clothing Retailing

  • Anne Lombard-Natheer, CEO & Founder, Oh My Love – YOUNG BRAND PERSPECTIVE
  • Nicholas Roberts, Formerly MD Europe, Mulberry (formerly)

16.55 Close of Conference

Consolidate your learning from the main conference day with this separately-bookable, post-conference, half-day workshop: 12th March 2015

AM) Compelling & Successful Social Media Content For Fashion & Clothing

08.45 Workshop Registration, Meet & Greet

09.15 Differentiate Yourself! Content Which Stands Out

10.00 Engaging Key Influencers & Audiences

10.45 Mid-Morning Refreshment Break

11.15 Creating Differentiated Content Per Platform

12.00 Morning Workshop Closes

For more information on how to get involved in The Fashion & Clothing Marketing Innovations Conference, please call +44 (0)203 479 2299 or email info@fashionmarketingconference.com.

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