The Beauty Trends & Innovations Conference – From Insight To Engagement.

Gain Insight & Inspiration From The Latest Emerging Trends To Drive Beauty Innovation: Transforming Behavioural Trends Into Product & Marketing Innovations To Better Engage, Influence & Interact With Consumers In-Store, Online & Via Social Media

A One-Day, Industry-Led Conference & Networking Event, 23rd September 2014, Hotel Russell, London. Download the brochure here. Limited places available – reserve your place here.

PLUS! A Separately-Bookable, Post-Conference, Half-Day Workshop, 24th September 2014
AM) Winning Social Media Strategies In The Beauty World

Translating The Hottest Emerging Beauty Trends Into Exciting Product Innovations & Compelling Marketing Campaigns:

  1. Predict Emerging Beauty Trends To Drive Innovation & Inspire Consumers: Capitalise on experts’ forecasts for future ‘cult’ products and trends
  2. Profitable Behavioural Insights: Profile today’s beauty customer to identify how they are buying beauty online and in-store and ensure your marketing hits the mark
  3. Enhance Online Purchases & Unlock The Power Of Social Media: Boost sales online with exciting experiences and interact and inspire your customer on social media
  4. Creatively Harness Social Media To Interact & Inspire: What works in beauty? From Twitter to YouTube, use the hottest channels to naturally engage with beauty consumers
  5. Maximise The Influence Of Beauty Bloggers & Monetise The Power Of Recommendation: Effectively engage with the right bloggers and online journalists for influential advocacy
  6. Price, Promotions & Discounts: Develop strategies to drive sales without devaluing your brand
  7. Exclusive Start-Up Focus: Understanding how niche start-ups are innovating to break through in a crowded marketplace
  8. Hot Trends Under The Spotlight: From anti-ageing skincare to global/Asian beauty and from natural products to male grooming

PLUS! This Beauty Trends & Innovations Conference Features:

  • 19 Senior Speakers From Leading Beauty Brands & Retailers
  • 1 Compact Day
  • 97% Average Delegate Satisfaction Rating (based on last year’s conference)
  • 83%+ Average Senior, Client-Side Audience (based on previous marcomms events)
  • 6 Lunchtime Roundtable Discussions & Peer Experience Exchange: A) Cosmetics B) Haircare C) Fragrance D) Nails E) Online Content F) Loyalty
  • 1 ‘Trends & Innovations’ Panel Discussion
  • 4 ‘Trends Spotlight’ Sessions: 1) Skincare/Anti-Ageing 2) Natural & Organic 3) Global/Asian Trends 4) Male Grooming
  • 1 ‘Quiz The Bloggers & Meet The Press’ Panel Discussion
  • 10 In-Depth Sessions
  • 2 Conference Chairman
  • 1 ‘Meet The Speakers’ Area
  • Facilitated Networking Hosts
  • Open Q&A

19 Beauty Brand & Retailer Speakers. Unquestionable Quality. Unbeatable Value.

FRESH Ideas. NEW Case Studies. MORE Brand Speakers Than Any Other Beauty Conference: Hot New Trends • Insight Into Customer Behaviour • Online Content • Loyalty • Social Media • Price & Promotions • Key Retailer Perspectives • Category Spotlights • Skincare & Anti-Ageing • Natural & Organic • Global Trends • Male Grooming • Start-Up Successes • Beauty Bloggers & Journalists

Register Your Place Here. Group Discounts! 4 Delegates For The Price Of 3; Send 3 And Get Your Third Place Half Price!

The Beauty Trends & Innovations Conference – From Insight To Engagement: To view the full conference programme, click here.

08.30 Registration & Coffee, Objectives Setting

09.05 Morning Chairman’s Opening Remarks

TRENDS & INNOVATIONS – PREDICTIONS PANEL DISCUSSION

09.15 Predicting The Hottest Emerging Beauty Trends & Identifying Exciting New Products To Push The Boundaries Of Innovation

  • Millie Kendall MBE, Co-Founder, Ruby & Millie & Marketing Director, BeautyMART
  • Rachel Horsefield, General Manager – Prestige Health & Beauty, The Hut Group, lookfantastic.com 
  • Alice Hart-Davis, Beauty Journalist & CreatorGood Things Skincare

TRENDS SPOTLIGHTS

09.50 The Evolution Of Skincare & The Enduring Demand For Anti-Ageing
Candice Gardner, Education Curriculum Manager, Dermalogica Skincare

10.10 Natural & Organic: A Beauty Trend That’s Here To Stay?
Nicola Elliott, Co-Founder, Neom Organics

10.30 Gaining Inspiration From Global Beauty Trends – Delegate Discussion

10.50 Developing Lasting Appeal In The Crowded Male Grooming Market
Simon Duffy, Co-Founder, Bulldog Skincare for Men

11.10 Facilitated Informal Networking Break With Morning Refreshments

CUSTOMER BEHAVIOUR INSIGHT

11.40 Understanding Today’s Beauty Customer To Align Your Brand With Consumer Behaviour & Reach A Solid Customer Base
Louisa Maaldrink, Buyer – Beauty, Marks & Spencer plc

12.10 Bonus Session: Reserved For Exclusive Partner Speaker

12.30 Lunch & Informal Networking For Delegates, Partners & Speakers

BONUS CATEGORY INSIGHTS: Translating Trends Into Innovation Networking Discussions

13.00 Informal Roundtable Discussions & Peer Experience Exchange: Dip in and out of the categories of your choice: ask questions and discuss your experiences, as well as taking the chance to network with your peers.

A) COSMETICS
Cassie Mystkowski, Beauty Buyer & Product Development Manager, Topshop

B) FRAGRANCE
Speaker to be announced

C) HAIRCARE
Speaker to be announced

D) NAILS

E) ONLINE CONTENT
Sarah Sian, Beauty Editor – Direct, Debenhams

F) LOYALTY

G) MAKING CLAIMS IN PERSONAL CARE
Susannah Croucher, Associate Director, MMR
Andy Wardlaw, Insights Director, MMR

13.30 Afternoon Chairman’s Welcome & Remarks
Rebecca Hopkins, Co-Founder & Director, Balance Me

ONLINE & SOCIAL MEDIA FOCUS

13.40 Targeting & Engaging Beauty Consumers Online & On Social Media By Understanding & Shaping Their Journey & Unlocking The Power Of Social Conversations

Speaker To Be Announced. Please check the website regularly for updates.

14.10 Bonus Session: Reserved For Exclusive Partner Speaker

PRICE & PROMOTIONS – KEY RETAILER PERSPECTIVE

14.30 Price, Promotions & Value For Money: Adding Service & Value For The Customer & Offering The Right Beauty Product At The Right Price
Mario Roncaglia, Health & Beauty Category Operations Manager, Tesco

15.00 Afternoon Refreshment Break With Informal Facilitated Networking

START-UP SPOTLIGHT

15.30 Building Start-Up Success Case Study: The Secret To Launching A Lasting Beauty Brand

  • Eli Ankutse, Creative Director, ManCave Natural Grooming
  • Alex Grogan, Managing Director, ManCave Natural Grooming

QUIZ THE BLOGGERS & MEET THE PRESS

16.00 Delving Into The World Of Beauty Bloggers & Journalists: Identify How To Reach Out, Communicate & Build Powerful Relationships That Positively Influence Consumers

  • Lee Kynaston, Journalist & Blogger, The Grooming Guru, The Telegraph, Men’s Health
  • Fleur, Beauty & Fashion Vlogger, Fleur de Force
  • Evie Leatham, Beauty Director, Stylist

16.35 Chairman’s Closing Remarks & Official Close Of Conference

Consolidate your learning from the main conference day at this separately-bookable, post-conference, half-day morning workshop: 24th September 2014

AM) Winning Social Media Strategies In The Beauty World

08.45 Registration & Coffee

09.00 Engagement & Loyalty

  • Sarah Cross, Director, CODE Beautiful Limited
  • Yanar Alkayat, Online Editor, BeautyMART
09.40 Clever Blogger Strategies

10.20 Mid-Morning Refreshment Break

10.50 Profitably Integrating Social Media

11.30 Maximising ROI

12.10 Workshop Closes

Please check the website regularly for updates and newly confirmed speakers. Are you interested in getting involved with The Beauty Trends & Innovations Conference – From Insight To Engagement? For more information, please call +44 (0)20 3479 2299 or email info@beautytrendsconference.com.

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