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What Will Your Cosmetic Brand Look Like In The Future? 30 High-Level Strategic Insights & Real-Time, Live Interactive Q&A Panels In 1 Inspiring Day... Book Before 5pm Today & Save £375!

29 Brand New Beauty Visions: Monetise The Hottest Beauty Trends Today With On-Trend Product Innovations & On-Point Marketing Strategies. Skyrocket Sales, Inspire Customers & Showcase Your Beauty Brand With Unmissable E-Commerce, Online, Social & Influencer Strategies • Invaluable Customer, Shopper, Retailing, Natural & Sustainable Insights • Profitable R&D, Ingredients & Packaging Trends.

A One-Day, Virtual Conference & Networking Event, 15th September 2021. Group Discounts - Send 4 For 3! Call +44 (0)20 3479 2299.

29 Beauty Visionaries Share Unmissable Insights On The Hottest Beauty Trends & Show-Stopping Innovations For Revolutionary Products & Inspiring Marketing Campaigns To Captivate Consumers & Stay Irresistibly On-Trend


  1. A New Beauty Landscape - The Hottest Beauty Trends & Revolutionary Innovations! Hot trends, game-changing innovations, show-stopping brand strategies
  2. Monetise The Seismic Shifts In Customer Insights & Shopper Behaviours: Sky-rocket sales with critical insights into changing consumer behaviours and buying habits post-covid
  3. Winning Social Media & Influencer Strategies: Captivate consumers with cut-through content and prove social ROI with high-impact collaboration for unapologetic social success
  4. Sky-High Online Sales With Cutting-Edge Digital & Tech: Drive e-commerce success and dominate sales online
  5. First-Hand, Unmissable Retailing Insights & Visions: Showcase online and in-store with hard-hitting retailing strategies which guarantee profit in today’s new normal
  6. Pioneering Natural Beauty - Win Trust & Boost Loyalty: Build brand positioning authentically and meet the shift in consumer consciousness towards natural
  7. Sustainable Packaging Innovations: The latest trends in packaging which fulfil consumers’ ever-growing sustainability demands
  8. The Next Must-Have Ingredients: Invaluable insights into the next ingredients to disrupt the beauty landscape
  9. Profitable, Ground-Breaking R&D: Translate consumer insights, market trends and innovations into pioneering beauty products to skyrocket sales

Get Involved In Europe's Prestigious, One-Day Beauty Trends Conference & Networking
Event Today & Save £1,000!
Proudly Sponsored By...

Can You Help Beauty Brands & Retailers Drive Sales & Win Customers? Join Our Impressive Line Up Already Confirmed To Speak! For more information on how to get involved, please call +44 (0)20 3479 2299 or email

‘You know it's been a day well spent when you run out of handouts!'
MMR Research (Previous Sponsor)

‘Solid set of attendees; good ratio clients to vendors.’
Zappi (Previous Sponsor)

Why Attend The 9th Annual Beauty Trends & Innovations Conference?


  • Brand New Speaker Line-Up Featuring Industry-Leading Beauty Brands & Retailers Including L’Oréal, Murad, Benefit Cosmetics, Feelunique, KIKO Milano, Lancôme, Molton Brown, Avon, Beiersdorf & Many More!
  • 9th Annual Event - Back Year After Year Due To Popular Demand!
  • 97% Average Satisfaction Rate
  • We’ve Gone Virtual With Dedicated & Practical Case Studies! Join us live from the comfort of your own surroundings – no travel needed
  • 3 Interactive Panel Discussions
    ✓ Hot Trends & Innovations In A Revolutionised Market
    ✓ Retailing Insights – Radical Impacts
    ✓ Social Media & Influencer Strategies Today
  • 5 International Perspectives! UK, Europe & USA
  • Dedicated Virtual Networking

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Attend The Beauty Trends & Innovations Conference Virtually, It's Easy!


Inspiring Speakers - Listen to market-leading, brand-side speakers as they share their hard-won insights and experiences with hot topic presentations and panels

Connect & Network - Networking is easy with the use of our discussion board, direct messaging facility, meeting request buttons, live polling and social media feed. Have your say and meet the other attendees

Live Chat - Pose your own questions and comment via the live chat function and interact with other delegates and speakers in real time

Virtual Roundtables & Peer Discussions - There will be breakout discussions during the day to discuss specific areas of interest with like-minded attendees to tailor your experience

Virtual Exhibition - Explore the 'virtual exhibition stands' and speak directly to our carefully-chosen exhibitors to help you tackle your business challenges directly

Virtual Face-To-Face Meetings - Start a conversation with fellow delegates or exhibitors and discuss your individual needs and challenges one-to-one.

Go Virtual - It’s Easy! All you need is good internet access and a password which we will provide. Presentations and panels are live, and you can type in questions or comments to our Q&A section, live polling or social feed. If you would like to participate in any breakout discussions, it’s just a normal zoom call. You can also direct message or request a meeting with any of the other attendees on the online platform. Sessions will be recorded and will be available as on-demand content for a short while after the event.

You'll Be In Safe Hands. Here's What Previous Attendees Have To Say:

‘Resourceful, professional & engaging’

'Informative and engaging. Fantastic speakers and a great forum for networking with peers and industry experts.' Superdrug

'Fabulously organised conference providing the right mix of networking and trend-led learning.' Yardley

29 Beauty Visionaries Share Unmissable Insights On The Hottest Beauty Trends & Innovations In 1 Inspiring Day: Hot Trends & Innovations For A New Beauty Landscape • Customer Insights & Shopper Behaviours Today • Winning Social Media & Influencer Strategies • Sky-High Online Sales • First-Hand Retailing Insights • Sustainability & Packaging Innovations • Pioneering Natural Beauty • Lucrative R&D • Must-Have Ingredients

New Visions For A New Beauty Landscape: Monetise The Hottest Beauty Trends Today With On-Trend Product Innovations & On-Point Marketing Strategies. Skyrocket Sales, Inspire Customers & Showcase Your Beauty Brand With Unmissable E-Commerce, Online, Social & Influencer Strategies • Invaluable Customer, Shopper, Retailing, Natural & Sustainable Insights • Profitable R&D, Ingredients & Packaging Trends.

A One-Day, Industry-Led Conference & Networking Event, 15th September 2021 Virtually. Group Discounts - Send 4 For 3! Call +44 (0)20 3479 2299.

08.40 Registration, Informal Networking & GIC Opening Remarks

09.00 Morning Co-Chairs’ Opening Remarks

Anna Crawford, Head Of Marketing, Amanda Harrington London

Steven Faye, Managing Director, KIKO Milano


09.10 Disrupt & Dominate In This New Beauty Sphere With The Hottest Trends, Game-Changing Innovations, Inspiring Consumer Insights & Show-Stopping Brand Strategies

  • Stand out from the crowd by capitalising on the hottest trends for 2021 and beyond for on-trend beauty products and on-point brand strategies
  • 2020 changed the beauty game completely… react, adapt and innovate strategies by keeping pace with the ever-changing consumer buying habits to drive sales forward and grow brand awareness
  • What macro trends will shape the beauty landscape next, and how can you ensure you stay ahead of the curve?
  • International inspiration: explore some of the hottest international trends for increased engagement and sales-boosting product success

Lou Bennett, Marketing Director, Benefit Cosmetics UK & Ireland


Sophie Bryant, Head of Marketing, Tangle Teezer


Ron Robinson, Founder & CEO, BeautyStat Cosmetics


Amy Catton, Beauty Trends & Insight Manager, Walgreens Boots Alliance


Gayathri Nagarajan, Client Partner, Traackr


09.40 Outshine Competition, Drive Strong Brand Engagement & Skyrocket Sales By Monetising The Seismic Shifts In Consumer Behaviours & Buying Habits Post-Covid

  • 2020 saw an accelerated pattern of consumer behaviour shifts… from bricks and mortar to e-commerce and social media – how are your consumers shopping today, and where are they buying from?
  • Engage, influence and target consumers with tailored products and consumer-driven content and campaigns which suit your consumers’ changing beauty needs
  • The return of the in-store shopping experience! Uncover new, creative and innovative methods of bringing the shopper experience to life to create the ultimate stand-out in-store experience

Grace Vernon, Global Cultural Insight & Trends Lead, Walgreens Boots Alliance


Optimising The Customer Journey Through Third-Party Data

10.00 Optimising The Customer Journey Through Third-Party Data

Christian Eckley, CEO, mmi Analytics


10.15 Morning Refreshment Break With Informal Networking

10.45 Bonus Session; Reserved For Exclusive Conference Partner

SKY-HIGH ONLINE SALES - Double Perspective

11.00 Drive E-Commerce Success & Dominate Sales Online By Exploiting Cutting-Edge Digital & Tech

  • In a fast-moving, competitive online environment, discover how to react quickly, interact with consumers and increase brand visibility and product promotion online
  • As the retail market shifts and e-commerce reaches new levels, adapt your strategies to ensure you are at the forefront of digital innovation
  • Uncover exceptional online engagement and sales strategies which secure maximum brand exposure
  • Explore game-changing tech advances in AI and VR to drive business online and see your sales sky-rocket

11.00 Perspective One

Adam Wright, Head of Digital – Northern Europe, Beiersdorf


11.20 Perspective Two 

Alex Grogan, Co-Founder & CEO, ManCave Ltd


11.40 Attract Attention, Exceed Consumer Expectations & Boost Brand Image With Inspiring, Sustainable, Cost-Effective Products & Packaging

  • From materials used to colour selection, uncover the latest design innovations driving forward changes in sustainable beauty packaging today
  • Surpass competition with market-leading packaging! How can brands create environmentally-friendly packaging whilst maintaining a premium design?
  • Refill schemes, minimal waste and products designed to be easily dispensed… stay ahead of the game by exploring the latest trends in packaging to fulfil consumers’ ever-growing sustainable desires
  • How can you create inspiring, sustainable products with eco-friendly packaging within budget?

Jayn Sterland, Managing Director, Weleda UK


12.00 Showcase Your Brand On Social! Captivate Consumers, Guarantee Engagement & Prove Social ROI With Impactful & Streamlined Social Media & Influencer Strategies

  • TikTok, Instagram, Clubhouse… deep dive into the hottest platforms to invest your time and money in right now for sky-high engagement and interaction
  • Explore how beauty brands can maximise the latest technology, channels, platforms and features to stay at the forefront of your consumers’ minds
  • How can you establish an authentic voice on social which really resonates with consumers today?
  • Establish real-world KPIs which prove social ROI and take your beauty brand to the next level by converting likes into sales
  • What is the future of social in beauty? Trend forecasting for 2021 and beyond

Kelsey Page, Global Social Media Director, L’Oréal Luxe


Flora Coluccia, Head of Communication & Influencer Marketing, Lancôme


Tamar Koifman, Global Communications & Influencer Marketing Director, Wella


Nora Zukauskaite, Global Head of Marketing, Ciaté London; Skin Proud & Lottie London


Christa de Wal, Head of Marketing, Holland & Barrett Benelux


12.30 Strategies To Win On Clubhouse

Discuss strategies and get fresh insights on how to maximise Clubhouse for your brand. To get started now, you might want to follow the moderator of this room on Clubhouse: @SebastianKraft

Sebastian Kraft, General Manager & Founder, NORDIC NAVAL


12.50 Lunch & Informal Networking For Speakers, Delegates & Partners

13.50 Afternoon Chair’s Opening Remarks


14.00 Your Questions Answered! Guarantee Your Beauty Products Stand Out In-Store & Online With First-Hand, Unmissable Insights From The Top Retailers Today

  • The shifting powers and new reality of beauty powerhouses: what is the vision for the future, and how will retail models change?
  • 2020 saw a dramatic shift in the retail market, so what is it retailers are looking for today, and what do you need to do to create an unstoppable retail strategy which ensures profit in a competitive and challenging market?
  • How are retailers responding to the latest trends, and what do they want from the products on their shelves or sites?
  • The global pandemic has radically impacted retailer and customer shopping habits… explore the latest retailer perspectives on consumer habits, product innovations and marketing strategies to boost sales
  • From online to in-store: how do online retailers differentiate in strategy and buying from in-store retailer giants?

Aaron Chatterley, Founder, Feelunique


Rebecca Overton, Beauty Buyer, Marks and Spencer


Stacia Prince, International Buying Director, Cult Beauty


Hannah Taylor, Senior Buyer, Next


Rebecca Wicks, Buying Manager, Beauty, Sainsbury’s


Joel Palix, Non-Executive Director, GOODIEBOX


14.30 Bonus Session Reserved For Exclusive Conference Partner

Kristi Vannatter, AVP of Business Development, Perfect Corp.


14.45 Examine The Next Must-Have Ingredients & Successfully Substantiate Claims To Suit Increasingly Ingredient-Savvy Consumers For Trusted Products & Ultimate Conversions

  • Succinic Acid, CBD, Cica, Retinol… what are the next must-have ingredients that you should be looking into now?
  • It’s what’s inside that counts… as purchasing decisions are becoming ever more dependent on ingredients, ensure you are substantiating claims and communicating effectively to drive sales
  • Incorporate your product ingredients into your marketing strategies to promote benefits, satisfy the educated consumer and influence consumers’ buying habits

Fraser Fergie, Head of Product Innovation, This Works


15.05 Join Dr. Murad as he examines how the Covid-19 pandemic has exacerbated cultural stress (the 24-hour stress of modern living).

Dr. Howard Murad M.D.. FAAD, Founder, Murad, LLC


15.25 Bonus Session; Reserved For Exclusive Conference Partner

15.40 Afternoon Refreshment Break With Informal Networking


16.10 Natural, The New Norm? Fulfil Consumer Demands & Create Products Which Deliver On Ingredients, Functionality & Claims To Win Consumer Trust & Boost Loyalty

  • Natural, vegan, green, clinical, clean beauty… monetise the hottest trends in your packaging, ingredients and marketing strategies for 2022 and beyond
  • With the ever-increasing shift in consumer consciousness, how can brands use ‘natural’ to build brand positioning?
  • Establish an authentic voice as an ethical natural beauty brand by successfully communicating your green and cruelty-free presence to consumers
  • Determine how your brand can best fit into the eco-friendly narrative by producing natural, organic and safe beauty products

Elise Courson, Marketing Manager, Le Petit Marseillais, Johnson & Johnson


16.30 Translate Consumer Insights, Market Trends & Innovations Into Pioneering Beauty Products Which Captivate Consumers

  • Deliver impressive ROI and make your mark with ground-breaking products and game-changing R&D by identifying new product development opportunities
  • Determine where beauty innovation is heading next by examining the latest trends, technologies, ingredients and regulations
  • Overcome the technical barriers of delivering diverse products whilst remaining natural, responsible and cruelty-free
  • Drive innovation forward by exploring opportunities to provide a more inclusive range of products which cater to diverse beauty

Dr. Natasha Williams O'Hanlon, Director Scientific Branding & Sustainability, Oriflame


16.50 Breakthrough Skincare Technology Post-COVID!

Hear the latest insights on Avon’s new breakthrough proprietary technology in skincare called PROTINOL.

Anna Chokina, Vice President Global Make-Up, Avon


17.10 Afternoon Chair’s Closing Remarks & Official Close Of Conference