Drive Sales Online & In-Store By Captivating Customers With Inspiring Product & Marketing Strategies: Monetise The Hottest Beauty Trends For Show-Stopping Campaigns & Profitable Innovations
Fresh Insights To Engage Customers With Stand-Out Digital, Social & Influencer Marketing. Capitalise On The Latest Consumer, Shopper, Retailer & International Trends, Disrupt The Market With Lucrative R&D & Game-Changing Ingredients, Vegan, Natural & Sustainable Packaging
Europe’s Must-Attend, Brand-Led Beauty Conference, 26th September, One Great George Street & Post-Conference Social Media In Beauty Day, 27th September, Hallam Conference Centre, London. Download Brochure. Book Today.
Back For Its 6th Year... 43 Iconic Beauty Brands & Retailers Reveal How They're Monetising The Hottest Beauty Trends For Show-Stopping Campaigns & Profitable Innovations:
- The Hottest Trends & Innovations Taking The Industry By Storm! Take advantage of current and emerging insights for inspirational campaigns and pioneering product innovations
- Dominate With Next-Level Digital: Best-in-class online content, tech, engagement and ecommerce strategies
- Customer Insights, Shopper Behaviours & Retailer Perspectives: Invaluable insights into customer shopping habits, shifting attitudes and unmissable advice from some of the UK’s biggest retailers
- Game-Changing Ingredient, Natural, Vegan & Emerging Trends: Hot and not so hot ingredients for 2018 and which trends are here to stay for long-term financial gains
- Unstoppable Social Media & Influencer Strategies: Drive brand-engagement and ROI with cut-through content, video and best-fit influencer campaigns
- Profit From Demand-Led, Lucrative R&D: Identify and capitalise on NPD opportunities and market gaps for outstanding product design and launch execution
- Sustainable, Attention-Grabbing Packaging! Profit from and satisfy consumer demand with environmentally-friendly, appealing packaging
- International Inspiration: Tap into international trends and opportunities from Europe, Asia and the US
- Captivating Content For Sky-High Brand-Loyalty & Conversion: Resonate with your target audience, spark a buzz and boost sales
Why Attend The 2018 Edition Of The Beauty Trends & Innovations Conference?
- Our Biggest Speaker Line-up To Date - 43 Luminaries From The Beauty Industry Take To The Stage Including: Beauty Brands, Retailers, Online Retailers, Press & Media & Much More
- Your Hottest Beauty Trends & Innovations On The Agenda: Organic, Vegan, Green, Cruelty-Free, Male, Gender Neutral & More
- More Retailers Speaking Than Ever Before! Hear From 14 Retailers Including John Lewis, Space.NK, Fenwick, Debenhams, Waitrose, QVC, The Body Shop, Holland & Barrett, LUSH, Glossybox, Boohoo.com, Birchbox, Beauty Bay & More
- NEW Speakers From: LUSH UK, Space.NK, Henkel, Boohoo.com, Shiseido and more
- 4 Innovative Panel Discussions: Trends & Innovations Forecasting; Social Media & Influencer Strategies; Retailer Insights & Profitable R&D
- 5 Lunchtime Networking Discussions Focused On: A) Male Engagement & Gender Neutrality B) Digital Strategies C) Optimising Beauty Sales D) Vegan E) Instagram
- 2 Conference Chairs: Molton Brown & Holland & Barrett Chair This Impressive Day
- Afternoon Drinks Reception: Now is the time to relax, grab a glass of wine and network with your peers in our all-new luxury venue, One Great George Street
- 6 Years Leading The Market, Here's What Previous Delegates Have To Say
- ‘Excellent topics, content, speakers and inspiration.’ Procter & Gamble
- ‘Fabulously organised conference providing the right mix of networking and trend-led learning.’ Yardley
- ‘The brains of the industry under one roof.’ Daniel Sandler
PLUS! After A Little More On Social Media? Don’t Miss Our Separately-Bookable, Post-Conference Social Media In Beauty Day, 27th September, London:
Create Stand-Out Beauty Social Media Content & Campaigns For Impressive Results, Engagement & Impact: Exploit Instagram, Revamp Facebook, Maximise Social ROI, Inspire With Influencers & Engage With Compelling Content, Exciting Video & Tech Quick Wins To Drive Brand Engagement & Social Media Sales
Trends & Innovations Forecasting • Customer Insights & Shopper Behaviours • Next-Level Digital • Stand-Out Social Media & Influencer Strategies • Captivating Content • Profitable R&D • Retailer Perspectives • Game-Changing Ingredients • International Trends • Sustainable, Attention-Grabbing Packaging • Natural & Vegan Spotlight
Can you help beauty brands and retailers drive sales and win customers? For more information on how to get involved, please call +44(0)20 3479 2299 or email partner@beautytrendsconference.com
Book your exhibition stand and two delegate passes for only £2,799 +VAT. Book your stand here. Please note that we have a limited amount of exhibition space available and stands will be issued on a first-come, first-served basis.
THE BEAUTY TRENDS & INNOVATIONS CONFERENCE PROGRAMME
08.30 Registration, Morning Coffee & Objective Setting
09.00 GIC Welcome & Interactive Voting Introduction
Sebastian Kraft, Global Digital Business Development & Digital Transformation Director, Molton Brown (KAO)
CAPTIVATING CONTENT
09.15 Drive Brand-Engagement & ROI With Unstoppable Social Strategies, Live Video, Instagram Stories & Best-Fit, Authentic Influencer Campaigns
Isabella Rogers, Head of Corporate Communications & Media, Shiseido Group EMEA
CUSTOMER INSIGHTS & SHOPPER BEHAVIOURS
09.35 Exploit Invaluable Consumer Insights & Uncover The Secrets Of Customer Buying Habits Today & Shifting Consumer Attitudes
Aveen Redjep, Former Global Luxury Fragrance Innovation Insights Manager, Shiseido Group EMEA
CASE STUDY
09.55 Blend The Trends For Growth
Kevin Cureton, Chief Commercial Officer, Solésence
10.15 Refreshment Break With Informal Networking
Grab a coffee and visit The Vital Touch masseuse ladies, offering a choice of Chair massage, Japanese acupressure massage focusing on the back beck and shoulders OR a nurturing hand massage
SOCIAL MEDIA & INFLUENCER STRATEGIES - PANEL
10.45 Drive Brand-Engagement & ROI With Unstoppable Social Strategies, Live Video, Instagram Stories & Best-Fit, Authentic Influencer Campaigns
- Isabella Rogers, Head of Corporate Communications & Media, Shiseido Group EMEA
- Tom Stone, Business Leader on Men Expert, L’Oréal
- Georgina Boyd, Head of Marketing UK & Ireland, Henkel Beauty Care Professional
- Julianne Clamens, Head of Brand Content & Social Media, Birchbox France
- Jane Killingsworth, Head of Brand Communications, Neal's Yard Remedies
- Sophie Voller, Assistant Digital Manager, Benefit
CUSTOMER GENERATED CONTENT
11.30 Customer Generated Content: How To Turn Your Customers into your Content Creators
Emily Trenouth, Client Partner, TRIBE
TRENDS & INNOVATIONS FORECASTING - PANEL
11.45 Get Ahead Of The Game & Take The Industry By Storm With The Big Trend Predictions For 2018 & Beyond
- Hannah Roberts, Unilever Prestige Communications Director & Global Head of Trend, Unilever
- Mastak Pal Kaur, Senior Retail Brand Manager, L'Oréal
- Rebecca Cohen, Social & Content Manager, The Hut Group
NEXT-LEVEL DIGITAL
12.20 Dominate The Online Space! The Hottest Content & Tech & Winning Digital Advertising Strategies For Ultimate Brand Engagement & Ecommerce Success
Papis Camara, Formerly Managing Director - Multichannel Beauty Expert, Glossybox
INFORMAL PEER-TO-PEER DISCUSSIONS
12.40 Morning Round-Up & Lunchtime Notices
12.45 Lunch & Informal Networking
13.15 Informal Peer-To-Peer Discussions
Male Engagement/Gender Neutrality: Matt Gourdin, Head of Sales, Bulldog Skincare For Men
Premium Decoded in Beauty: Andrew Wardlaw, Director of Insight, MMR Research Worldwide Ltd
AI In Beauty: Nidhima Kohli, CEO, My Beauty Matches
13.45 Afternoon Chair's Opening Remarks
Hilary Leam, Group Director of Trading, Holland & Barrett International Limited
RETAILER INSIGHTS PANEL
13.50 Hear It First-Hand From The Retailers: Excel With Insights On In-Store & Online Product Selection & Stand-Out Marketing Strategies
- Justine Burgess, Senior Beauty Buyer, John Lewis
- Margaret Mitchell, Group Buying Director, Space.NK
- Sarah Sian, Beauty Editor, Debenhams
- Sophie Maunder, Beauty Buyer, Waitrose
- Penny Grivea, Managing Director, Rituals Cosmetics
- Rebecca Wicks, Buying Manager Beauty, Sainsbury's
GAME-CHANGING INGREDIENTS
14.30 From Natural To Superfoods; Explore The Hot & Not-So-Hot Ingredients For 2019 & Which Trends Are Here To Stay For Long- Term Financial Gains?
Margaret Mitchell, Group Buying Director, Space.NK
PROFITABLE R&D PANEL
14.50 Identify New Product Development Opportunities, Capitalise On Gaps In The Market & Fulfil Consumer Demands With Outstanding Product Design & Launch Execution
- Anne-Laure Fonteneau, Head of Bath & Body Fragrance, The Body Shop
- Peter Bailey, Global Technical Manager, Unilever
- Marita Alegre, European R&D Director, Church & Dwight Co. Inc
NATURAL & VEGAN SPOTLIGHT
15.20 From Niche Trends To Mass-Market, How Are Natural & Vegan Trends Changing The Face Of Product Development, Ingredient Selection & Consumer-Focused Marketing...& What’s Tipped To Come Next?
- Rachel Parsonage, Managing Director, KMI Brands – Noughty
- Lorna Mitchell, Product & Brand Director, KMI Brands – Noughty
15.45 Drinks Reception With Informal Networking
INTERNATIONAL TRENDS - INSPIRATION
16.15 Explore The Hottest International Trends & Navigate International Regulations To Maximise Reach, Expansion & Product Success
Jodi Francis, Ethical Buyer – Colours, Lush UK & Europe
SUSTAINABLE ATTENTION-GRABBING PACKAGING
16.35 Profit From & Satisfy Consumer Demand With Environmentally-Friendly, Innovative & Appealing Packaging
Matt Gourdin, Head of Sales, Bulldog Skincare For Men
16.55 Chair’s Closing Remarks
17.00 Official Close Of Conference
PLUS! DON'T MISS THE SOCIAL MEDIA IN BEAUTY DAY
Create Stand-Out Beauty Social Media Content & Campaigns For Impressive Results, Engagement & Impact: Exploit Instagram, Revamp Facebook, Maximise Social ROI, Inspire With Influencers & Engage With Compelling Content, Exciting Video & Tech Quick Wins To Drive Brand Engagement & Social Media Sales
A One-Day, Separately-Bookable, Post-Conference Social Media In Beauty Day, 27th September 2018, Hallam Conference Centre, Central London
09.00 Registration, Morning Coffee & Objective Setting
09.20 Chair’s Opening Remarks
Tom Bird, Former Chief Customer Officer, Beauty Bay
CONSUMER ENGAGEMENT
09.40 Cultivate Outstanding Consumer Engagement Through Best-In-Class Social Strategies
Niya Noneva, Digital Analytics Manager, Feelunique.com
INFLUENCER MARKETING
10.05 Transform Your Marketing Campaigns With Best-Fit, High-Impact, Authentic Brand Influencers Who Drive ROI & Excite Consumers
Georgina Boyd, Social & Content Manager, Henkel Beauty
CASE STUDY WITH THE HUT GROUP
10.30 Social Media Content
Rebecca Cohen, Social & Content Manager, The Hut Group
10.55 Refreshment Break With Informal Networking & Group Icebreaker: “What are the hot technological advances and tools in beauty social media?”
ENGAGING INFLUENCERS Q&A
11.25 The hottest on-trend brand influencers and the brands really reaping the rewards of influencer marketing discuss savvy strategies, best practice, the authentic voice and ruling the influencer scene – all within budget!
Alex Lehmann, Senior Digital Manager, John Frieda UK
Eleri Jones, Ecommerce & Digital Marketing Manager, The Rodial Group
BEAUTY & BRAINS
11:55 Beauty & Brains: Using Tech & Trends To Win On Instagram
Thomas Rankin, Co-Founder & CEO,Dash Hudson
STAND-OUT CONTENT
12.10 Captivate Consumers & Drive Exceptional Brand Engagement & Conversion Rates Through Compelling Content
Tom Stone, Business Leader on Men Expert, L’Oréal
12.35 Lunch For Delegates, Speakers & Partners
13.05 Informal Peer-To-Peer Discussions
A) Social Media Sales
B) Gen Z vs. Millennials
C) Engaging Men
D) Video
E) Hot Content Strategies
13.35 Conference Reconvenes
13.45 Reach Your Brand’s Full Potential On Instagram & Fully Utilise The Year’s Hottest Platform In Beauty Marketing For Elevated Consumer Engagement & Sales
Sophie Voller, Assistant Digital Manager, Benefit Cosmetics
REVAMPING FACEBOOK
14.15 From Brand Ambassadors To Paid Advertising, From Live To Social Insight, Take Your Facebook Strategies To The Next Level
Lauren Smith, Social Media Manager, Cosmopolitan
14.45 Refreshment Break With Informal Networking
DIVERSITY - DOUBLE PERSPECTIVE
15.20 Cultural Diversity Across The Globe
Orianne Mansuy, International Social Media Specialist, The Body Shop
VIDEO CONTENT
15.50 Video & Digital In Beauty
Alek Lewin, Content Creator, Lush
16.20 Chair’s Closing Remarks & Official Close Of Conference
“Very good opportunity to network with others involved in social media and beauty.” KMI Brands
Please check the website regularly for updates and newly confirmed speakers. Are you interested in getting involved with The Beauty Trends & Innovations Conference – Real Insight, Future Inspiration? For more information, please call +44 (0)20 3479 2299 or email info@beautytrendsconference.com.
