Europe's Leading Must Attend, Brand-Led Beauty Conference & Networking Exhibition, Central London, 27th September 2023

11th Annual

Book A Pass For You & Your Team Today & SAVE £150. Europe’s Largest Beauty Gathering Is Back In Person – Reconnect, Re-Inspire & Re-Imagine Your Strategies With Leading Beauty Innovators & Trendsetters.

Win In The Evolving Beauty Landscape By Monetising The Hottest Beauty Trends To Skyrocket Beauty Sales & Captivate Consumers With Trend-Led & Trendsetting Product Innovations & Marketing Strategies

From Sustainable Beauty To The Latest Wellbeing Must-Haves, What Are The Ingredients, Products & Packaging Which Consumers Want & Need? • Power Up Your Beauty Brand Online For Stand-Out Digital, Social & Influencer Marketing & Ecommerce Strategies • Deliver Exciting, Game-Changing Customer, Shopper & Retail Experiences

Europe’s Leading Must-Attend, Brand-Led Beauty Conference & Networking Event, 28th September 2022, Central London, One Great George Street. PLUS! Don’t Miss The Separately-Bookable, Post-Conference Social Media In Beauty Day, 29th September 2022, Central London. Group Discounts Available! Book 4 For 3.

10th Annual Event In London! Book Your Ticket Today & SAVE £150! Limited Places View The Brand New Agenda Here

36 Beauty Visionaries Share Insights To Monetise Hottest Beauty Trends Through Digital, Social & Influencer Marketing, Power Sustainability, Natural & Wellness Trends, Innovate Ingredients & Packaging, & Deliver Authentic & Game-Changing Customer, Shopper & Retail Experiences!

  1. Make Green Beauty A Reality: From pro-planet ingredient selection to energy-efficient formulations and truly eco-friendly packaging, navigate the sustainability maze to deliver beauty products which go beyond greenwashing
  2. Monetise The Latest, Hottest & Most Profitable Beauty Trends: Dig into data on emerging consumer, shopper and retailer trends for pioneering NPD and attention-grabbing marketing
  3. Disruptive Social Media & Influencer Marketing: Dominate on digital with show-stopping content and prove influencer ROI with authentic collaboration
  4. Must-Have Ingredients To Sky-Rocket Sales: Optimise product innovation and success with exciting new materials and ingredients
  5. Unmissable Retailer Insights & Strategies: First-hand insights into what is driving retailer decisions for win-win retailing strategies which guarantee profit
  6. New Health, Holistic & Wellness Trends: Showcase the benefits with educational marketing for products which make consumers feel great on both the outside and inside
  7. Inspiring Natural Beauty: Debunk myths around ‘natural’ for renewed customer confidence and brand loyalty
  8. The Rise Of Beauty Tech: Inspire and engage consumers with trailblazing digital experiences and gadgets
PLUS! Don’t Miss The Separately-Bookable, Post-Conference Social Media In Beauty Day, 29th September 2022
  • 10 Brand NEW Beauty Brands & Retailers, 1 Inspiring Da
  • Stand-Out Social Media Marketing
  • Insights
  • 6 Years Of Inspiration & Innovations
  • Industry-Led Interactivity
  • 100% Satisfaction Rate

The Beauty Trends & Innovations Conference Returns To Central London On 28th September 2022! The Perfect Platform To Showcase Your Brand In Front Of The Hottest Beauty Leaders…

Be The First To See The NEW Agenda Here

The 2022 Beauty Trends & Innovation Conference Is Proudly Sponsored By…

Now Is Your Chance To Get Involved In The 10th Annual Beauty Trends & Innovations Conference! Get Involved Today & Save £1,000!

Can You Help Beauty Brands & Retailers Drive Sales & Win Customers? For more information on how to get involved, please call +44 (0)20 3479 2299 or email [email protected].

Book An Exhibition Stand & 2 Delegate Passes Now For Only £2,999 (SAVE £1,000). Exhibition space is limited and will be issued on a first-come, first-served basis.

‘You know it’s been a day well spent when you run out of handouts!’
MMR Research (Previous Sponsor) ‘Solid set of attendees; good ratio clients to vendors.’
Zappi (Previous Sponsor) View The One-To-One Meetings, Exhibition, Speaking & Partnership Brochure Here

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10 Years Of Unmissable Insights & Innovations. Be The First To See The New Brochure
  • 36 Brand NEW Beauty Brands & Retailers, 1 Inspiring Day
  • 10 Years Of Hottest Beauty Trends, Product Developments & Marketing Innovations
  • 6 Retailers Share Fresh Insights & Strategies For Game-Changing Long-Term Partnerships
  • 4 NEW Interactive Expert-Led Panels:
    – Industry Trends & Innovations
    – Sustainability & Packaging Innovations
    – Social Media & Influencer Marketing
    – Retailer Strategies & Insights
  • New Trending Hot Topics For 2022 Around:
    – Sustainability
    – Natural
    – Health
    – Social Media
    – Customer Trends
  • 100% Satisfaction Rate

You’ll Be In Safe Hands. Here’s What Previous Attendees Have To Say:

‘Resourceful, professional & engaging’

‘Informative and engaging. Fantastic speakers and a great forum for networking with peers and industry experts.’ Superdrug

‘Fabulously organised conference providing the right mix of networking and trend-led learning.’ Yardley

Get The Partnership & Sponsorship Brochure Get The Conference Brochure

36 Beauty Visionaries Offer Powerful, Practical & Inspiring Case Studies In 1 Day! Sustainable NPD ● Industry Trends & Innovations ● Ingredients & Raw Materials ● Health & Wellness ● Customer Insights & Shopper Behaviours ● Social Media & Influencer Marketing ● Marketing & Comms Success ● Winning E-Commerce ● Retailer Insights & Strategies ● Inspiring Natural ● Beauty Tech ● Sustainability & Packaging Innovations

Win In The Evolving Beauty Landscape By Monetising The Hottest Beauty Trends To Skyrocket Beauty Sales & Captivate Consumers With Trend-Led & Trendsetting Product Innovations & Marketing Strategies

Europe’s 10th Annual, Must-Attend, Brand-Led Beauty Conference & Networking Event, 28th September 2022, Central London.

08.30 Registration, Informal Networking & GIC Opening Remarks 

8.50 Morning Co-Chairs’ Opening Remarks 

Jayn Sterland, Managing Director, Weleda UK



Nora Zukauskaite, Global Head of Marketing, Ciate London; Skin Proud & Lottie London


09.00 Reform Brand Image, Compel Customers & Maximise Revenue With Pioneering, Pro-Planet Beauty Products That Truly Reflect Your Brands’ Carbon-Zero Efforts!

  • In the pursuit of sustainability and efficacy: which eco-friendly approaches will power product success and ensure a competitive, sustainable future?
  • Consider greener alternatives in production and ingredient sourcing to optimise innovation for boosted customer interactivity and retention
  • Cost-effective steps to reduce product waste, re-engineer best-selling products and position your brand at the forefront of sustainable beauty

Dominika Minarovic, Co-Founder, BYBI Beauty 



Elsie Rutterford, Co-Founder, BYBI Beauty



09.20 Which Beauty Trends Will Explode In 2022? Monetise Emerging Trends With Profit-Boosting Customer & Brand Strategies For Game-Changing Success

  • Spot the next biggest beauty trends to seize opportunities to create customer-insight-led campaigns and stand-out products which tap into purchasing power and cut-through a crowded and competitive market
  • Anticipate macro trends ahead of the curve for pioneering products and ranges which capture both customers and retailers
  • How are beauty giants responding effectively to the millennial and gen-z push for sustainable beauty?
  • Which cosmetic tools, gadgets and treatments are engaging customers to develop products that inspire and sell?

Julia Misk Redmond, Head of Omnichannel Marketing, Wella Company



Grace Vernon, Global Cultural Insight & Trend Lead, Walgreens Boots Alliance & The No7 Beauty Co



Sophie Bishton, Global Marketing Director, Percy & Reed



Fraser Fergie, Director Of Product Development, This Works 



Rose Abbott, Head of Product & Innovation, MUA Makeup Academy 



Briana Cavallini, VP Brand, Champo


Antonio Ogunsola, Co-Founder, Okiki Skincare


09.50 Stay Ahead Of The Formulation Innovation Curve & Propel NPD Forward With The Latest Emerging, Compliant, Green & Exciting Materials & Ingredients

  • What does the science say? From scientists to regulators, which raw materials and ingredients carry real end-consumer benefits? Translate these magic ingredients into products audiences love and buy time and time again
  • Review and reflect current regulations for responsible, sustainable approaches to ingredient sourcing that are customer and industry approved!
  • Which ingredients in the cosmetics market are motivating purchase decisions for profit-boosting strategies and optimum sales?
  • Expert insights around increasing comms with customers about ingredients and materials to educate and improve customer confidence and trust

Alexia Blake, Head of Research & Product Development, Cellular Goods 



Hannah Monds, Managing Director EMEA, Tagger Media


11.20 The Science Behind Wellness! Optimise Current Health & Wellness Trends Captivating Consumers Today For Products Which Not Only Stand-Out On Shelf But Make Customers Feel Good!

  • From natural remedies to aromatherapy, which self-care staples will continue to grow for show-stopping success?
  • What are the latest wellness trends, ingredients and products that customers are willing to invest in? How can we showcase benefits to attract customers and secure sales?
  • How are brands and retailers addressing the key health and wellness trends concerning consumers today within marketing campaigns?
  • Monetise new post-pandemic hygiene and health standards for wider product offerings and exceptional brand experiences

11.20 Holly Dove, Head of Marketing, TEMPLESPA Skincare



11.40 Sophie Bryant, Beauty Marketeer – Former Header of Marketing, Tangle Teezer


12.00 Unlock The Key Drivers Influencing Evolving Beauty Behaviours & Customer Shopping Habits For On-Trend Products & Formulations Which Drive Business Success All Year Round!

  • Outshine the market with fresh insights into shifting customer trends for targeted, consumer-driven products and marketing
  • Which beauty snacking phenomenon is next for millennials and gen-z? Leverage customer trends for tailored and trusted products which are first in shopper baskets!
  • Which AI & VR powered tools will help bring shopper experiences to life, incentivise customers and ensure your products fly off the shelves?
  • Strengthen brand exposure with agile approaches to product launches and campaigns that respond fast to current demands

Jade Gurney, Senior Visual Merchandising Manager, L’Oreal


12.20 Dominate The Beauty Sphere: Authentic, Strategic & Successful Social Media & Influencer Marketing For Brand Exposure Explosion, Ensured Product Success & Proven ROI!

  • With TikTok, Instagram and YouTube dominating the social media space, determine which platforms are hottest with your audience right now and where to invest your money to maximise reach
  • Exploit the latest platform features for social posts that will pique consumers’ interest, drive traffic to your social channels and influence buying decisions
  • Social media gold! How can brands create a lasting buzz around product launches and campaigns with authentic, playful and extraordinary content?
  • Maximise influencer marketing with content and posts that promote skin and body positivity, protect the values of the company and build strong communities for ultimate sales
  • Optimise data and metrics from social media to review how products are performing and unlock new opportunities to transform likes into sales

Abigail Cruz, Global Head of Social – Beauty, The Hut



Alison Hope Murray, Head of Creative, The Rodial Group

Sebastian Kraft, General Manager & Founder, Nordic Naval



Antonia Ogunsola, Co – Founder, Okiki Skincare



Chelsea Watson, Client Partner, Tribe Group



12.50 Lunch & Informal Networking For Speakers, Delegates & Partners

13.50 Afternoon Co-Chair’s Opening Remarks 

Astoshi George, Head of Scientific, L’Oreal



Beth Dolecki, Senior Premium Beauty Operations Manager, Boots UK


14.00 Sustainable NPD with Orean Personal Care

Daniel Campbell, Head of Technical Sales & Creative Lead, Orean Personal Care



14.15 Build Trust & Long-Lasting Relationships With Retailers & Customers Through Tailored Marketing & Comms Authentic To Your Brand Voice, Vision & Values

  • Transparency is key! Effective comms strategies which include clearer ingredient listing and claims for real results
  • Marketing vs science: mitigate misinformation around ingredient and product formulations with claims which resonate, educate and engage consumers to protect profit and brand image
  • Explore which new initiatives brands are implementing to connect beauty labs with marketing teams for cutting-edge campaigns that reassure customers and build long-lasting relationships
  • Build trust and skyrocket sales with personalised marketing and comms which resonates with customers

Daniel Kong, Senior Brand Manager, DECIEM


14.35 Cutting-Edge Content For Social & Digital Campaigns Which Achieve Ultimate Engagement & Maximum Impact With Digital-First Beauty Consumers

  • You know the quality of your products but what’s the magic formula to convert clicks into sales online? Strategic approaches to reform digital content for maximum brand exposure and higher profit
  • Discover which game-changing tech and digital tools will increase brand visibility and interactivity for long-term business continuity
  • Tips and tricks to drive traffic and achieve exceptional and seamless online engagement across your social mix
  • With online retail expanding more than ever, where are brands investing to drive business online?

Clodagh Bell, Chief Brand Officer, Hairburst


14.55 Create Authentic & Long-Lasting Partnerships With Retailers To Guarantee Your Products Fly Off The Shelves In-Store & Online!

  • How are consumers buying today and where are they buying from? Excel with retailers with products and marketing that evolves with changing customer buying habits
  • How are new and cutting-edge brands catching the attention of retailers? Build authentic brand relationships through products consumers and retailers trust and believe in
  • What do retailers really want? First-hand insights into what is driving retail decisions for win-win retailing strategies that will ensure profit in a challenging market
  • World domination! Steps to create seamless journeys for customers across multiple channels with retailers for local and international impact

Alice Rafferty, Senior Customer & Category Manager – Premium Beauty, Boots UK



Aaron Chatterley, Founder, Feelunique



Vanessa Burlingham, Head of Retail, Dermalogica



Eva Bojtos, Head of Social, John Lewis & Partners



Gemma Marks, Digital & E-Commerce Manager EMEA (Travel Retails), Estée Lauder Companies



Beth Dolecki, Senior Premium Beauty Operations Manager, Boots UK



Amy Irving, Managing Director, BIOEFFECT

Kevin Flaherty, Business Unit Director Etail, mmi Analytics


16.20 Explore Latest Developments In The Natural Beauty Category For Exceptional Product Formulation Which Excites Consumers & Guarantee Sales

  • Natural vs. Synthetic – the big debate! Debunk myths around “natural” to refresh NPD strategies and place your brand at the centre of innovation!
  • Discover the next must-have plant-based ingredients that are driving purchase decisions for innovative and tailored beauty products which tick all the boxes
  • Cost-effective steps to drive education and brand marketing forward to create quality products that compel consumers and drive conversions
  • How can brands prove natural is effective to transform engagement for value-adding product ranges and offering?

Natasha Suri, Head of Brand Marketing, Herbal Essentials



16.40 Harness The Power Of Beauty Tech With Innovative Products That Inspire & Engage Consumers For Trailblazing & Profitable Product Success

  • Which iconic beauty brands have leveraged emerging tech and virtual experiences to offer a wider range of digital products in a rapidly growing market?
  • From LED light therapy, to Anti-Ageing, to Cleansing – which AI and VR powered beauty tools are gaining traction and how can you equip teams with the right tools to deliver quality products that excite your audience and boost profit?
  • Determine the best digital tools and gadgets that will drive seamless and immersive interaction and push brand experiences to the next level!

Guest Speaker To Be Announced!


17.00 From Concept To Launch: Practical & Cost-Effective Insights To Showcase Sustainable Beauty & Packaging Innovations

  • Practical steps to identify and implement low-carbon methods to boost your green-offering and appeal to climate-conscious consumers
  • With growing consumer interest in the impact of plastics on the planet, how can brands respond effectively with quality packaging which cater to customer appetite for change?
  • Practical insights to include customers in your ingredient sourcing, packaging and materials for enriched customer experiences, enhanced customer confidence and boosted brand loyalty
  • Explore new initiatives in refills and upcycled products for more energy-efficient processes that reduce product waste while preserving product quality
  • Cost-effective but impactful? Go beyond greenwashing to ensure practical green improvements on practical budgets

Manuel Rios Krauss, Senior Brand Director – Hair Care, Unilever Global



Lauren McKenna, Senior Trade Marketing Director UKI, Coty Inc



Nicola Truswell, Head of Trade Marketing, Weleda UK



Jo Chidley, Founder, Beauty Kitchen



17.30 Afternoon Chair’s Closing Remarks & Official Close of Conference

Atoshi George, Head of Scientific, L’Oreal



Beth Dolecki, Senior Premium Beauty Operations Manager, Boots UK


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