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We Look Forward To Welcoming You Tomorrow At Europe’s Premier Beauty Trends & Innovations Conference

Enchant Consumers With Real-World Insights Into The Hottest Beauty Trends, Inspirational Campaigns & Profitable Future Innovations: Boost Sales & Engage Customers Across Digital, Social Media & In-Store With Compelling Marketing Innovations & Unbeatable Product Strategies

A One-Day, Must-Attend Industry Conference & Networking Event, 26th September 2017 & Post-Conference Social Media In Beauty Day, 27th September, The Millennium Mayfair, Central London. Book Today.

Boost Profits With Real-World Insights Into The Hottest Beauty Trends, Inspirational Campaigns & Profitable Future Innovations

  1. The Hottest, On-Trend Beauty Consumer Insights: Real-world customer desires for hard-hitting product, brand and marketing strategies
  2. Pioneering Products, Innovations & Retailer Trends: Identify lasting, consumer-driven product and market trends to enchant customers
  3. Monetise Social Media – Deliver Tangible Results: Boost engagement and sales with the latest platforms, technologies and cut-through strategies
  4. Leverage Digital To Become An Online Sensation: Showcase best-in-class beauty with profit-boosting digital growth and product promotions
  5. Inspirational Content For Maximum Cross-Channel Impact: Increase brand awareness with engaging content that works across the channel mix
  6. Next-Level R&D & Ingredient Innovations: Drive product innovation with the latest technologies, packaging processes and ingredient-led trends
  7. Natural, International, Hot New Trends: From Korean to natural beauty, discover the hottest trends taking the beauty industry by storm
  8. From Concept To Launch, Capitalise On Gaps In The Market! Discover profitable niches to guarantee stand-out products

Consumer Trends & Insights • Product Trends & Innovations • Social Media Advisory Board • Digital • Winning Content Strategies • R&D Beauty Trends • Ingredient Updates • The Natural Trend • International Beauty Trends • Spotting The Gap In The Market • Retailer Perspectives

PLUS! This Beauty Trends & Innovations Conference Also Features:

  • 28 Beauty Experts In 1 Inspiring Day: 21 Senior Beauty Brands, 2 Key Opinion Leaders, 14 Retailers
  • 1 Unmissable Social Media In Beauty Workshop Day With 9 Industry Leaders – Successfully Engage, Influence & Monetise Beauty Audiences On Social Media
  • More Retailers Than Ever Before, Making up 1/3 Of Our Speaker Line Up!
  • 12 In-Depth Sessions Focused On Your Hottest Beauty Topics
  • 2 Dedicated Beauty Category Trend Breakout Streams: First Stream: Natural Trends OR Masking OR Male Grooming & Second Stream: International Trends OR Nails Or Hair
  • 3 Interactive Panel Discussions: Product Trends & Innovations, R&D Beauty Innovations, Retailer Perspectives
  • 1 Interactive Social Media Advisory Board: Q&A
  • 2 Facilitated Peer Discussions: A) Skincare B) Influencer Marketing Strategies and 3 Unfacilitated Peer Discussions: C) Cosmetics D) Fragrance E) Spa, Salon & Services
  • 2 Conference Chairs: Retailer and Brand Perspectives
  • 3 Double Perspectives With Joint Q&A: Content Strategies, The Natural Trend, Spotting The Gap In The Market
  • Live Voting & ‘Meet The Speakers’ Area
  • Networking & Drinks Reception

Book Today – Limited Places!

Can you help beauty companies engage consumers, harness hot trends and generate greater profits? For more information on how to get involved, please email partner@beautytrendsconference.com or call +44(0)20 3479 2299.

Book your exhibition stand and two delegate passes today 6th July from just £2,499 +VAT. Book your stand here. Please note that we have a limited amount of exhibition space available and stands will be issued on a first-come, first-served basis.

The 5th Annual Beauty Trends & Innovations ConferenceReal Insight, Future Inspiration: Click Here To View The Full Agenda.

08:30 Registration, Morning Coffee & Objective Setting

09.00 GIC Welcome & Interactive Voting Introduction

09.10 Morning Chair’s Opening Remarks
Jayn Sterland, Managing Director, Weleda UK

HOT CONSUMER TRENDS & INSIGHTS

09.20 Tap Into The Latest Consumer Insights & Trends For On-Point Brand Strategies & On-Trend Beauty Products
Tom Stone, Business Leader on Men Expert, L’Oréal

PRODUCT TRENDS & INNOVATIONS – PANEL DISCUSSION


09.40 Real-World Insights Into Current & Future Market Trends To Enchant Consumers With Innovative Beauty Products
Tom Stone, Business Leader on Men Expert, L’Oréal
Imelda Burke, Founder, Managing Director, Content Beauty & Wellbeing
Jim Higginson, Operations Director, Aromatherapy Associates
Justine Southall, Managing Director, Fashion & Beauty, Time Inc. UK

CASE STUDY

10.10 Presentation By PRS IN VIVO 
Scott Young, Global CEO, PRS IN VIVO UK

Andy Rushforth, Managing Director, PRS IN VIVO UK

DIGITAL

10.30 Harness Customer-Led Digital Strategies For Increased Product Promotion & Consumer Engagement To Boost Sales Online & In-Store
Sebastian Kraft, Global Digital Director, Molton Brown

10.50 Refreshment Break With Informal Networking

CASE STUDY

11.20 Growing Your Brand With The Environmental Protection Imperative
Kevin Cureton, Vice President, Solésence, LLC

SOCIAL MEDIA ADVISORY BOARD


11.40 Join the discussion! Get your social media queries answered directly and discuss the trends and innovations of the moment in an all-new, engaging format with live Q&A and interactive voting

Heather Mitchell, Head of Global PR, Digital Engagement & Entertainment Marketing, Hair Care, Unilever
Rachel Humphrey, PR & Partnerships Director, BIRCHBOX
Holly Dove, Senior Brand Manager, Batiste
Sebastian Kraft, Global Digital Director, Molton Brown
Nidhima Kohli, CEO, My Beauty Matches

After a little more on social media? Join us at our post-conference Social Media In Beauty Day on 27th September with speakers from L’Oréal, Clarins, Cosmopolitan, Revlon, Feelunique, The Perfume Society, Pai Skincare and Crabtree & Evelyn.

VIew Social Media Programme   

WHAT ARE YOU DOING TO ACHIEVE BRAND LOYALTY NOW AND INTO THE FUTURE?

12.10 Join The Designlab and discuss the latest Beauty Trends for 2017
Kevin Davis, Executive Creative Director, The Designlab

WINNING CONTENT STRATEGIES

12.25 Create Innovative, Inspirational Content That Increases Engagement, Brand Awareness & Followers

Leonardo Laforgia, Head of Vendor Management, Beauty, Amazon.co.uk

12.45 Lunch & Informal Networking For Delegates, Partners & Speakers

13.15 Informal Peer-To-Peer Discussions

A) Skincare

B) Influencer Marketing Strategies
Chikay Lo, Affiliate Marketing Manager, Cult Beauty

C) Cosmetics

D) Fragrance

E) Spa, Salon & Services
Candice Gardner, Education Manager – Content, Dermalogica

Sally Penford, Director of Education UK & EIRE, Dermalogica

F) The Pulling Power of Ingredients in Beauty
Natalia Chrusny, Research Director, MMR Research Worldwide

Lucy Hoang, Research Manager, MMR Research Worldwide

LIVE BEAUTY DEMOS!

13.15 Live Product Demos Explore and investigate the latest trend-led beauty products in this exciting new live format

13.45 Afternoon Chair’s Opening Remarks
Ruth Newman, Director of Beauty, House Of Fraser

R&D TRENDS & INNOVATIONS – PANEL

13.55 Examine Where Beauty Innovation Is Heading Next With A Look At The Latest Hot Trends, Ingredients, Formats & Technologies
Hannah Roberts, Prestige Communications Director & Global Head of Trends, Unilever
Andrea Mitarotonda, Chief Research & Innovation Officer, Neal’s Yard Remedies
Jeeta Mona, Group Product Manager, Yardley London

CASE STUDY

14.25 How Can Innovation Make A Meaningful Difference To Your Beauty Brands?
Rachel Evans, MD – Life & Style, Kantar Millward Brown

INGREDIENTS – TREND SPOTLIGHTS

14.35 Key Insights Into The Hottest Ingredient Trends To Get Ahead Of The Competition With Unique, Market-Leading Products
Louise Riby, Managing Director, Elemental Herbology

THE NATURAL TREND – TREND SPOTLIGHTS

14.55 The Natural Market: What Do Consumers Want, What’s Going To Be The Next Big Thing & How Will The Market Change?

14.55 Lucy Pottinger, Head of Category – Beauty & Aromatherapy, Holland & Barrett

15.15 Emily Whelan, Formulation Innovation Manager, Oriflame

BREAKOUT STREAMS

15.15 Personalise your agenda and participate in our alternative peer-to-peer discussions if the main-room session isn’t as applicable to you. (Discussions run concurrently at
15.35 alongside main stage session)

A) Masking OR B) Male Grooming

15.35 Refreshment Break With Informal Networking
Grab a glass of bubbly, relax and network with your peers


INTERNATIONAL TRENDS – TREND SPOTLIGHTS

16.05 Is Beauty & The East Still A Fairy Tale Concept Or Is The Global Stage Open For The Taking? Examine Where The Latest International Trends Are Coming From
Katalin Berenyi, Co-Founder, Chief Innovation Officer, ERBORIAN

BREAKOUT STREAMS

Personalise your agenda and participate in our alternative peer-to-peer discussions if the main-room session isn’t as applicable to you. (Discussions run concurrently at 16.10 alongside main stage session)

A) NAILS OR B) HAIR

SPOTTING THE GAP IN THE MARKET

16.25 From Concept To Launch, Establish Successful Strategies For Identifying & Filling The Gap In The Market

16.25 ESTABLISHED
Tory Wilson, Head of Product Development, Nailberry

16.45 CHALLENGER
Holly Tomlin, Head of Global Marketing & Communications, Pangaea Laboratories

RETAILER PERSPECTIVES – PANEL & Q&A

17.05 Real-World Insights Into The Latest Retailer Perspectives On Consumer, Product & Marketing Trends In The Beauty Industry Today
Sarah Sian, Online Beauty Editor, Debenhams
Aaron Chatterly, Founder, Feelunique
Rebecca Wicks, Buying Manager, Beauty, Sainsbury’s
Amanda Scott, Managing Director, Fabled by Marie Claire

17.35 Official Close Of Conference & Chair’s Closing Remarks

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PLUS! Don’t Miss Our Post Conference Social Media In Beauty Day, 30th September, London. Take A Look At The Programme Below:

08.45 Registration & Morning Coffee

09.00 Morning Chair’s Remarks
Rachel Humphrey, PR & Partnerships Director, BIRCHBOX

SOCIAL MEDIA STRATEGIES

09.40 Captivate Audiences With Commercially-Successful Social Media Content & Campaign Strategies

Sophie Voller, Assistant Digital Manager, Benefit Cosmetics UK & Ireland

INFLUENCER TRENDS & RELATIONSHIPS

10.10 Identify & Nurture Optimal Influencer Partnerships With Key Insights Into The Latest Trends & Worthwhile Investments

Meg Lucas, Content & Social Media Manager, Pai Skincare

10.40 Informal Networking & Morning Refreshments

MEASUREMENT & PROVING ROI

11.10 Measure The Impact Of Social Media Campaigns With Next-Level Tools & Measurement Strategies To Demonstrate Value & ROI

Tom Stone, Marketing Manager, L’Oréal

BONUS SESSION

11.40 Visual Intelligence In Beauty
How fresh-faced startups and global brands are using computer vision to create photos and videos people care about.
Thomas Rankin, Cofounder and CEO, DASH HUDSON

12.10 Lunch & Informal Networking For Delegates, Partners & Speakers

12.40 Informal Peer-To-Peer Discussions

A) Social Media Integration
Carson Parkin-Fairley, Head of Social Media & Events, The Perfume Society

B) Using Brand Ambassadors To Boost Social Media Content
Deborah Holloway, Social Media Manager, Clarins

13.00 Afternoon Chair’s Remarks

SOCIAL MEDIA ENGAGEMENT

13.30 Boost Brand Engagement & Reach On Social Media With Cohesive, Competitive Content Strategies & The Latest Technologies

Lauren Smith, Social Media Manager, Cosmopolitan

FUTURE APPS & PLATFORMS

14.00 The Latest Apps & Platforms That Will Transform Your Audience Reach & Channel Strategies & Drive Lucrative Results

Jamie Rockers, PR & Social Media Manager EMEIA, Crabtree & Evelyn

14.40 Close of Social Media In Beauty Day