Drive Sales Online & In-Store By Captivating Customers With Inspiring Product & Marketing Strategies: Monetise The Hottest Beauty Trends For Show-Stopping Campaigns & Profitable Innovations
Fresh Insights To Engage Customers With Stand-Out Digital, Social & Influencer Marketing. Capitalise On The Latest Consumer, Shopper, Retailer & International Trends, Disrupt The Market With Lucrative R&D & Game-Changing Ingredients, Vegan, Natural & Sustainable Packaging
Europe’s Leading Must-Attend, Brand-Led Beauty Conference, 26th September, One Great George Street, London & Post-Conference Social Media In Beauty Day, 27th September, Asia House - London. Download Brochure. Book Today.
Back For Its 6th Year... 43 Iconic Beauty Brands & Retailers Reveal How They're Monetising The Hottest Beauty Trends For Show-Stopping Campaigns & Profitable Innovations:
- The Hottest Trends & Innovations Taking The Industry By Storm! Take advantage of current and emerging insights for inspirational campaigns and pioneering product innovations
- Dominate With Next-Level Digital: Best-in-class online content, tech, engagement and ecommerce strategies
- Customer Insights, Shopper Behaviours & Retailer Perspectives: Invaluable insights into customer shopping habits, shifting attitudes and unmissable advice from some of the UK’s biggest retailers
- Game-Changing Ingredient, Natural, Vegan & Emerging Trends: Hot and not so hot ingredients for 2018 and which trends are here to stay for long-term financial gains
- Unstoppable Social Media & Influencer Strategies: Drive brand-engagement and ROI with cut-through content, video and best-fit influencer campaigns
- Profit From Demand-Led, Lucrative R&D: Identify and capitalise on NPD opportunities and market gaps for outstanding product design and launch execution
- Sustainable, Attention-Grabbing Packaging! Profit from and satisfy consumer demand with environmentally-friendly, appealing packaging
- International Inspiration: Tap into international trends and opportunities from Europe, Asia and the US
- Captivating Content For Sky-High Brand-Loyalty & Conversion: Resonate with your target audience, spark a buzz and boost sales
Why Attend The 2018 Edition Of The Beauty Trends & Innovations Conference?
- Our Biggest Speaker Line-up To Date - 43 Luminaries From The Beauty Industry Take To The Stage Including: Beauty Brands, Retailers, Online Retailers, Press & Media & Much More
- Your Hottest Beauty Trends & Innovations On The Agenda: Organic, Vegan, Green, Cruelty-Free, Male, Gender Neutral & More
- More Retailers Speaking Than Ever Before! Hear From 14 Retailers Including John Lewis, Space.NK, Fenwick, Debenhams, Waitrose, QVC, The Body Shop, Holland & Barrett, LUSH, Glossybox, Boohoo.com, Birchbox, Beauty Bay & More
- NEW Speakers From: LUSH UK, Space.NK, Henkel, Boohoo.com, Shiseido and more
- 4 Innovative Panel Discussions: Trends & Innovations Forecasting; Social Media & Influencer Strategies; Retailer Insights & Profitable R&D
- 5 Lunchtime Networking Discussions Focused On: A) Male Engagement & Gender Neutrality B) Digital Strategies C) Optimising Beauty Sales D) Vegan E) Instagram
- 2 Conference Chairs: Molton Brown & Holland & Barrett Chair This Impressive Day
- Afternoon Drinks Reception: Now is the time to relax, grab a glass of wine and network with your peers in our all-new luxury venue, One Great George Street
- 6 Years Leading The Market, Here's What Previous Delegates Have To Say
- ‘Excellent topics, content, speakers and inspiration.’ Procter & Gamble
- ‘Fabulously organised conference providing the right mix of networking and trend-led learning.’ Yardley
- ‘The brains of the industry under one roof.’ Daniel Sandler
PLUS! After A Little More On Social Media? Don’t Miss Our Separately-Bookable, Post-Conference Social Media In Beauty Day, 27th September, London:
Create Stand-Out Beauty Social Media Content & Campaigns For Impressive Results, Engagement & Impact: Exploit Instagram, Revamp Facebook, Maximise Social ROI, Inspire With Influencers & Engage With Compelling Content, Exciting Video & Tech Quick Wins To Drive Brand Engagement & Social Media Sales
Trends & Innovations Forecasting • Customer Insights & Shopper Behaviours • Next-Level Digital • Stand-Out Social Media & Influencer Strategies • Captivating Content • Profitable R&D • Retailer Perspectives • Game-Changing Ingredients • International Trends • Sustainable, Attention-Grabbing Packaging • Natural & Vegan Spotlight
Can you help beauty brands and retailers drive sales and win customers? For more information on how to get involved, please call +44(0)20 3479 2299 or email partner@beautytrendsconference.com
Book your exhibition stand and two delegate passes for only £2,799 +VAT. Book your stand here. Please note that we have a limited amount of exhibition space available and stands will be issued on a first-come, first-served basis.
THE BEAUTY TRENDS & INNOVATIONS CONFERENCE PROGRAMME
08.30 Registration, Morning Coffee & Objective Setting
09.00 GIC Welcome & Interactive Voting Introduction
Sebastian Kraft, Global Digital Business Development & Digital Transformation Director, Molton Brown (KAO)
TRENDS & INNOVATIONS FORECASTING - PANEL
09.15 Get Ahead Of The Game & Take The Industry By Storm With The Big Trend Predictions For 2018 & Beyond
Hannah Roberts, Unilever Prestige Communications Director & Global Head of Trend, Unilever
Stella-Maria Pineda, Head of International Digital Marketing Brands & Campaigns, Henkel
CUSTOMER INSIGHTS & SHOPPER BEHAVIOURS
09.45 Exploit Invaluable Consumer Insights & Uncover The Secrets Of Customer Buying Habits Today & Shifting Consumer Attitudes
Jacques Reyes, Global Consumer Market Insight Manager, Coty
CASE STUDY
09.45 Blend The Trends For Growth
Kevin Cureton, Chief Commercial Officer, Solésence
NEXT-LEVEL DIGITAL
10.25 Dominate The Online Space! The Hottest Content & Tech & Winning Digital Advertising Strategies For Ultimate Brand Engagement & Ecommerce Success
Papis Camara, Managing Director - Multichannel Beauty Expert, Glossybox
10.45 Refreshment Break With Informal Networking
SOCIAL MEDIA & INFLUENCER STRATEGIES - PANEL
11.15 Drive Brand-Engagement & ROI With Unstoppable Social Strategies, Live Video, Instagram Stories & Best-Fit, Authentic Influencer Campaigns
Isabella Rogers, Head of Corporate Communications & Media, Shiseido Group EMEA
Tom Stone, Business Leader on Men Expert, L’Oréal
Stuart Hamid, General Manager, Henkel Beauty Care Professional
Julianne Clamens, Head of Brand Content & Social Media, Birchbox France
CAPTIVATING CONTENT
11.15 Drive Brand-Engagement & ROI With Unstoppable Social Strategies, Live Video, Instagram Stories & Best-Fit, Authentic Influencer Campaigns
Isabella Rogers, Head of Corporate Communications & Media, Shiseido Group EMEA
12.05 Bonus Session; Reserved For Exclusive Conference Partner. Can you help beauty brands and retailers drive sales and win customers? For more information on how to get involved, please call +44(0)20 3479 2299 or email partner@beautytrendsconference.com
QVC CASE STUDY
12.15 QVC Case Study
Tracy Ryan, Associate Beauty Buyer, QVC
12.30 Lunch & Informal Networking For Delegates, Partners & Speakers
INFORMAL PEER-TO-PEER DISCUSSIONS
13.10 Informal Peer-To-Peer Discussions
A) Male Engagement/Gender Neutrality
Matt Gourdin, Head of Sales, Bulldog Skincare For Men
B) Digital Strategies
Sophia Evgeniou, Digital Director, Nails Inc
C) Optimising Beauty Sales
Hannah Humphries, Area Sales/Account Manager, Illamasqua
D) How Sensory Branding Can Help Fend Off Cheaper Competition
Andrew Wardlaw, Director of Insight, MMR Research Worldwide Ltd
E) AI In Beauty
Nidhima Kohli, CEO, Beauty Matching Engine and My Beauty Matches
13.55 Afternoon Chair's Opening Remarks
Hilary Leam, Group Director of Trading, Holland & Barrett International Limited
RETAILER INSIGHTS PANEL
13.45 Hear It First-Hand From The Retailers: Excel With Insights On In-Store & Online Product Selection & Stand-Out Marketing Strategies
Justine Burgess, Senior Beauty Buyer, John Lewis
Margaret Mitchell, Group Buying Director, Space.NK
Sarah Sian, Beauty Editor, Debenhams
Sophie Maunder, Beauty Buyer, Waitrose
Cornelia Stamp, Assistant Buyer – Beauty, Fenwick
Laura Sherrington, Junior Buyer – Beauty, Boohoo.com
Penny Grivea, Managing Director, Rituals Cosmetics
Rebecca Wicks, Buying Manager Beauty, Sainsbury's
GAME-CHANGING INGREDIENTS
14.15 From Natural To Superfoods; Explore The Hot & Not-So-Hot Ingredients For 2019 & Which Trends Are Here To Stay For Long- Term Financial Gains?
Margaret Mitchell, Group Buying Director, Space.NK
PROFITABLE R&D PANEL
14.15 Identify New Product Development Opportunities, Capitalise On Gaps In The Market & Fulfil Consumer Demands With Outstanding Product Design & Launch Execution
Anne-Laure Fonteneau, Head of Bath & Body Fragrance, The Body Shop
Peter Bailey, Global Technical Manager, Unilever
Marita Alegre, European R&D Director, Church & Dwight Co. Inc
15.05 Bonus Session; Reserved For Exclusive Conference Partner. Can you help beauty brands and retailers drive sales and win customers? For more information on how to get involved, please call +44(0)20 3479 2299 or email partner@beautytrendsconference.com
NATURAL & VEGAN SPOTLIGHT
15.35 From Niche Trends To Mass-Market, How Are Natural & Vegan Trends Changing The Face Of Product Development, Ingredient Selection & Consumer-Focused Marketing...& What’s Tipped To Come Next?
Rachel Parsonage, Managing Director, KMI Brands – Noughty
Lorna Mitchell, Product & Brand Director, KMI Brands – Noughty
15.55 Refreshment Break With Informal Networking
INTERNATIONAL TRENDS - INSPIRATION
16.25 Explore The Hottest International Trends & Navigate International Regulations To Maximise Reach, Expansion & Product Success
Jodi Francis, Ethical Buyer – Colours, Lush UK & Europe
SUSTAINABLE ATTENTION-GRABBING PACKAGING
16.45 Profit From & Satisfy Consumer Demand With Environmentally-Friendly, Innovative & Appealing Packaging
Matt Gourdin, Head of Sales, Bulldog Skincare For Men
17.05 Chair’s Closing Remarks
17.10 Official Close Of Conference
PLUS! DON'T MISS THE SOCIAL MEDIA IN BEAUTY DAY
Create Stand-Out Beauty Social Media Content & Campaigns For Impressive Results, Engagement & Impact: Exploit Instagram, Revamp Facebook, Maximise Social ROI, Inspire With Influencers & Engage With Compelling Content, Exciting Video & Tech Quick Wins To Drive Brand Engagement & Social Media Sales
A One-Day, Separately-Bookable, Post-Conference Social Media In Beauty Day, 27th September 2018, Asia House, Central London
09.00 Registration, Morning Coffee & Objective Setting
09.30 Chair’s Opening Remarks
CONSUMER ENGAGEMENT
09.40 Cultivate Outstanding Consumer Engagement Through Best-In-Class Social Strategies
Niya Noneva, Digital Analytics Manager, Feelunique.com
INFLUENCER MARKETING
10.05 Transform Your Marketing Campaigns With Best-Fit, High-Impact, Authentic Brand Influencers Who Drive ROI & Excite Consumers
Stuart Hamid, General Manager, Henkel Beauty
ENGAGING INFLUENCERS Q&A
10.30 The hottest on-trend brand influencers and the brands really reaping the rewards of influencer marketing discuss savvy strategies, best practice, the authentic voice and ruling the influencer scene – all within budget!
Alex Lehmann, Senior Digital Manager, John Frieda UK
Eleri Jones, Ecommerce & Digital Marketing Manager, The Rodial Group
Jamie Rockers, PR & Social Media, Manager EMEIA, Crabtree & Evelyn
11.00 Refreshment Break With Informal Networking & Group Icebreaker: “What are the hot technological advances and tools in beauty social media?”
STAND-OUT CONTENT
11.15 Captivate Consumers & Drive Exceptional Brand Engagement & Conversion Rates Through Compelling Content
Michelle Azar, International Content & Social Media Manager, L’Oréal
BONUS SESSION
12.00 Case Study With Dash Hudson
Thomas Rankin, Co-Founder & CEO,Dash Hudson
HD BROWS CASE STUDY
12.30 Social Media Content & Consumer Engagement On Instagram
Laura McCarthy, Content Manager, HD Brows
12.55 Lunch For Delegates, Speakers & Partners
13.30 Informal Peer-To-Peer Discussions
A) Social Media Sales
B) Gen Z vs. Millennials
C) Engaging Men
D) Video
E) Hot Content Strategies
13.55 Conference Reconvenes
14.00 Reach Your Brand’s Full Potential On Instagram & Fully Utilise The Year’s Hottest Platform In Beauty Marketing For Elevated Consumer Engagement & Sales
Sophie Voller, Assistant Digital Manager, Benefit Cosmetics
REVAMPING FACEBOOK
14.25 From Brand Ambassadors To Paid Advertising, From Live To Social Insight, Take Your Facebook Strategies To The Next Level
Lauren Smith, Social Media Manager, Cosmopolitan
CUSTOMERS AS INFLUENCERS
14.50 Creating Sharability & Treating Your Customers As Your Influencers
Rachel Humphrey, Director - PR & Strategic Partnerships, Birchbox
VIDEO
15.25 Advertising & Video In Beauty Social Media
Madeleine Wahdan, New Business Account Manager, Beauty Bay
15.50 Refreshment Break With Informal Networking
DIVERSITY - DOUBLE PERSPECTIVE
16.25 Male Engagement & Diversity In Social Media
Tom Stone, Business Leader on Men Expert, L’Oréal16.50 Cultural Diversity Across The Globe
Orianne Mansuy, International Social Media Specialist, The Body Shop
17.15 Chair’s Closing Remarks & Official Close Of Conference
“Very good opportunity to network with others involved in social media and beauty.” KMI Brands
Please check the website regularly for updates and newly confirmed speakers. Are you interested in getting involved with The Beauty Trends & Innovations Conference – Real Insight, Future Inspiration? For more information, please call +44 (0)20 3479 2299 or email info@beautytrendsconference.com.
