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1 Week To Go... Are Your Beauty Customers Ready To Fall In Love? Get Inspired By 44 Industry-Leading Beauty Brands & Retailers Speaking Including L'Oréal, Benefit & Bondi Sands

5 across new

44 Beauty Visionaries Share Their Insights On The Hottest Beauty Trends & Game-Changing Innovations For Inspirational Marketing Campaigns & Show-Stopping Product Innovations To Captivate Consumers Online & In-Store

  1. Hot Beauty Trends & Game-Changing Innovations! Leverage the latest insights for outstanding campaigns and pioneering product innovations
  2. Monetise Shifting Customer Insights & Shopper Behaviours: Engage, influence and target consumers on the best platforms and with on-point products
  3. Show-Stopping Social Media & Authentic Influencer Strategies: Boost brand engagement, visibility and ROI with cut-through content and best-fit influencer campaigns
  4. Insider Retailer Insights! First-hand retailer insights to ensure your beauty products stand out in-store and online with insight-driven, hard-hitting strategies
  5. Unstoppable Natural & Vegan Trends & The Latest Must-Have Ingredients: Satisfy increasingly environmentally-conscious consumer demands and discover the next must-have ingredient
  6. Lucrative, On-Trend R&D: Satisfy consumers and deliver impressive ROI by translating consumer insights and market trends into inspired, pioneering products
  7. Irresistibly On-Trend Content & Inspirational Campaigns: Win long-term brand loyalty and increase conversions dramatically with attention-grabbing content
  8. Sales-Boosting, Stand-Out Digital Strategies: Dominate with digital by exploiting cutting-edge tech and digital innovations
  9. Sustainable, High-Impact, Low-Cost Packaging: Attract attention, maximise sales and foster an authentic brand image – within budget
  10. Beauty, Health & Wellness! Capitalise on consumer trends in health and wellbeing

You'll be in safe hands. Here's what previous attendees of our beauty conferences have to say:

‘Informative and engaging. Fantastic speakers and a great forum for networking with peers and industry experts.’ 

Untitled superdrug

‘Excellent topics, content, speakers and inspiration.’ 

Untitled p&g

‘Fabulously organised providing the right mix of networking and trend-led learning.’

Untitled yardly
5 across new

What's New At This Years' Beauty Trends & Innovations Conference?

  • 3 Hot Topic Panels: Hot Trends & Innovations – Social Media & Influencer Strategies – Retailer Insights
  • Break-Out Peer Discussions
  • Networking Drinks Reception
  • Luxury Venue
  • Speed Networking
  • 7 Years Of Insights & Inspiration – The Must-Attend Industry Gathering!
  • Open Q&A & Interactive Voting
  • On-The-Day Beauty Experiences: Massages, Tutorials, Manicures
  • Live Beauty Demos
  • Coveted Beauty Goody Bags!

1 Inspiring Day. 44 Beauty Brands Address Your Toughest Product & Marketing Challenges: Hot Trends & Game-Changing Innovations • Customer Insights & Shopper Behaviours • Outstanding Social Media & Influencer Strategies • Boost Online Sales • Real-World Retailer Insights • Profitable On-Trend R&D • Attention-Grabbing Content • Must-Have Ingredients • Unstoppable Natural & Vegan Trends • Sustainable Packaging Innovations • Beauty, Health & Wellness Trends

5 across
GIC Beauty Trends - At A Glance-02

Captivate Customers Online & In-Store With Compelling, Profitable Product & Marketing Strategies: Monetise The Hottest Beauty Trends For Profitable Campaigns & Game-Changing Innovations.
Show-Stopping Social, Influencer, Digital & Content Strategies ✓ Invaluable Customer, Shopper, Retailer, Natural, Vegan & Wellness Insights ✓ Lucrative R&D, Ingredients & Packaging Trends

08.30 Registration, Morning Coffee & Speed Networking

09.00 GIC Welcome & Interactive Voting Introduction Morning Co-Chair’s Opening Remarks

Heidi Walkington, Social Brand & Content Manager, L’Oréal Professional Products Division


Guest Speaker - Penny Grivea, Managing Director UK & Ireland, Rituals Cosmetics UK Ltd


09.15 Capitalise On The Latest Consumer Insights & Trends For Next-Level Marketing Campaigns & Product Innovations To Dominate In The Beauty Industry

James Edmunds, Senior Brand Manager, L'Oréal


Karen Cullen, Head of Marketing, Yardley UK

Nora Zukauskaite, U.K. & Ireland Marketing Lead, FOREO


Hollie Heffernan, Social Creative Strategist, Treatwell

Alec Rickard, Senior Brand Manager, Revlon – Mass Division


Joanne Cooke, Head of Beauty, Holland & Barrett


Phil Durham, Head of Buying - Personal Care, Sainsbury's


09.50 As An Established Brand, Staying Relevant In The Increasingly Competitive Market Is Tough: All Brands Need To Embrace Change, Adapt Ways Of Working & Ultimately Put The Consumer At The Heart Of Everything! Consumer Insight Driven Strategy & Execution Is Fundamental

Louise Yankovic-Jenkins, UK Marketing Director, Kao (John Frieda)


10.10 Feed Your Skin: Formulating For The Microbiota

Patrick Gonry, Business Development Manager, GOBIOTICS BV




10.25 Morning Refreshment Break With Informal Networking


10.55 Determine The Social & Influencer Marketing Strategies Which Will Boost Engagement & ROI With The Latest Platforms & Digital Tech

Georgina Boyd, Head of Marketing, United Kingdom & Ireland, Schwarzkopf Professional

Jennifer Baldwin, Head Of Marketing Communications, Cult Beauty

Heidi Walkington, Social Brand & Content Manager, L’Oréal Professional Products Division

Holly Dove, Head of Brand & Marketing, Bondi Sands



11.25 Learn Leading Edge Strategies & Tactics With Real Use Cases Of How Brands Are Capitalising On New Opportunities To Create Winning Online Content

Jon Trevor, Head of Digital Shelf Advisory, EMEA, Edge by Ascential


11.40 Exploit Cutting-Edge Tech & Digital Innovations & Strategies To Drive Brand Engagement & E-Commerce Success

Marilena Florea, Professional Beauty Senior Vendor Manager, Amazon


12.05 Hear The Facts, First Hand! Discover Exactly What Retailers Are Looking For Today To Ensure Your Beauty Products Stand Out In-Store & Online With Insight-Driven, Hard-Hitting Strategies

Suzanne Laverack, Buying Lead - Marks & Spencer Beauty, Marks & Spencer

Jacqui Wilsher-Ellis, Head of Operations Beauty, Debenhams

Rebecca Wicks, Buying Manager, Beauty, Sainsbury's

Kirsty Anderson, Beauty Marketing Manager, Marks & Spencer

Hannah Taylor, Senior Buyer, Fabled by Marie Claire

Charlotte Della Rovere, Head of Etail, Benefit Cosmetics, LVMH           


12.35 How To Build An £8 Million Revenue Direct-To-Consumer Beauty Brand - In Less Than 2 Years

Maxine Laceby, Founder & CEO, Absoloute Collagen

Natasha Courtenay-Smith, Founder & CEO, Bolt Digital

12.50 Lunch & Informal Networking For Delegates, Partners & Speakers


13.30 Informal Peer-To-Peer Discussions

A) Diversity - Julia Misk Redmond, Head of Trade Marketing, Coty

B) CBD - Charlotte Ferguson, Founder, Disciple


C) How To Be Truly Authentic With Your Product - Andrew Wardlaw, Director of Insight, MMR Research Worldwide Ltd

D) Male Grooming - Sebastian Kraft, General Manager & Founder, NORDIC NAVAL

14.00 Afternoon Chair’s Opening Remarks

Guest Speaker - Penny Grivea, Managing Director UK & Ireland, Rituals Cosmetics UK Ltd


14.10 Win Long-Term Brand Loyalty & Increase Conversions Dramatically With Irresistibly On-Trend Inspirational & Compelling Content & Campaigns

Isabella Rogers, Marketing Director for bareMinerals & BUXOM, The Shiseido Group


14.30  Eileen Buttimer, Managing Director, Oakland Innovation


14.45 Uncover The Hottest Game-Changing Ingredients Here To Stay & Substantiate Claims To Satisfy The Educated Consumer For Ultimate Conversions

Ann Berry, Global Senior Manager - Head of Mass Skincare Brands, AVON


15.05 Natural, Vegan, Cruelty-Free: Monetise Increasingly Environmentally Conscious Consumer Demands In Your Packaging, Ingredient Selection & Marketing

Milla Taylor, Head of Facial Skincare, Liz Earle Beauty Company


15.25 Remington And The Evolution Of Male Grooming – Building On 80 Years Of Innovation Success

Tania Page, Research Director, Harris Interactive




Emma Jordan, Spectrum Brands Trends & Research Manager,  Spectrum Brands




15.40 Refreshment Break With Networking Drink Reception

Enjoy a glass of wine, relax and network with your peers!


16.10 How Do You Appeal To Consumers, With Sustainable, Low-Cost, High-Impact Packaging Innovations Which Attract Attention & Maximise Sales?

Gwendoline Le Boudec, NPD Manager, Beauty Kitchen UK Ltd


16.30 A Deep Dive Into How To Make Sampling The Most Effective Element Of Your Marketing Strategy

Jonathan Grubin, Founder & CEO, SoPost


16.45 Beauty As A State Of Mind Rather Than Just A Look? Leverage Wider Consumer Trends In Health & Wellbeing To Think About Beauty In A More Holistic Manner

Grace Vernon, Global Trend Lead, Walgreens Boots Alliance


17.05 Chair’s Closing Remarks

Guest Speaker - Penny Grivea, Managing Director UK & Ireland, Rituals Cosmetics UK Ltd



17.15 Official Close Of Main Day Conference

PLUS: Don't Miss The Separately-Bookable, Post-Conference Social Media In Beauty Day! Excel On Social Media With Next-Level, Attention-Grabbing, On-Trend  Content & Campaigns For Sky-High Engagement, Impact & Sales.
A Post-Conference Social Media In Beauty Day, 26th September 2019, Hallam Conference Centre, Central London

Monetise Instagram, Boost Social Media ROI & Build Authentic, Exceptional Influencer Relationships To Captivate Consumers With Insightful, Consumer-Led, Innovative & Value-Adding Social Media Strategies

'Intense brainstorming and very good speakers.’ Gucci

'Extremely interesting, lots learnt and things to think about.' TK Maxx

  1. Unstoppable Social Strategies For Sky-High Brand Loyalty: Boost engagement and reach on social media with insight-led, value-adding strategies
  2. Captivate Consumers With Strategic Influencer Marketing: Build authentic influencer relationships and excite consumers with on-trend, high-impact collaboration
  3. Inspiring & Impactful Content: Cut through the noise, attract consumers and boost conversion rates with attention-grabbing video
  4. Monetise Instagram, Deliver Results: Excel on Instagram with lucrative marketing strategies that drive sales and elevate engagement
  5. Sales-Boosting Social Strategies: Convert likes into sales with impactful, unstoppable streamlined social strategies which boost commerciality
  6. Stand-Out Social Media Marketing Campaigns: Stand out from the crowd with inspired campaigns which spark brand loyalty, drive ROI and captivate consumers in-store and online
  7. Lucrative, Live Video Strategies: Showcase your brand and mesmerise audiences by leveraging live video to produce engaging, influential and professional content
  8. Champion Diversity In Beauty! Deliver diverse, unbiased and inclusive strategies with fit-for-future, authentic social media

Please See Below For The Social Media In Beauty Day Programme Outline

09.00 Registration, Morning Coffee & Speed Networking

09.35 GIC Welcome & Interactive Voting Introduction Morning Chair’s Opening Remarks

Caroline Finn, Formerly Chief Digital Officer, Augustinus Bader & ghd


09.45 Boost Engagement & Reach On Social Media With Insight-Led, Value-Adding Strategies

  • Exploit consumer-led insights to make your customers stop, engage, interact and purchase for heightened sales success
  • Hammer home the commercial value of satisfied consumers with successful strategies which recognise their needs, exceed expectations and drives sales
  • Win brand loyalty and drive interaction with targeted, tailored and personalised social content

James Edmunds, Senior Brand Manager, L'Oréal


10.20 Attract Consumers & Boost Conversion Rates With Eye-Catching, Inspirational & Impactful Content

  • Expertly target your consumers with tailored and eye-catching content
  • Cut through the noise! With the increase of new, social-focused brands, how can you stay in the game and compete with stand-out content which boosts brand loyalty?
  • Exploit social to draw in new custom, build excitement around your brand and increase brand interaction

Alek Lewin, Content Creator, LUSH Digital


10.55 Refreshment Break With Informal Networking


11.25 Social Media Case Study With Dash Hudson

Elise Ngobi, Senior Brand Strategy Manager, Dash Hudson


11.45 Build Exceptional Influencer Relationships & Excite Consumers With On-Trend, High-Impact Collaboration

  • Inject personality into your content and shape brand image with best-fit, high-impact, exciting brand influencer strategies
  • The next steps: working with influencers is one thing, but how can you be more strategic and ensure an authentic voice across all channels?
  • With the rise of the expert over the celebrity, what does the future of influencers look like?
  • What are the metrics of an influencer?


12.05 Convert Likes Into Sales With Impactful, Unstoppable Streamlined Social Strategies Which Boost Commerciality & Drive Sales

  • Seize opportunities for optimised consumer engagement: explore emerging trends, technology, new platforms and features to stay at the forefront of your consumers’ minds
  • What is the future of social in beauty? Trend forecasting for 2020 and beyond
  • Measure success! Maximise data and action insights to draw tangible links between social media engagement and commercial success
  • How can you drive ROI on social? Discuss savvy strategies which boost commerciality
  • Best-practice advice from the experts: which platforms work best for which content and what should we avoid?

Lauren Smith, Head of Social, Cosmopolitan

Ellen Lench, Senior Beauty Social & Community Coordinator, Debenhams

Sebastian Kraft, General Manager & Founder, NORDIC NAVAL

Unsah Malik, Influencer & Social Media Manager, Nip + Fab

12.45 Lunch & Informal Networking For Delegates, Partners & Speakers


12.45 Informal Peer-To-Peer Discussions


13.50 Chair's Opening Remarks

Caroline Finn, Formerly Chief Digital Officer, Augustinus Bader & ghd


14.00 Action Valuable Consumer Insights To Transform Your Marketing Campaigns With Tailored, Insightful & Innovative Content For Maximum Impact

Cut through the noise and stand out from the crowd in an increasingly competitive market with inspired, expertly-tailored content and campaigns which spark brand loyalty, drive ROI, boost sales and captivate consumers in-store and online.

Alek Lewin, Content Creator, LUSH Digital


14.30 Excel On The Hottest Platform With Marketing Strategies That Maximise Impact, Boost Sales & Elevate Engagement

  • With Instagram leading the way, how are brands exploiting this as a tool for engagement and product sales?
  • Stay at the forefront of your consumers’ minds by keeping up-to-date with the latest formats and features
  • From Instagram Stories to IGTV, how can we build these into lucrative marketing strategies today?
  • Tap into the socially-savvy desires of your consumers to create a cohesive feed that will attract and engage time-and time-again
  • The next step! Instagram dominates in terms of brand interaction, but how can you take this even further and incentivise consumers to purchase on the app itself?

Ciara Lynch, Senior Digital Marketing Manager, Kao

15.00 Refreshment Break With Informal Networking


15.30 Champion Diversity In Beauty! Fit-For-Future, Authentic Diversity & Inclusion Strategies On Social Which Engage Real People & Drive A Feeling Of Empowerment

  • Gender neutral makeup: ensure diversity in the products you launch by truly understanding the needs of your consumers
  • How can you be a diverse brand - authentically?
  • Inclusivity on social – the need for diversity is business-critical, but how can you communicate this to consumers? Educate yourself on the most inclusive language to use to champion diversity across all channels
  • Combat barriers to diverse, unbiased social strategies: best-practice advice on how to build trust-based relationships with your consumers
  • Go beyond! Prove real commercial value and the competitive advantage from being a truly diverse brand

Jasmin Thomas, Founder, OhanaCBD


16.05 Evolution Of Beauty Through Social Media

Caroline Finn, Formerly Chief Digital Officer, Augustinus Bader & ghd




16.25 Chair's Closing Remarks

16.30 Official Close Of Social Media In Beauty Day

Get Involved In The Beauty Trends & Innovations Conference!

Can you help beauty brands and retailers drive sales and win customers? For more information on how to get involved, please call +44 (0)20 3479 2299 or email

Book an exhibition stand and two delegate passes for only £2,699. Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.

Capture Audience Attention With New, Authentic & Measurable Influencer Marketing Strategies: Drive Engagement & Authenticity With Powerful Influencer Marketing Strategies & Streamline The Journey From Finding The Right Influencer To Building Long-Term Relationships While Measuring Success & ROI Throughout.
A Brand-Led, One-Day Conference & Networking Event, 5th November 2019, Museum of London Docklands, London.

16 In-House Influencer Marketing Innovators Tackle Your Toughest Influencer Marketing Challenges In 1 Day: Measurement & ROI • Finding The Right Influencer • Working With Influencers • Engaging Content • Credibility & Authenticity • Long-Lasting Partnerships • Reaching New Demographics • Macro Vs. Nano Influencers • Future Trends