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The Beauty Trends & Innovations Conference Programme

Enchant Consumers With Real-World Insights Into The Hottest Beauty Trends, Inspirational Campaigns & Profitable Future Innovations: Boost Sales & Engage Customers Across Digital, Social Media & In-Store With Compelling Marketing Innovations & Unbeatable Product Strategies

A One-Day, Must-Attend Industry Conference & Networking Event, 26th September 2017, The Millennium Mayfair, Central London. Download Conference Brochure. Book Today To Save At Least £150.

08:30 Registration, Morning Coffee & Objective Setting

09.00 GIC Welcome & Interactive Voting Introduction

09.10 Morning Chair’s Opening Remarks
Jayn Sterland
Managing Director
Weleda UK

HOT CONSUMER TRENDS & INSIGHTS

09.20 Tap Into The Latest Consumer Insights & Trends For On-Point Brand Strategies & On-Trend Beauty Products

  • What are consumers looking for today? From ingredients to price to company ethos, understand the key decision drivers for every customer type
  • Cater to online, in-store and salon shopper buying habits with top tips on profiling and segmenting customer data for targeted but adaptable marketing strategies
  • Examine the origin of upcoming trends, how consumers caught on and how they’re being realised for successful, consumer-driven market strategies
  • Investigate the shifting perspectives and buying habits of your consumer demographic to ensure your brand caters to their exact needs

Sophia Evgeniou
Head of Digital Marketing
Charlotte Tilbury

PRODUCT TRENDS & INNOVATIONS – PANEL DISCUSSION

09.40 Real-World Insights Into Current & Future Market Trends To Enchant Consumers With Innovative Beauty Products

  • Keep your brand at the cutting-edge by anticipating which of tomorrow’s trends will ‘stick’ to develop market-leading products with a point of difference
  • Revolutionise your innovation pipeline in today’s complex market with key insights into pioneering NPD thinking, hot new formats and the latest technologies
  • Which market trends are really relevant? Examine the changing beauty landscape to ensure your products strike the heart of consumer needs for boosted sales

Tom Stone
Marketing Manager
L’Oréal

Imelda Burke
Founder, Managing Director
Content Beauty & Wellbeing

Nicola Elliott
Founder & Creative Director
NEOM Organics London

Jim Higginson
Operations Director
Aromatherapy Associates

Justine Southall
Managing Director, Fashion & Beauty
Time Inc. UK

DIGITAL

10.10 Harness Customer-Led Digital Strategies For Increased Product Promotion & Consumer Engagement To Boost Sales Online & In-Store

  • Digital 101: practical insights into the digital strategies and marketing which will improve online traffic, tracking and consumer engagement to prove ROI
  • What are the digital frontiers? From content to social to engagement to purchase – the customer is in the driver’s seat; capitalise upon this with seamlessly integrated marketing strategies across the multi-channel mix
  • Fully-leverage digital with key understandings of the digital impact on the industry and how your brand needs to adjust to communicate beauty online
  • Examine the critical drivers for a successful online presence and how established brands are adapting to ensure your company is at the forefront of innovation

Sebastian Kraft
Global Digital Director
Molton Brown

10.30 Growing Your Brand With The Environmental Protection Imperative
Kevin Cureton
Vice President
Solésence, LLC

10.50 Refreshment Break With Informal Networking

SOCIAL MEDIA ADVISORY BOARD

11.20 Join the discussion! Get your social media queries answered directly and discuss the trends and innovations of the moment in an all-new, engaging format with live Q&A and interactive voting

Heather Mitchell
Head of Global PR, Digital Engagement & Entertainment Marketing, Hair Care
Unilever

Jessica Diner
Content & Creative Director
BIRCHBOX

Holly Dove
Senior Brand Manager
Batiste

Sebastian Kraft
Global Digital Director
Molton Brown

Nidhima Kohli
CEO
My Beauty Matches

Megan Gunn
Social Media Manager
Feelunique

After a little more on social media? Join us at our post-conference Social Media In Beauty Day on 27th September with speakers from L’Oréal, Clarins, Cosmopolitan, Revlon, Feelunique, The Perfume Society, Pai Skincare and Crabtree & Evelyn.

VIew Social Media Programme   

11.50 Join The Designlab and discuss the latest Beauty Trends for 2017

Kevin Davis
Executive Creative Director
The Designlab

WINNING CONTENT STRATEGIES – DOUBLE PERSPECTIVE

12.05 Create Innovative, Inspirational Content That Increases Engagement, Brand Awareness & Followers

  • Investigate the posts, photos, adverts and videos that will make consumers stop, engage, share and purchase for best-in-class content
  • Examine the timings, tools and data strategies that will create winning content calendars and ensure your content schedule runs efficiently
  • How are brands tackling the shift to user-generated content and what type of content should brands be sharing to ensure a fresh, engaging image?
  • Develop consumer-driven content and advertising campaigns that work across the channel mix for influential marketing strategies and increased engagement

12.05 Alessandra Costa
Head of Marketing Health & Beauty
Amazon.co.uk

12.25 Tom Stone
Marketing Manager
L’Oréal

12.45 Lunch & Informal Networking For Delegates, Partners & Speakers

13.15 Informal Peer-To-Peer Discussions

A) Skincare
Becci Smith
Head of Buying, Beauty Category
Tesco

B) Influencer Marketing Strategies
Jenny Chiu
Marketing Director
Cult Beauty

C) Cosmetics

D) Fragrance

E) Spa, Salon & Services

LIVE BEAUTY DEMOS!

13.15 Live Product Demos Explore and investigate the latest trend-led beauty products in this exciting new live format

 

13.45 Afternoon Chair’s Opening Remarks
Ruth Newman
Director of Beauty
House Of Fraser

R&D TRENDS & INNOVATIONS – PANEL

13.55 Examine Where Beauty Innovation Is Heading Next With A Look At The Latest Hot Trends, Ingredients, Formats & Technologies

  • Which next big trend will truly have longevity? Examine upcoming trends to ensure you’re first to market with an inspired, unique product
  • Best-practice advice on the NPD process: when it’s right to innovate, what didn’t work, and how to successfully make a point of difference
  • Top tips on trend forecasting and translation for aligned product timelines and social media beauty innovations that get pioneering products to market ahead of competitors’
  • Discuss the application of the latest regulatory changes for products and ingredients to save costs and prevent unnecessary obstacles to the innovation process

Hannah Roberts
Prestige Communications Director & Global Head of Trends
Unilever

Andrea Mitarotonda
Chief Research & Innovation Officer
Neal’s Yard Remedies

Jeeta Mona
Group Product Manager
Yardley London

14.25 Bonus Session; Reserved For Exclusive Partner. To get involved in The Beauty Trends & Innovations Conference, please call +44 (0)20 3479 2299 or email partner@beautytrendsconference.com for more details.

INGREDIENTS – TREND SPOTLIGHTS

14.40 Key Insights Into The Hottest Ingredient Trends To Get Ahead Of The Competition With Unique, Market-Leading Products

  • Stay on top of upcoming ingredient trends, benefits, and results to build compelling, insight-driven stories that tap into customer trends and boost product sales
  • From superfoods to ethical beauty to natural products, what are the next big ingredient-led trends and what do these different ingredients offer?
  • Translate the science and educate the consumer with best-practice advice on communicating ingredient facts and regulatory restrictions

Louise Riby
Managing Director
Elemental Herbology

THE NATURAL TREND – TREND SPOTLIGHTS

15.00 The Natural Market: What Do Consumers Want, What’s Going To Be The Next Big Thing & How Will The Market Change?

  • From chemical-free to sustainability to environmental impact – how is ‘natural’ defined? Educate consumers for greater clarity in a developing market
  • Keep ahead of competitors and explore which direction natural beauty trends are heading for commercially- successful, innovative products
  • Investigate what the rapid growth of the natural market means across the spectrum of beauty brands: who’s innovating and how are they succeeding?

15.00 Lucy Pottinger
Head of Category – Beauty & Aromatherapy
Holland & Barrett

15.20 Sarah Grooby
R&D Director Formulation Technology
Oriflame

BREAKOUT STREAMS

15:20 Personalise your agenda and participate in our alternative peer-to-peer discussions if the main-room session isn’t as applicable to you. (Discussions run concurrently at 15.20 alongside main stage session)

A) Masking

B) Male Grooming

15.40 Refreshment Break With Informal Networking Grab a glass of wine, relax and network with your peers.

 

INTERNATIONAL TRENDS

16.10 Is Beauty & The East Still A Fairy Tale Concept Or Is The Global Stage Open For The Taking? Examine Where The Latest International Trends Are Coming From

  • Pinpoint which hot, new international trends will take off globally to ensure you’re up-to-date on where they’re coming from and how well they’ll sell in the UK
  • Harness the latest and future trends coming from Korea for inspired, bespoke beauty innovations
  • How are brands evolving Korean and Asian trends in the western market for products that consumers understand?
  • Examine the global variations in ethical practices and ingredients to meet regulatory requirements and create universally-legal products

Katalin Berenyi
Co-Founder, Chief Innovation Officer
ERBORIAN

BREAKOUT STREAMS

Personalise your agenda and participate in our alternative peer-to-peer discussions if the main-room session isn’t as applicable to you. (Discussions run concurrently at 16.10 alongside main stage session)

A) Nails

B) Hair

SPOTTING THE GAP IN THE MARKET

16.30 From Concept To Launch, Establish Successful Strategies For Identifying & Filling The Gap In The Market

  • Turn consumer insights and trends into a physical reality with commercially-successful beauty products and innovations that win in a competitive market
  • From conception to completion, ensure your product launch meets currently-ignored consumer needs to guarantee your brand stands out from the crowd
  • Established: with increasing numbers of challenger brands emerging in the market, how are established companies adapting and developing innovative products?
  • Challenger: how are challenger brands surviving and succeeding in such a competitive market? Key insights into how to spot a gap in the market and establish a point of difference

16.30 ESTABLISHED
Tory Wilson
Head of Product Development
Nailberry

16.45 CHALLENGER
Holly Tomlin
Head of Global Marketing & Communications
Pangaea Laboratories

RETAILER PERSPECTIVES – PANEL & Q&A

17.00 Real-World Insights Into The Latest Retailer Perspectives On Consumer, Product & Marketing Trends In The Beauty Industry Today

  • What insights are retailers seeing in terms of consumer shopping and spending habits and how are these trends changing?
  • Explore the thoughts and process behind what retailers are looking to stock to ensure your product offering stands out in-store
  • How are high-street retailers competing with high-end shops in terms of attracting customers and boosting sales?

Sarah Sian
Online Beauty Editor
Debenhams

Becci Smith
Head of Buying, Beauty Category
Tesco

Aaron Chatterly
Founder
Feelunique

Rebecca Wicks
Buying Manager, Beauty
Sainsbury’s

Amanda Scott
Managing Director
Fabled by Marie Claire

17.30 Official Close Of Conference & Chair’s Closing Remarks

Download BrocHURE BOOK TODAY & SAVE £150

PLUS! Don’t Miss Our Post Conference Social Media In Beauty Day, 27th September, London. Take A Look At The Programme Below

09.30 Morning Chair’s Remarks

SOCIAL MEDIA STRATEGIES

09.40 Captivate Audiences With Commercially-Successful Social Media Content & Campaign Strategies

  • Utilise social as a promotional shopping platform with streamlined social, ecommerce and events marketing
  • Strike the balance between brand and user-generated content for fresh, high-quality content that boosts commerciality
  • Build loyal brand followings with competitive social campaigns that convert likes into sales
  • Create bespoke strategies for each channel with the right content for the right platform to maximise your social campaign impact

Josephine Fairley
Co-Founder
The Perfume Society

INFLUENCER TRENDS & RELATIONSHIPS

10.10 Identify & Nurture Optimal Influencer Partnerships With Key Insights Into The Latest Trends & Worthwhile Investments

  • Identify the right influencer for your brand and foster ongoing partnerships to maximise your investment and ensure long-term relationships
  • With the proliferation of sales-focused influencers, are brands moving away from paid promotion or do bloggers still convert engagement into sales?
  • Top tips for promoting an authentic brand image whilst employing influencers in a commercial world with increasingly savvy shoppers
  • Investigate the next influencer trends and where to invest next; from bands to YouTubers to vloggers, who’s reaching new audiences and successfully influencing?

Meg Lucas
Content & Social Media Manager
Pai Skincare

10.40 Informal Networking & Morning Refreshments

LIVE VIDEO

11.10 Harness Live Video & Produce Influential, Professional Livestreams That Captivate Audiences Without Breaking The Budget

  • Examine what consumers really want in this space for unbeatable livestreaming strategies
  • Create impactful, compelling video content that brings in the big bucks without breaking the bank
  • Produce professional videos that avoid the common pitfalls of live campaigns to ensure you don’t go wrong on camera

Speaker To Be Announced: Please Check The Website For Details

MEASUREMENT & PROVING ROI

11.40 Measure The Impact Of Social Media Campaigns With Next-Level Tools & Measurement Strategies To Demonstrate Value & ROI

  • Advice on the tools and KPIs that effectively measure and demonstrate performance to prove commercial success
  • What should you be doing with extensive online tracking datasets? Benchmark against competitors with a look at what’s worth reporting on to prove campaign performance
  • Demonstrate the value of social media in campaign promotion and engagement over follower numbers for senior stakeholder buy-in
  • Monetise social media with measurement tools that keep the balance between promoting awareness and generating revenue

Tom Stone
Marketing Manager
L’Oréal

12.10 Lunch & Informal Networking For Delegates, Partners & Speakers

12.40 Informal Peer-To-Peer Discussions

A) Social Media Integration
Carson Parkin-Fairley
Head of Social Media & Events
The Perfume Society

B) Using Brand Ambassadors To Boost Social Media Content
Deborah Holloway
Social Media Manager
Clarins

C) Monetise Twitter

D) Winning Social Media Strategies – On A Budget!

13.00 Afternoon Chair’s Remarks

13.30 Instagram, Snapchat, Facebook & Twitter: Channel Snapshot Speed Peer Discussions
Get creative ideas flowing with interactive, informal speed peer-to-peer discussions followed by an expert-led Q&A panel! Stay up to date with the latest platform developments and develop unbeatable content strategies to boost follower loyalty and increase product sales across the channels.

15.00 Bonus Session; Reserved For Exclusive Partner. To get involved in The Beauty Trends & Innovations Conference, please call +44 (0)20 3479 2299 or email partner@beautytrendsconference.com for more details.

SOCIAL MEDIA ENGAGEMENT

15.30 Boost Brand Engagement & Reach On Social Media With Cohesive, Competitive Content Strategies & The Latest Technologies

  • Get the lowdown on the latest social platforms and learn how to create visually-attractive, engaging content tailored for them
  • Harness the power of social with integrated social media channel strategies that increase brand exposure and convert likes into loyal followers
  • Are Facebook and Instagram worth the investment or are alternative engagement strategies the way to go to ensure boosted follower growth
  • Maintain day-to-day audience contact on social media without boring your followers for customer-centric, engaging channels

Lauren Smith
Social Media Manager
Cosmopolitan

FUTURE APPS & PLATFORMS

16.00 The Latest Apps & Platforms That Will Transform Your Audience Reach & Channel Strategies & Drive Lucrative Results

  • Discover which apps and channels can support your social media strategies and boost creativity, increase interaction and drive sales
  • Keep up with the platforms and apps that are making a come-back, tools that predict beauty trends and future innovations that could take the west by storm
  • Is social listening worth the budget and how are brands using it online for everything from predicting trends to customer service?

Xander Kaplan
Senior Brand Manager, Digital & Ecommerce
Revlon

Megan Gunn
Social Media Manager
Feelunique

Jamie Rockers
PR & Social Media Manager EMEIA
Crabtree & Evelyn

16.30 Close of Social Media In Beauty Day