Europe's Flagship Beauty Trends & Innovations Conference Takes Place This Wednesday 27th January! Please Make Sure You Test Your Tech Before The Conference Starts!
Any Tech Teething Issues? Quick Tech Fixes Before We Start!?
Don’t miss a thing! Please take a moment to download the mobile phone app BEFORE the event starts in case you do have tech issues with your main device so you can still participate whilst we resolve any potential issues. (“GIC Events” for Apple and “GIC Events All In The Loop” for Android – a few minutes max). It is quicker to contact us directly, than post on the discussion board if you are having problems! Please call us on +44 (0) 203 479 2299 or email support@allintheloop.com. Remember Chrome and home devices and networks work best.
Boost Sales & Inspire Customers With High-Impact Product & Marketing Strategies On All Channels: Monetise The Hottest Beauty Trends For Unstoppable Campaigns & Irresistible Innovations
Business-Critical Updates On Shifting Consumer, Shopper, Retailing, Sustainability, Ingredient, Natural & Packaging Trends - Inspirational & Profitable Social, Influencer & Digital Strategies. 98% Average Satisfaction Rate At 2019 Conference! Follow Us @BeautyConf
- Inspire & Innovate With The Latest, Hottest Beauty Trends & Innovations! Dominate with on-trend products and on-point campaigns
- Monetise Shifting Customer Insights & Shopper Behaviours: Invaluable insights into a changed world for impactful, consumer-driven products and brand strategies
- Unstoppable Social Media & Authentic Influencer Strategies: Guarantee engagement and ROI with cut-through content and high-impact collaboration
- Business-Critical Retailing Insights: Stand out instore and online with hard-hitting retailing strategies which ensure profit in today’s new normal
- Inspiring Natural Products: Capitalise on the natural trend by finding your niche in the crowded green and clean market
- Sales-Boosting, Next-Level Digital & Tech: Showcase your beauty products online with impactful, cutting-edge tech, AI and digital innovations
- Sustainability & Packaging Innovations: Scrutinise your products’ end-to-end green credentials to meet consumer and industry’s evolving demands
- Measure Digital ROI, Prove Impact: Demonstrate real commercial success with advanced tools and metrics to secure investment
- Lucrative, On-Trend R&D: Ground-breaking product development, impressive ROI
PLUS! What's New At The 8th Annual Beauty Trends & Innovations Conference?
- Brand New Speaker Line-Up Featuring Industry-Leading Beauty Brands & Retailers Including Unilever, Boots, The Body Shop, Coty, Sephora & Many More!
- 8th Annual Event - Back Year After Year Due To Popular Demand!
- Interactive Networking Opportunities: Panel Discussions, Q&As & Informal Peer-To-Peer Breakout Discussions: A) Gen Z B) Start Ups C) Covid19 D) International Trends
- One Inspiring Day: Focusing On The Hottest Topics Beauty Marketing Professionals Told Us They Wanted To Hear About Over Extensive Telephone Research
41 In-House Beauty Marketing Innovators Tackle Your Toughest Challenges In 1 Day: Hot Trends & Innovations • Shifting Customer Insights & Shopper Behaviours • Winning Social Media & Influencer Strategies • Next-Level Digital & Tech • Front-Line Retailing Insights • Sustainability & Packaging Innovations • Profitable R&D • Inspiring Natural Beauty • Must-Have Ingredients • Going Beyond The Label

PLUS! Don't Miss The Separately-Bookable, Post-Conference Social Media In Beauty Day
Showcase Your Beauty Brand & Dominate On Social With Attention-Grabbing Social Media Strategies & High-Impact Collaboration For Maximum Engagement & Sky-High Sales: From Instagram To TikTok, Stand Out & Demonstrate Impressive Social Media ROI With High-Impact & Commercially-Successful Strategies Proved To Drive Engagement & Skyrocket Sales
A One-Day, Separately-Bookable, Post-Conference Social Media In Beauty Day, 28th January 2021, Via Live Stream
Get Involved In The Beauty Trends & Innovations Conference!
Can You Help Beauty Brands & Retailers Drive Sales & Win Customers? For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@beautytrendsconference.com
Here's what previous sponsors of our beauty conferences have to say:
‘You know it has been a day well spent when you run out of handouts!'

‘Global contacts and senior decision makers.’

‘Solid set of attendees; good ratio clients to vendors.’

How Does The Virtual Beauty Trends & Innovations Conference And The Virtual Social Media Conference Work?
All you need is good internet access and a password which we will provide. We also have a dedicated conference app for easy viewing! Presentations and panels are live, and you can type in questions or comments to our Q&A section, live polling or social feed. If you would like to participate in any breakout discussions, it’s just a normal zoom call. You can also direct message or request a meeting with any of the other attendees on the online platform. Sessions will be recorded and will be available as on-demand content for a short while after the event.

Inspiring Speakers - Listen to market-leading, brand-side speakers as they share their hard-won insights and experiences with hot topic presentations and panels

Connect & Network - Networking is easy with the use of our discussion board, direct messaging facility, meeting request buttons, live polling and social media feed. Have your say and meet the other attendees

Live Chat - Pose your own questions and comment via the live chat function and interact with other delegates and speakers in real time

Virtual Roundtables & Peer Discussions - There will be breakout discussions during the day to discuss specific areas of interest with like-minded attendees to tailor your experience

Virtual Exhibition - Explore the 'virtual exhibition stands' and speak directly to our carefully-chosen exhibitors to help you tackle your business challenges directly

Virtual Face-To-Face Meetings - Start a conversation with fellow delegates or exhibitors and discuss your individual needs and challenges one-to-one.
Go Virtual - It’s Easy! All you need is good internet access and a password which we will provide. No need to download any specific software or apps. Presentations and panels are live, and you can type in questions or comments to our Q&A section, live polling or social feed. If you would like to participate in any breakout discussions, it’s just a normal zoom call. You can also direct message or request a meeting with any of the other attendees on the online platform. Sessions will be recorded and will be available as on-demand content for a short while after the event.
You'll be in safe hands. Here's what previous attendees of our beauty conferences have to say:
‘A truly inspiring day with an abundance of information and insight from an array of people and backgrounds.’

‘A great broad insight into some key players in the beauty industry!’

‘Excellent topics, content, speakers and inspiration.’

‘Great opportunity to network and hear from a variety of clients to inspire our roles and brands.’

‘Fabulously organised providing the right mix of networking and trend-led learning.’

‘Every single presentation was eye opening and interesting.’

Boost Sales & Inspire Customers With High-Impact Product & Marketing Strategies On All Channels: Monetise The Hottest Beauty Trends For Unstoppable Campaigns & Irresistible Innovations
Business-Critical Updates On Shifting Consumer, Shopper, Retailing, Sustainability, Ingredient, Natural & Packaging Trends - Inspirational & Profitable Social, Influencer & Digital Strategies
08.30 Log In & Explore The Virtual Platform
08.50 GIC Welcome
08.40 Conference Chairs’ Opening Remarks
Georgina Boyd, Head of Marketing, United Kingdom & Ireland, Schwarzkopf Professional
Anna Chokina, Vice President Global Make-Up, Avon
Hot Trends & Innovations (1) | Panel Discussion & Q&A
09.10 Inspire & Innovate With On-Trend Beauty Products & On Point Brand Strategies By Capitalising On The Latest Consumer Insights & Trends
- Take the industry by storm by capitalising on the hottest macro trends for 2021 and beyond for show-stopping campaigns and consumer-driven marketing strategies
- In an ever-saturated market, how can beauty brands ensure they stay ahead of the game to provide inspiration and empowerment with irresistibly on-trend products?
- Truly get to grips with the buying habits of your consumer demographic to ensure your brand caters to their ever-changing needs and desires and win long-term brand loyalty
- CBD, sexual wellness, SPF… what trends will shape the beauty landscape next and how can you ensure you stay ahead of the curve?
Manuel Rios Krauss, Senior Brand Director – Hair Care, Unilever Global
Karen Cullen, Head of Marketing, Yardley of London
Niki Schilling, Director Innovation & Sustainability, Rituals Cosmetics
Alec Rickard, Marketing Manager, Johnson & Johnson
Sally Penford, Director of Education, Dermalogica UK & Ireland
Emma Heathcote-James, Owner/Founder, Little Soap Company
Customer Insights & Shopper Behaviours
09.40 Monetise The Latest Shifts In Customer Behaviours With Practical, Actionable Insights Which Drive Brand Engagement & Skyrocket Sales
- Tap into the consumer behind the behaviours and uncover their true desires and buying motivators for tailored and trusted products and successful, consumer-driven content
- From bricks and mortar to e-commerce to social media sales: how are consumers buying today and where are they buying from?
- Cater effectively to your consumers’ needs by profiling and segmenting customer data for targeted marketing strategies to shape a fluid and seamless customer experience
- From shelf-engagement to pop-ups… bring the shopper experience to life by incentivising consumers to visit stores and see your products fly off of the shelves
- Outshine competition with fresh insights on how to stay on top of shifting consumer shopping trends and spending habits to stay at the forefront of your consumers’ minds
Sarah Martin, E-commerce & Luxury Retail Channel Controller, Kao Salon Division
Top Trends for Men's Personal Care in 2021
10.00 There’s a huge opportunity for the male grooming industry in 2021. Why? For two reasons:
- There’s been a boom in personal care and hygiene, catalysed by COVID-19
- The changing definitions of masculinity enable brands to market to men in radically new ways
Together, these factors combined have opened up 5 very interesting trends for men’s personal care in 2021. To find out what they are, join us for a dynamic 15 minute animation: narrated by Strategic Insights Lead Steph Money; backed by insights from Streetbees’ Human Intelligence Platform.
You’ll leave the discussion ready to:
• Identify how the pandemic has changed the men’s personal care economy for good
• Navigate what personal care means to men today, in terms of health and hygiene
• Differentiate the demands within various global demographics
Steph Money, Strategic Insights Lead, Streetbees
Social Media & Influencer Strategies | Panel Discussion & Q&A
10.15 The Unstoppable Power Of Social: Determine Winning Social Media Strategies & The Value Of Influencer Marketing To Guarantee Brand Engagement & Prove Social ROI
- Establish a truly authentic voice on social and execute successful social strategies to ensure an engaged consumer base
- With Instagram and TikTok leading the way, stay at the top of the feed (and the game) with content that cuts through with consumers and encourages following, engagement and purchase
- Influencers: are they really worth the time and investment? Establish real-world KPIs which demonstrate successful influencer marketing campaigns and prove ROI
- Capitalise on social! Take the next step from browsing interaction and engagement to incentivise sales across channels
Isabella Rogers, Marketing Director for bareMinerals & BUXOM, The Shiseido Group
Hollie Heffernan, Brand & Community Consultant, Naturisimo
Jacqui Ripley, Director of Brand Communications, Tangle Teezer ltd
Adam Wright, Head of Digital – Northern Europe, Beiersdorf
10.50 Morning Break With Informal Networking
Sebastian Kraft, General Manager & Founder, NORDIC NAVAL
Karen King, General Manager UK/Europe, Bondi Sands
Esko I Brand Solutions Case Study
11.20 Create Impactful Marketing Campaigns to Stay Irresistibly On-Trend in 2021
- Digitize your process to manage your brand assets, supply content to a broad audience, and automate omnichannel distribution
- From brick-and-mortar to e-commerce, you can efficiently find, create, and share your brand assets and streamline your end to end process
- Bring your digital assets and packaging teams together under one simple and secure digital hub that integrates workflows and enables speed to market without neglecting quality
- Maximize brand adoption and gain consumer insights with hyper-realistic 3D designs of your packaged beauty products
Steve Russell, Account Executive EMEA, Esko I Brand Solutions
The Future Of R&D | Case Study
11.35 Getting R&D Ready For 2025 & Beyond: The Future We Shape!
- Future-proofing in uncertain times: in the current VUCA, post-pandemic world, adapt your strategies to ensure meaningful innovation and impressive ROI
- From concept to launch! Captivate customers with game-changing R&D by creating innovative and inspiring products that fulfil consumer demands
Marita Alegre, European R&D Director, Church & Dwight Co.Inc.
From Lab To Home: Using Technology To Deliver A Truly Omni-Channel Skincare Experience
12.00 From Lab To Home: Using Technology To Deliver A Truly Omni-Channel Skincare Experience
Global beauty is an extremely crowded marketplace, where consumers are confused on how to choose and how to use the best products to address their personal skin concerns and deliver their desired results.
Pre-digital this problem was solved by brands providing trained expertise at the physical point of consumer connection in store, spa, salon or dermatologists’ office. The recent global pandemic has brought about changes in consumer behaviour and a new openness to adopt technologies that support their health and wellbeing at home.
If you are looking to gain stand-out from the competition, then join us to discover:
- how you can seamlessly blend technologies into the day-to-day lives of your consumers daily skincare regimen’s Beauty Trends & Innovations Conference
– 27th January 2021 - how to extend your brand expertise and experience into consumer’s hands at home using technology
- how to differentiate your brand offering using connected and automated formulation dispensing solutions.
Wilma McDaniel, Commercial Director, Cutitronics
14.55 From Lab To Home: Using Technology To Deliver A Truly Omni-Channel Skincare Experience
Wilma McDaniel, Commercial Director, Cutitronics
Retailing Insights (1) | Panel Discussion & Q&A
13.50 What Do Retailers Really Want? First-Hand, Invaluable Insights & Innovative Strategies To Ensure Your Beauty Products Stand Out In-Store & Online
- Excel with the latest retailer perspectives on consumer, product and marketing trends in the beauty industry today for undisputed, exceptional engagement
- What do retailers really want from the beauty products on their shelves and how are new, innovative brands cutting through and catching attention?
- From online to in-store: how do online retailers differentiate in strategy and buying from in-store retailer giants?
- Discuss exceptional online engagement and sales strategies to create an unstoppable, multi-channel retail strategy which ensures profit in a competitive and challenging market
Rebecca Wicks, Head of Buying - Beauty, Sainsbury’s
Rebecca Overton, Beauty Buyer, Marks & Spencer
Beth Dolecki, Senior Beauty L&D Manager, Boots UK
12.50 Lunch Break For Delegates, Partners & Speakers
Peer-To-Peer Discussions
12.50 Informal Peer-To-Peer Discussions
A) GEN Z
Nora Zukauskaite, Global Head of Marketing, Ciate London; Skin Proud & Lottie London
B) START-UPS
Sebastian Kraft, General Manager & Founder, NORDIC NAVAL
Retailing Insights (2) | Panel Discussion & Q&A
13.50 What Do Retailers Really Want? First-Hand, Invaluable Insights & Innovative Strategies To Ensure Your Beauty Products Stand Out In-Store & Online
- Excel with the latest retailer perspectives on consumer, product and marketing trends in the beauty industry today for undisputed, exceptional engagement
- What do retailers really want from the beauty products on their shelves and how are new, innovative brands cutting through and catching attention?
- From online to in-store: how do online retailers differentiate in strategy and buying from in-store retailer giants?
- Discuss exceptional online engagement and sales strategies to create an unstoppable, multi-channel retail strategy which ensures profit in a competitive and challenging market
Rebecca Overton, Beauty Buyer, Marks & Spencer
Alexandra Scolding, Head of Buying, ASOS.com
Claire Hennah, VP- Global eCommerce, Unilever
Beth Dolecki, Senior Beauty L&D Manager, Boots UK
Sustainability & Packaging Innovations
14.20 The Question On Everyone’s Lips: How Do You Create A Cost-Effective, Sustainable Product With Innovative, Attractive Packaging Which Appeals To Consumers & Maximises Sales?
- With the beauty industry under increased scrutiny how can the industry work together to satisfy consumer needs for sustainable, recyclable, biodegradable packaging within budget?
- The green consumer of today: how can brands make it easier for consumers to be sustainable?
- Stay ahead of the curve! What are the latest innovations in packaging design which allow you to create environmentally
friendly packaging whilst maintaining a premium packaging design? - How do you successfully communicate the merits of your sustainable product, reduction in plastic and carbon footprint to consumers to boost your brand image and drive sales?
Corrine Fugier-Garrel, Packaging Concept Director, L’Occitane En Provence
David Bayard, Technical & Sustainable Packaging Development Director, L'Occitane En Provence
Hot Trends & Innovations (2) | Panel Discussion & Q&A
14.40 Inspire & Innovate With On-Trend Beauty Products & On Point Brand Strategies By Capitalising On The Latest Consumer Insights & Trends
- Take the industry by storm by capitalising on the hottest macro trends for 2021 and beyond for show-stopping campaigns and consumer-driven marketing strategies
- In an ever-saturated market, how can beauty brands ensure they stay ahead of the game to provide inspiration and empowerment with irresistibly on-trend products?
- Truly get to grips with the buying habits of your consumer demographic to ensure your brand caters to their ever-changing needs and desires and win long-term brand loyalty
- CBD, sexual wellness, SPF… what trends will shape the beauty landscape next and how can you ensure you stay ahead of the curve?
Karen Cullen, Head of Marketing, Yardley of London
Julia Misk Redmond, Head of Trade Marketing, Coty
Aurelie Gmuender, Marketing Director, Dermalogica UK
Emily Ferguson, E-Commerce Director, Marie Claire & The Marie Claire Edit
Daniel Campbell, Senior Cosmetic Scientist – Product Design, Lush
Inspiring Natural Beauty
15.05 Distinguish Your Brand In The Ever-Crowded Natural & Eco-Conscious Market To Stay On-Trend & Boost Sales
- Natural, vegan, green, clean beauty… monetise these seemingly long-term trends in your packaging, ingredient selection and marketing strategies for 2021 and beyond
- The consumer trend that is here to stay? As natural beauty is considered the ‘norm’ ensure your beauty brands are equipped to stay on-trend to exceed consumers’ rising expectations
- The art of organic communication: uncover how to authentically communicate your green and sustainable brand presence to consumers
- Create inspiring, pioneering products with ingredients which satisfy consumer demands whilst remaining natural, responsible and cruelty free
Susan Curtis, Senior Brand Ambassador, Neal’s Yard Remedies
15.25 Afternoon Break With Informal Networking
Accelerate Your Product Development Cycle Through Quality Insights
15.55 A key challenge we hear from health & beauty suppliers today is a need to accelerate new product development cycles. One way companies are achieving this is by embedding proven technology to automate key parts of the innovation cycle. Discover how health & beauty brand owners are using the Toluna Start platform to improve their chances of developing winning products.
Within this presentation we will be touching on the below:
- How companies are embedding automation to drive successful NPD testing
- Accelerating the NPD cycle & maintaining quality standards
- Short term product tweaks vs. longer-term success
Lucia Juliano, Head of Research, Consumer Products, Toluna & Harris Interactive
Going Beyond The Label
16.10 Satisfy Socially-Conscious Consumers’ Increasing Demands For Transparency From Ingredients, Climate Change Policies To Your Stance On Social Fairness & Diversity
- What do socially-conscious consumers want from beauty brands?
- Discover why sustainability is the key measure to your overall business success
- Single certification is not enough to engage with your consumers... future proof your business and brand with multi-attribute certification for ultimate transparency
- Uncover what socially-conscious consumers really want from beauty brands to make your business more profitable, scalable and successful
Jo Chidley, Founder, Beauty Kitchen
Measurement & Metrics
16.30 Measure The Impact Of Social With Advanced Tools & Metrics Which Demonstrate Value & Prove Long-Lasting ROI For Stakeholder Buy-In
Joe Comiskey, Head of eCommerce for Europe, Beiersdorf
16.50 Chair’s Closing Remarks
Georgina Boyd, Head of Marketing, United Kingdom & Ireland, Schwarzkopf Professional
17.00 Official Close Of Main Day Conference
PLUS! Don't Miss The Separately-Bookable, Post-Conference Social Media In Beauty Day, 28th January 2021
Showcase Your Beauty Brand & Dominate On Social With Attention-Grabbing Social Media Strategies & High-Impact Collaboration For Maximum Engagement & Sky-High Sales: From Instagram To TikTok, Stand Out & Demonstrate Impressive Social Media ROI With High-Impact & Commercially-Successful Strategies Proved To Drive Engagement & Skyrocket Sales
A One-Day, Separately-Bookable, Virtual Social Media In Beauty Day, 28th January 2021, Online.
09.20 Log In & Explore The Virtual Platform
09.30 GIC Welcome
09.40 Chair’s Opening Remarks
Sebastian Kraft, General Manager & Founder, NORDIC NAVAL
Consumer Engagement
09.50 Win Exceptional Engagement, Boost Brand Loyalty & Increase Conversions With Insight-Led, Competitive Social Media Strategies
Jenna Wilson, CRM & Data Business Transformation Manager, L'Oréal (Professional Products Division)
Lauren Smith, Head of Social Editorial Strategy, Hearst
Attention-Grabbing Content
10.15 Eye-Catching, Inspirational & On-Trend Content Strategies Set To Drive Exceptional Brand Engagement & Skyrocket Sales
Isabella Rogers, Marketing Director for bareMinerals & BUXOM, The Shiseido Group
Case Study - TRIBE Group
10.40 Supercharging Social Commerce With Your Own Customers
- Turn your most influential customers into your creative, marketing, and sales departments
- Learn about new features that have landed at Instagram
- Sourcing branded content at scale & speed using your own customers
- Insight and examples of how you can combine the power of authentic word of mouth marketing with sophisticated ad targeting capabilities to reach your target audience
- The explosion of social commerce & immense value it creates for brands
- 2021 watchouts!
Rebecca Rankin, Client Partner, TRIBE Group
11.00 Morning Break With Informal Networking
Traackr Case Study
11.30 The Measurement Playbook: How To Measure ROI & Invest In The Highest Performing Influencer Strategies
- Unpack the most common mistakes and challenges marketers face measuring the impact of influencer marketing
- Uncover the three categories of influencer marketing metrics and how to apply each one to maximise your impact
- Understand how to deliver stronger results by using the right metrics to make decisions at the campaign, programme and brand levels
Gayathri Nagarajan, Account Director, Traackr
Strategic Influencer Strategies
11.50 Demonstrate Real ROI & Prove Value With Best-Fit & Authentic Influencer Marketing Strategies Which Showcase Your Brand & Excite Consumers
Flora Coluccia, Head of Communication & Influencer Marketing, LANCOME
Winning Social Media Panel
12.15 Coraline Millena, Digital Marketing, Social, Content, CRM & Insights Manager, La Mer & Darphin UK, The Estée Lauder Companies Inc.
Kelsey Page, Global Social Media Director, L’Oréal Luxe
Fabiola Bobbio, Global Influencer Marketing Manager, Coty
Ana Grimaldos, Europe Content Marketing Manager, Birchbox
Nicolina Simoes, Social Media & Global Community Manager, HairFlair
Winning Social Strategies
12.50 Capture Attention & Excel On Social With High-Impact & Commercially-Successful Social Media Strategies Proved To Elevate
Engagement & Drive Sales
Ciara Lynch, Communications Manager, Kao
13.15 Lunch Break For Delegates, Partners & Speakers
Excel On Instagram
14.15 Showcase Your Beauty Brand On Instagram & Ensure You Stay At The Top Of The Feed With Strategies That Capture Attention & Elevate Engagement
Hollie Heffernan, Brand & Community Consultant, Naturisimo
15.00 Refreshment Break With Informal Networking
Strategic Influencer Strategies
14.35 Demonstrate Real ROI & Prove Value With Best-Fit & Authentic Influencer Marketing Strategies Which Showcase Your Brand & Excite Consumers
Alice Farella Monti, Influencer & Digital Marketing Manager, Wella Italy
TikTok
15.00 The Ultimate Tool For Engagement! Excel On The Hottest New Social Platform With Strategies Which Showcase Your Brand &
Deliver Industry-Leading Engagement
Charlie Ward, Global Content Editor, Revolution Beauty
15.20 Afternoon Break With Informal Networking
Multi-Channel Communications
15.50 Guarantee Engagement, Reach & Stay Relevant To Modern, Socially-Conscious Consumers By Responding To Sustainability, Transparency, Storytelling & Personalisation Trends
Karen Cullen, Head of Marketing, Yardley of London
Case Study - Tribe Dynamics
16.15 Make A Lasting Impact With Data-Driven Influencer Marketing
Conor Begley, Co-Founder and President, Tribe Dynamics
Diversity In Beauty
16.30 Diversity In Beauty
Jasmin Thomas, Founder, OHANA
16.50 Chair’s Closing Remarks & Official Close Of Social Media In Beauty Day
Sebastian Kraft, General Manager & Founder, NORDIC NAVAL
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