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We Look Forward To Welcoming You To One Great George Street (Also Known As The Institute Of Civil Engineers) On Wednesday & Hallam Conference Centre On Thursday

  • The Beauty Trends & Innovations Conference (Wednesday) will take place at One Great George Street (Institute of Civil Engineers), Westminster, London, SW1P 3AA
  • The Social Media In Beauty Day (Thursday) will take place at Hallam Conference Centre, London, W1W 6JJ

Back For Its 6th Year... 43 Iconic Beauty Brands & Retailers Reveal How They're Monetising The Hottest Beauty Trends For Show-Stopping Campaigns & Profitable Innovations:

  1. The Hottest Trends & Innovations Taking The Industry By Storm! Take advantage of current and emerging insights for inspirational campaigns and pioneering product innovations
  2. Dominate With Next-Level Digital: Best-in-class online content, tech, engagement and ecommerce strategies
  3. Customer Insights, Shopper Behaviours & Retailer Perspectives: Invaluable insights into customer shopping habits, shifting attitudes and unmissable advice from some of the UK’s biggest retailers
  4. Game-Changing Ingredient, Natural, Vegan & Emerging Trends: Hot and not so hot ingredients for 2018 and which trends are here to stay for long-term financial gains
  5. Unstoppable Social Media & Influencer Strategies: Drive brand-engagement and ROI with cut-through content, video and best-fit influencer campaigns
  6. Profit From Demand-Led, Lucrative R&D: Identify and capitalise on NPD opportunities and market gaps for outstanding product design and launch execution
  7. Sustainable, Attention-Grabbing Packaging! Profit from and satisfy consumer demand with environmentally-friendly, appealing packaging
  8. International Inspiration: Tap into international trends and opportunities from Europe, Asia and the US
  9. Captivating Content For Sky-High Brand-Loyalty & Conversion: Resonate with your target audience, spark a buzz and boost sales

Why Attend The 2018 Edition Of The Beauty Trends & Innovations Conference?

  • Our Biggest Speaker Line-up To Date - 43 Luminaries From The Beauty Industry Take To The Stage Including: Beauty Brands, Retailers, Online Retailers, Press & Media & Much More
  • Your Hottest Beauty Trends & Innovations On The Agenda: Organic, Vegan, Green, Cruelty-Free, Male, Gender Neutral & More
  • More Retailers Speaking Than Ever Before! Hear From 14 Retailers Including John Lewis, Space.NK, Fenwick, Debenhams, Waitrose, QVC, The Body Shop, Holland & Barrett, LUSH, Glossybox, Boohoo.com, Birchbox, Beauty Bay & More
  • NEW Speakers From: LUSH UK, Space.NK, Henkel, Boohoo.com, Shiseido and more
  • 4 Innovative Panel Discussions: Trends & Innovations Forecasting; Social Media & Influencer Strategies; Retailer Insights & Profitable R&D
  • 5 Lunchtime Networking Discussions Focused On: A) Male Engagement & Gender Neutrality B) Digital Strategies C) Optimising Beauty Sales D) Vegan E) Instagram
  • 2 Conference Chairs: Molton Brown & Holland & Barrett Chair This Impressive Day
  • Afternoon Drinks Reception: Now is the time to relax, grab a glass of wine and network with your peers in our all-new luxury venue, One Great George Street
  • 6 Years Leading The Market, Here's What Previous Delegates Have To Say
  • ‘Excellent topics, content, speakers and inspiration.’ Procter & Gamble
  • ‘Fabulously organised conference providing the right mix of networking and trend-led learning.’ Yardley
  • ‘The brains of the industry under one roof.’ Daniel Sandler

PLUS! After A Little More On Social Media? Don’t Miss Our Separately-Bookable, Post-Conference Social Media In Beauty Day, 27th September, London:

Create Stand-Out Beauty Social Media Content & Campaigns For Impressive Results, Engagement & Impact: Exploit Instagram, Revamp Facebook, Maximise Social ROI, Inspire With Influencers & Engage With Compelling Content, Exciting Video & Tech Quick Wins To Drive Brand Engagement & Social Media Sales

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Trends & Innovations Forecasting • Customer Insights & Shopper Behaviours • Next-Level Digital • Stand-Out Social Media & Influencer Strategies • Captivating Content • Profitable R&D • Retailer Perspectives • Game-Changing Ingredients • International Trends • Sustainable, Attention-Grabbing Packaging • Natural & Vegan Spotlight

Can you help beauty brands and retailers drive sales and win customers? For more information on how to get involved, please call +44(0)20 3479 2299 or email partner@beautytrendsconference.com

Book your exhibition stand and two delegate passes for only £2,799 +VAT. Book your stand here. Please note that we have a limited amount of exhibition space available and stands will be issued on a first-come, first-served basis.

THE BEAUTY TRENDS & INNOVATIONS CONFERENCE PROGRAMME

08.30 Registration, Morning Coffee & Objective Setting

09.00 GIC Welcome & Interactive Voting Introduction
Sebastian Kraft, Global Digital Business Development & Digital Transformation Director, Molton Brown (KAO)

CAPTIVATING CONTENT

09.15 Drive Brand-Engagement & ROI With Unstoppable Social Strategies, Live Video, Instagram Stories & Best-Fit, Authentic Influencer Campaigns
Isabella Rogers, Head of Corporate Communications & Media, Shiseido Group EMEA

CUSTOMER INSIGHTS & SHOPPER BEHAVIOURS

09.35 Exploit Invaluable Consumer Insights & Uncover The Secrets Of Customer Buying Habits Today & Shifting Consumer Attitudes
Aveen Redjep, Former Global Luxury Fragrance Innovation Insights Manager, Shiseido Group EMEA

CASE STUDY

09.55 Blend The Trends For Growth
Kevin Cureton, Chief Commercial Officer, Solésence

10.15 Refreshment Break With Informal Networking
Grab a coffee and visit The Vital Touch masseuse ladies, offering a choice of Chair massage, Japanese acupressure massage focusing on the back beck and shoulders OR a nurturing hand massage

SOCIAL MEDIA & INFLUENCER STRATEGIES - PANEL

10.45 Drive Brand-Engagement & ROI With Unstoppable Social Strategies, Live Video, Instagram Stories & Best-Fit, Authentic Influencer Campaigns

  • Isabella Rogers, Head of Corporate Communications & Media, Shiseido Group EMEA
  • Tom Stone, Business Leader on Men Expert, L’Oréal
  • Georgina Boyd, Head of Marketing UK & Ireland, Henkel Beauty Care Professional
  • Julianne Clamens, Head of Brand Content & Social Media, Birchbox France
  • Jane Killingsworth, Head of Brand Communications, Neal's Yard Remedies
  • Sophie Voller, Assistant Digital Manager, Benefit

CUSTOMER GENERATED CONTENT

11.30 Customer Generated Content: How To Turn Your Customers into your Content Creators
Emily Trenouth, Client Partner, TRIBE

TRENDS & INNOVATIONS FORECASTING - PANEL

11.45 Get Ahead Of The Game & Take The Industry By Storm With The Big Trend Predictions For 2018 & Beyond

  • Hannah Roberts, Unilever Prestige Communications Director & Global Head of Trend, Unilever
  • Mastak Pal Kaur, Senior Retail Brand Manager, L'Oréal
  • Rebecca Cohen, Social & Content Manager, The Hut Group

NEXT-LEVEL DIGITAL

12.20 Dominate The Online Space! The Hottest Content & Tech & Winning Digital Advertising Strategies For Ultimate Brand Engagement & Ecommerce Success
Papis Camara, Formerly Managing Director - Multichannel Beauty Expert, Glossybox

INFORMAL PEER-TO-PEER DISCUSSIONS

12.40 Morning Round-Up & Lunchtime Notices

12.45 Lunch & Informal Networking

13.15 Informal Peer-To-Peer Discussions

Male Engagement/Gender Neutrality: Matt Gourdin, Head of Sales, Bulldog Skincare For Men

Premium Decoded in Beauty: Andrew Wardlaw, Director of Insight, MMR Research Worldwide Ltd

AI In Beauty: Nidhima Kohli, CEO, My Beauty Matches

13.45 Afternoon Chair's Opening Remarks
Hilary Leam, Group Director of Trading, Holland & Barrett International Limited

RETAILER INSIGHTS PANEL

13.50 Hear It First-Hand From The Retailers: Excel With Insights On In-Store & Online Product Selection & Stand-Out Marketing Strategies

  • Justine Burgess, Senior Beauty Buyer, John Lewis
  • Margaret Mitchell, Group Buying Director, Space.NK
  • Sarah Sian, Beauty Editor, Debenhams
  • Sophie Maunder, Beauty Buyer, Waitrose
  • Penny Grivea, Managing Director, Rituals Cosmetics
  • Rebecca Wicks, Buying Manager Beauty, Sainsbury's

GAME-CHANGING INGREDIENTS

14.30 From Natural To Superfoods; Explore The Hot & Not-So-Hot Ingredients For 2019 & Which Trends Are Here To Stay For Long- Term Financial Gains?

Margaret Mitchell, Group Buying Director, Space.NK

PROFITABLE R&D PANEL

14.50 Identify New Product Development Opportunities, Capitalise On Gaps In The Market & Fulfil Consumer Demands With Outstanding Product Design & Launch Execution

  • Anne-Laure Fonteneau, Head of Bath & Body Fragrance, The Body Shop
  • Peter Bailey, Global Technical Manager, Unilever
  • Marita Alegre, European R&D Director, Church & Dwight Co. Inc

NATURAL & VEGAN SPOTLIGHT

15.20 From Niche Trends To Mass-Market, How Are Natural & Vegan Trends Changing The Face Of Product Development, Ingredient Selection & Consumer-Focused Marketing...& What’s Tipped To Come Next?

  • Rachel Parsonage, Managing Director, KMI Brands – Noughty
  • Lorna Mitchell, Product & Brand Director, KMI Brands – Noughty

15.45 Drinks Reception With Informal Networking

INTERNATIONAL TRENDS - INSPIRATION

16.15 Explore The Hottest International Trends & Navigate International Regulations To Maximise Reach, Expansion & Product Success
Jodi Francis, Ethical Buyer – Colours, Lush UK & Europe

SUSTAINABLE ATTENTION-GRABBING PACKAGING

16.35 Profit From & Satisfy Consumer Demand With Environmentally-Friendly, Innovative & Appealing Packaging

Matt Gourdin, Head of Sales, Bulldog Skincare For Men

16.55 Chair’s Closing Remarks

17.00 Official Close Of Conference

PLUS! DON'T MISS THE SOCIAL MEDIA IN BEAUTY DAY

Create Stand-Out Beauty Social Media Content & Campaigns For Impressive Results, Engagement & ImpactExploit Instagram, Revamp Facebook, Maximise Social ROI, Inspire With Influencers & Engage With Compelling Content, Exciting Video & Tech Quick Wins To Drive Brand Engagement & Social Media Sales

A One-Day, Separately-Bookable, Post-Conference Social Media In Beauty Day, 27th September 2018, Hallam Conference Centre, Central London

09.00 Registration, Morning Coffee & Objective Setting

09.20 Chair’s Opening Remarks
Tom Bird, Former Chief Customer Officer, Beauty Bay

CONSUMER ENGAGEMENT

09.40 Cultivate Outstanding Consumer Engagement Through Best-In-Class Social Strategies
Niya Noneva, Digital Analytics Manager, Feelunique.com

INFLUENCER MARKETING

10.05 Transform Your Marketing Campaigns With Best-Fit, High-Impact, Authentic Brand Influencers Who Drive ROI & Excite Consumers
Georgina Boyd, Social & Content Manager, Henkel Beauty

CASE STUDY WITH THE HUT GROUP

10.30 Social Media Content
Rebecca Cohen, Social & Content Manager, The Hut Group

10.55 Refreshment Break With Informal Networking & Group Icebreaker: “What are the hot technological advances and tools in beauty social media?”

ENGAGING INFLUENCERS Q&A

11.25 The hottest on-trend brand influencers and the brands really reaping the rewards of influencer marketing discuss savvy strategies, best practice, the authentic voice and ruling the influencer scene – all within budget!

Alex Lehmann, Senior Digital Manager, John Frieda UK

Eleri Jones, Ecommerce & Digital Marketing Manager, The Rodial Group

BEAUTY & BRAINS

11:55 Beauty & Brains: Using Tech & Trends To Win On Instagram

Thomas Rankin, Co-Founder & CEO,Dash Hudson

STAND-OUT CONTENT

12.10 Captivate Consumers & Drive Exceptional Brand Engagement & Conversion Rates Through Compelling Content
Tom Stone, Business Leader on Men Expert, L’Oréal

12.35 Lunch For Delegates, Speakers & Partners

13.05 Informal Peer-To-Peer Discussions
A) Social Media Sales
B) Gen Z vs. Millennials
C) Engaging Men
D) Video
E) Hot Content Strategies

13.35 Conference Reconvenes

INSTAGRAM

13.45 Reach Your Brand’s Full Potential On Instagram & Fully Utilise The Year’s Hottest Platform In Beauty Marketing For Elevated Consumer Engagement & Sales
Sophie Voller, Assistant Digital Manager, Benefit Cosmetics

REVAMPING FACEBOOK

14.15 From Brand Ambassadors To Paid Advertising, From Live To Social Insight, Take Your Facebook Strategies To The Next Level
Lauren Smith, Social Media Manager, Cosmopolitan

14.45 Refreshment Break With Informal Networking

DIVERSITY - DOUBLE PERSPECTIVE

15.20 Cultural Diversity Across The Globe

Orianne Mansuy, International Social Media Specialist, The Body Shop

VIDEO CONTENT

15.50 Video & Digital In Beauty
Alek Lewin, Content Creator, Lush

16.20 Chair’s Closing Remarks & Official Close Of Conference

“Very good opportunity to network with others involved in social media and beauty.” KMI Brands

Please check the website regularly for updates and newly confirmed speakers. Are you interested in getting involved with The Beauty Trends & Innovations Conference – Real Insight, Future Inspiration? For more information, please call +44 (0)20 3479 2299 or email info@beautytrendsconference.com.