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Coming Soon… Europe’s Biggest Beauty Trends Conference Returns

Drive Sales Online & In-Store By Captivating Customers With Inspiring Product & Marketing Strategies: Monetise The Hottest Beauty Trends For Show-Stopping Campaigns & Profitable Innovations

Engage With Digital, Social & Influencer Marketing. The Latest Consumer, Shopper, Retailer, Natural, Vegan & International Trends. Lucrative R&D & Game-Changing Ingredients & Packaging.

Europe’s Leading Must-Attend, Brand-Led Beauty Conference & Networking Event, 26th September, New Luxury Venue - One Great George Street, London. Download The Brochure. Book Before 7th June & Save Between £150 & £309.

40 Iconic Beauty Brands & Retailers Reveal How They're Monetising The Hottest Beauty Trends For Show-Stopping Campaigns & Profitable Innovations:

  1. The Hottest Trends & Innovations Taking The Industry By Storm! Take advantage of current and emerging insights for inspirational campaigns and pioneering product innovations
  2. Dominate With Next-Level Digital: Best-in-class online content, tech, engagement and ecommerce strategies
  3. Customer Insights, Shopper Behaviours & Retailer Perspectives: Invaluable insights into customer shopping habits, shifting attitudes and unmissable advice from some of the UK’s biggest retailers
  4. Game-Changing Ingredient, Natural, Vegan & Emerging Trends: Hot and not so hot ingredients for 2018 and which trends are here to stay for long-term nancial gains
  5. Unstoppable Social Media & Influencer Strategies: Drive brand-engagement and ROI withbcut-through content, video and best-fit influencer campaigns
  6. Profit From Demand-Led, Lucrative R&D: Identify and capitalise on NPD opportunities and market gaps for outstanding product design and launch execution
  7. Sustainable, Attention-Grabbing Packaging! Profit from and satisfy consumer demand with environmentally-friendly, appealing packaging
  8. International Inspiration: Tap into international trends and opportunities from Europe, Asia and the US
  9. Captivating Content For Sky-High Brand-Loyalty & Conversion: Resonate with your target audience, spark a buzz and boost sales

Why Attend The 2018 Edition Of The Beauty Trends & Innovations Conference?

  • 40 Luminaries From The Beauty Industry Take To The Stage Including: Beauty Brands, Retailers, Online Retailers, Press & Media & Much More
  • Your Hottest Beauty Trends & Innovations On The Agenda: Organic, Vegan, Green, Cruelty-Free, Male, Gender Neutral & More
  • More Retailers Speaking Than Ever Before! Hear From John Lewis, Space.NK, Fenwick, Debenhams, Waitrose, QVC, The Body Shop, Holland & Barrett, LUSH, Glossybox, Boohoo.com, Birchbox, Beauty Bay & More
  • 4 Innovative Panel Discussions: Trends & Innovations Forecasting; Social Media & Influencer Strategies; Retailer Insights & Profitable R&D
  • 5 Lunchtime Networking Discussions Focused On: A) Male Engagement & Gender Neutrality B) Digital Strategies C) Optimising Beauty Sales D) Vegan E) Instagram
  • 2 Conference Chairs: Molton Brown & Holland & Barrett Chair This Impressive Day
  • 6 Years Leading The Market, Here's What Previous Delegates Have To Say
  • ‘Excellent topics, content, speakers and inspiration.’ Procter & Gamble
  • ‘Fabulously organised conference providing the right mix of networking and trend-led learning.’ Yardley
  • ‘The brains of the industry under one roof.’ Daniel Sandler
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Trends & Innovations Forecasting • Customer Insights & Shopper Behaviours • Next-Level Digital • Stand-Out Social Media & Influencer Strategies • Captivating Content • Profitable R&D • Retailer Perspectives • Game-Changing Ingredients • International Trends • Sustainable, Attention-Grabbing Packaging • Natural & Vegan Spotlight

Can you help beauty brands and retailers drive sales and win customers? For more information on how to get involved, please call +44(0)20 3479 2299 or email partner@beautytrendsconference.com

Book your exhibition stand and two delegate passes today for only £2,099 +VAT (Save £600). Book your stand here. Please note that we have a limited amount of exhibition space available and stands will be issued on a first-come, first-served basis.

THE BEAUTY TRENDS & INNOVATIONS CONFERENCE PROGRAMME

08:30 Registration, Morning Coffee & Objective Setting

09:00 GIC Welcome & Interactive Voting Introduction
Sebastian Kraft, Global Digital Business Development & Digital Transformation Director, Molton Brown (KAO)

TRENDS & INNOVATIONS FORECASTING - PANEL

09:15 Get Ahead Of The Game & Take The Industry By Storm With The Big Trend Predictions For 2018 & Beyond
Hannah Roberts, Unilever Prestige Communications Director & Global Head of Trend, Unilever
Armin Haery, Marketing Director, John Frieda, Guhl & Biore

CUSTOMER INSIGHTS & SHOPPER BEHAVIOURS

09:45 Exploit Invaluable Consumer Insights & Uncover The Secrets Of Customer Buying Habits Today & Shifting Consumer Attitudes
Jacques Reyes, Global Consumer Market Insight Manager, Coty

CASE STUDY

09:45 Blend The Trends For Growth
Kevin Cureton, Chief Commercial Officer, Solésence

NEXT-LEVEL DIGITAL

10:25 Dominate The Online Space! The Hottest Content & Tech & Winning Digital Advertising Strategies For Ultimate Brand Engagement & Ecommerce Success
Papis Camara, Managing Director - Multichannel Beauty Expert, Glossybox

10:45 Refreshment Break With Informal Networking

SOCIAL MEDIA & INFLUENCER STRATEGIES - PANEL

11:15 Drive Brand-Engagement & ROI With Unstoppable Social Strategies, Live Video, Instagram Stories & Best-Fit, Authentic Influencer Campaigns
Isabella Rogers, Head of Corporate Communications & Media, Shiseido Group EMEAMadeleine Boyd, Head of Marketing & Digital, Jo Loves

Tom Stone, Business Leader on Men Expert, L’Oréal

Stuart Hamid, General Manager, Henkel Beauty Care Professional

Julianne Clamens, Head of Brand Content & Social Media, Birchbox France

CAPTIVATING CONTENT

11:15 Drive Brand-Engagement & ROI With Unstoppable Social Strategies, Live Video, Instagram Stories & Best-Fit, Authentic Influencer Campaigns
Isabella Rogers, Head of Corporate Communications & Media, Shiseido Group EMEA

12:05 Bonus Session; Reserved For Exclusive Conference Partner. Can you help beauty brands and retailers drive sales and win customers? For more information on how to get involved, please call +44(0)20 3479 2299 or email partner@beautytrendsconference.com

QVC CASE STUDY

12:15 QVC Case Study
Tracy Ryan, Associate Beauty Buyer, QVC

12:30 Lunch & Informal Networking For Delegates, Partners & Speakers

INFORMAL PEER-TO-PEER DISCUSSIONS

13.10 Informal Peer-To-Peer Discussions

A) Male Engagement/Gender Neutrality
Matt Gourdin, Head of Sales, Bulldog Skincare For Men

B) Digital Strategies
Sophia Evgeniou, Digital Director, Nails Inc

C) Optimising Beauty Sales
Hannah Humphries, Area Sales/Account Manager, Illamasqua

D) Vegan

E) Instagram

13:55 Afternoon Chair's Opening Remarks
Hilary Leam, Group Director of Trading, Holland & Barrett International Limited

RETAILER INSIGHTS PANEL

13:45 Hear It First-Hand From The Retailers: Excel With Insights On In-Store & Online Product Selection & Stand-Out Marketing Strategies

Justine Burgess, Senior Beauty Buyer, John Lewis

Margaret Mitchell, Group Buying Director, Space.NK

Sarah Sian, Beauty Editor, Debenhams

Sophie Maunder, Beauty Buyer, Waitrose

Cornelia Stamp, Assistant Buyer – Beauty, Fenwick

Laura Sherrington, Junior Buyer – Beauty, Boohoo.com

Penny Grivea, Managing Director, Rituals Cosmetics

GAME-CHANGING INGREDIENTS

14:15 From Natural To Superfoods; Explore TheHot & Not-So-Hot Ingredients For 2019 & Which Trends Are Here To Stay For Long- Term Financial Gains?

Margaret Mitchell, Group Buying Director, Space.NK

PROFITABLE R&D PANEL

14:15 Identify New Product Development Opportunities, Capitalise On Gaps In The Market & Fulfil Consumer Demands With Outstanding Product Design & Launch Execution

Anne-Laure Fonteneau, Head of Bath & Body Fragrance, The Body Shop

Peter Bailey, Global Technical Manager, Unilever

Marita Alegre, European R&D Director, Church & Dwight Co. Inc

15:05 Bonus Session; Reserved For Exclusive Conference Partner. Can you help beauty brands and retailers drive sales and win customers? For more information on how to get involved, please call +44(0)20 3479 2299 or email partner@beautytrendsconference.com

NATURAL & VEGAN SPOTLIGHT

15:35 From Niche Trends To Mass-Market, How Are Natural & Vegan Trends Changing The Face Of Product Development, Ingredient Selection & Consumer-Focused Marketing...& What’s Tipped To Come Next?

Rachel Parsonage, Managing Director, KMI Brands – Noughty

Lorna Mitchell, Product & Brand Director, KMI Brands – Noughty

15:55 Refreshment Break With Informal Networking

INTERNATIONAL TRENDS - INSPIRATION

16.25 Explore The Hottest International Trends & Navigate International Regulations To Maximise Reach, Expansion & Product Success
Jodi Francis, Ethical Buyer – Colours, Lush UK & Europe

SUSTAINABLE ATTENTION-GRABBING PACKAGING

16.45 Profit From & Satisfy Consumer Demand With Environmentally-Friendly, Innovative & Appealing Packaging

Matt Gourdin, Head of Sales, Bulldog Skincare For Men

17:05 Chair’s Closing Remarks

17:10 Official Close Of Conference

PLUS! DON'T MISS THE SOCIAL MEDIA IN BEAUTY DAY

Create Stand-Out Beauty Social Media Content & Campaigns For Impressive Results, Engagement & ImpactExploit Instagram, Revamp Facebook, Maximise Social ROI, Inspire With Influencers & Engage With Compelling Content, Exciting Video & Tech Quick Wins To Drive Brand Engagement & Social Media Sales

A One-Day, Separately-Bookable, Post-Conference Social Media In Beauty Day, 27th September 2018, Asia House, Central London

09:00 Registration, Morning Coffee & Objective Setting

09:30 Chair’s Opening Remarks

CONSUMER ENGAGEMENT

09:40 Cultivate Outstanding Consumer Engagement Through Best-In-Class Social Strategies
Niya Noneva, Digital Analytics Manager, Feelunique.com

INFLUENCER MARKETING

10:05 Transform Your Marketing Campaigns With Best-Fit, High-Impact, Authentic Brand Influencers Who Drive ROI & Excite Consumers
Stuart Hamid, General Manager, Henkel Beauty

ENGAGING INFLUENCERS Q&A

10:30 The hottest on-trend brand influencers and the brands really reaping the rewards of influencer marketing discuss savvy strategies, best practice, the authentic voice and ruling the influencer scene – all within budget!

Alex Lehmann, Senior Digital Manager, John Frieda UK

Eleri Jones, Ecommerce & Digital Marketing Manager, The Rodial Group

Jamie Rockers, PR & Social Media, Manager EMEIA, Crabtree & Evelyn

11:00 Refreshment Break With Informal Networking & Group Icebreaker: “What are the hot technological advances and tools in beauty social media?”

STAND-OUT CONTENT

11:35 Captivate Consumers & Drive Exceptional Brand Engagement & Conversion Rates Through Compelling Content
Michelle Azar, International Content & Social Media Manager, L’Oréal

12:00 Bonus Session; Reserved For Exclusive Conference Partner. Can you help beauty brands and retailers drive engagement on social media? For more information on how to get involved, please call +44(0)20 3479 2299 or email partner@beautytrendsconference.com

HD BROWS CASE STUDY

12:30 Social Media Content & Consumer Engagement On Instagram
Laura McCarthy, Content Manager, HD Brows

12:55 Lunch For Delegates, Speakers & Partners

13:30 Informal Peer-To-Peer Discussions
A) Social Media Sales
B) Gen Z vs. Millennials
C) Engaging Men
D) Video
E) Hot Content Strategies

13:55 Conference Reconvenes

INSTAGRAM

14:00 Reach Your Brand’s Full Potential On Instagram & Fully Utilise The Year’s Hottest Platform In Beauty Marketing For Elevated Consumer Engagement & Sales
Sophie Voller, Assistant Digital Manager, Benefit Cosmetics

REVAMPING FACEBOOK

14:25 From Brand Ambassadors To Paid Advertising, From Live To Social Insight, Take Your Facebook Strategies To The Next Level

Lauren Smith, Social Media Manager, Cosmopolitan

CUSTOMERS AS INFLUENCERS

14:50 Creating Sharability & Treating Your Customers As Your Influencers
Rachel Humphrey, Director - PR & Strategic Partnerships, Birchbox

VIDEO

15:25 Advertising & Video In Beauty Social Media
Madeleine Wahdan, New Business Account Manager, Beauty Bay
15:50 Refreshment Break With Informal Networking

DIVERSITY - DOUBLE PERSPECTIVE

16:25 Male Engagement & Diversity In Social Media

16:50 Cultural Diversity Across The Globe
Orianne Mansuy, International Social Media Specialist, The Body Shop

17:15 Chair’s Closing Remarks & Official Close Of Conference

“Very good opportunity to network with others involved in social media and beauty.” KMI Brands

Please check the website regularly for updates and newly confirmed speakers. Are you interested in getting involved with The Beauty Trends & Innovations Conference – Real Insight, Future Inspiration? For more information, please call +44 (0)20 3479 2299 or email info@beautytrendsconference.com.