Menu Close

Virtual Tickets Available! Next Thursday Is Your Last Chance To Save Between £150 - £299! Explore The Latest Beauty Trends & Innovations From 40+ Leading Beauty Brands In 1 Inspiring Day 

Boost Sales & Inspire Customers With High-Impact Product & Marketing Strategies On All Channels:  Monetise The Hottest Beauty Trends For Unstoppable Campaigns & Irresistible Innovations
Business-Critical Updates On Shifting Consumer, Shopper, Retailing, Sustainability, Ingredient, Natural & Packaging Trends - Inspirational & Profitable Social, Influencer & Digital Strategies. 98% Average Satisfaction Rate At 2019 Conference! Follow Us @BeautyConf

Europe’s Leading Must-Attend, Brand-Led Beauty Conference & Networking Event, 27th January 2021 At The Beautiful One Great George Street, Central London. PLUS! Don't Miss The Separately-Bookable, Post-Conference Social Media In Beauty Day, 28th January 2021, Central London.

08.30 Registration, Morning Coffee & Speed Networking

09.00 GIC Welcome & Interactive Voting Introduction Morning Chair’s Opening Remarks

Georgina Boyd, Head of Marketing, United Kingdom & Ireland, Schwarzkopf Professional

Hot Trends & Innovations | Panel Discussion & Q&A

09.20 Inspire & Innovate With On-Trend Beauty Products & On Point Brand Strategies By Capitalising On The Latest Consumer Insights & Trends

  • Take the industry by storm by capitalising on the hottest macro trends for 2021 and beyond for show-stopping campaigns and consumer-driven marketing strategies
  • In an ever-saturated market, how can beauty brands ensure they stay ahead of the game to provide inspiration and empowerment with irresistibly on-trend products?
  • Truly get to grips with the buying habits of your consumer demographic to ensure your brand caters to their ever-changing needs and desires and win long-term brand loyalty
  • CBD, sexual wellness, SPF… what trends will shape the beauty landscape next and how can you ensure you stay ahead of the curve?

Manuel Rios Krauss, Senior Brand Director – Hair Care, Unilever Global




Julia Misk Redmond, Head of Trade Marketing, Coty




Aurelie Gmuender, Marketing Director, Dermalogica UK




Karen Cullen, Head of Marketing, Yardley of London




Niki Schilling, Director Innovation & Sustainability, Rituals Cosmetics

Alec Rickard, Marketing Manager, Johnson & Johnson




Sally Penford, Director of Education, Dermalogica UK & Ireland




Emily Ferguson, E-Commerce Director, Marie Claire & The Marie Claire Edit




Daniel Campbell, Senior Cosmetic Scientist – Product Design, Lush

Customer Insights & Shopper Behaviours

09.50 Monetise The Latest Shifts In Customer Behaviours With Practical, Actionable Insights Which Drive Brand Engagement & Skyrocket Sales

  • Tap into the consumer behind the behaviours and uncover their true desires and buying motivators for tailored and trusted products and successful, consumer-driven content
  • From bricks and mortar to e-commerce to social media sales: how are consumers buying today and where are they buying from?
  • Cater effectively to your consumers’ needs by profiling and segmenting customer data for targeted marketing strategies to shape a fluid and seamless customer experience
  • From shelf-engagement to pop-ups… bring the shopper experience to life by incentivising consumers to visit stores and see your products fly off of the shelves
  • Outshine competition with fresh insights on how to stay on top of shifting consumer shopping trends and spending habits to stay at the forefront of your consumers’ minds

Sarah Martin, E-commerce & Luxury Retail Channel Controller, Kao Salon Division

Case Study

10.10 Formulating For The Future: Cosmetic Strategies That Respect Nature & Future Generations

Patrick Gonry, Business Development Manager, GOBIOTICS BV




10.30 Morning Refreshment Break With Informal Networking

Social Media & Influencer Strategies | Panel Discussion & Q&A

11.00 The Unstoppable Power Of Social: Determine Winning Social Media Strategies & The Value Of Influencer Marketing To Guarantee Brand Engagement & Prove Social ROI

  • Establish a truly authentic voice on social and execute successful social strategies to ensure an engaged consumer base
  • With Instagram and TikTok leading the way, stay at the top of the feed (and the game) with content that cuts through with consumers and encourages following, engagement and purchase
  • Influencers: are they really worth the time and investment? Establish real-world KPIs which demonstrate successful influencer marketing campaigns and prove ROI
  • Capitalise on social! Take the next step from browsing interaction and engagement to incentivise sales across channels

Isabella Rogers, Marketing Director for bareMinerals & BUXOM, The Shiseido Group



Hollie Heffernan, Digital Strategist, Treatwell



Jacqui Ripley, Director of Brand Communications, Tangle Teezer ltd



Adam Wright, Head of Digital – Northern Europe, Beiersdorf

Sebastian Kraft, General Manager & Founder, NORDIC NAVAL




Emma Heathcote-James, Owner/Founder, Little Soap Company




Karen King, General Manager UK/Europe, Bondi Sands

Next-Level Digital & Tech

11.30 Showcase Your Beauty Products Online With Game-Changing Digital! Exploit Impactful, Cutting-Edge Technologies & AI For Ultimate Brand Engagement & Boosted Sales

  • Take your digital to the next level by translating views into profits with a stand-out strategy which boasts sales-inspiring content and proves digital ROI
  • In an ever-changing, competitive online landscape, react quickly and interact with consumers by driving traffic with expertly placed digital for increased product promotion and brand engagement
  • Stay ahead of the game! How can you adapt to ensure your beauty brand is at the forefront of digital innovation?
  • Capitalise on technological advances in AI and VR for game-changing, seamless consumer experiences with maximum brand exposure

Speaker To Be Confirmed; Check The Website For Details

Retailing Insights | Panel Discussion & Q&A

12.00 What Do Retailers Really Want? First-Hand, Invaluable Insights & Innovative Strategies To Ensure Your Beauty Products Stand Out In-Store & Online

  • Excel with the latest retailer perspectives on consumer, product and marketing trends in the beauty industry today for undisputed, exceptional engagement
  • What do retailers really want from the beauty products on their shelves and how are new, innovative brands cutting through and catching attention?
  • From online to in-store: how do online retailers differentiate in strategy and buying from in-store retailer giants?
  • Discuss exceptional online engagement and sales strategies to create an unstoppable, multi-channel retail strategy which ensures profit in a competitive and challenging market

Rebecca Wicks, Head of Buying - Beauty, Sainsbury’s




Rebecca Overton, Beauty Buyer, Marks & Spencer




Joanne Cooke, Head of Beauty, Holland & Barrett




Sara Lodi, Product Manager, The Body Shop




Alexandra Scolding, Head of Buying,

Claire Hennah, VP- Global eCommerce, Unilever




Célia Bardy, Head of Digital Sephora Collection, Sephora




Steven Faye, Managing Director, KIKO Milano




Aaron Chatterley, Founder, Feelunique




Beth Dolecki, Senior Beauty L&D Manager, Boots UK

12.30 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email

12.45 Lunch & Informal Networking For Delegates, Partners & Speakers

Peer-To-Peer Discussions

13.25 Informal Peer-To-Peer Discussions


Nora Zukauskaite, Global Head of Marketing, Ciate London; Skin Proud & Lottie London





Sebastian Kraft, General Manager & Founder, NORDIC NAVAL






13.45 Afternoon Chair’s Opening Remarks

Georgina Boyd, Head of Marketing, United Kingdom & Ireland, Schwarzkopf Professional

Sustainability & Packaging Innovations | Double Perspective

13.55 The Question On Everyone’s Lips: How Do You Create A Cost-Effective, Sustainable Product With Innovative, Attractive Packaging Which Appeals To Consumers & Maximises Sales? 

  • With the beauty industry under increased scrutiny how can the industry work together to satisfy consumer needs for sustainable, recyclable, biodegradable packaging within budget?
  • The green consumer of today: how can brands make it easier for consumers to be sustainable?
  • Stay ahead of the curve! What are the latest innovations in packaging design which allow you to create environmentally
    friendly packaging whilst maintaining a premium packaging design?
  • How do you successfully communicate the merits of your sustainable product, reduction in plastic and carbon footprint to consumers to boost your brand image and drive sales?

13. 55 Corrine Fugier-Garrel, Packaging Concept Director, L’Occitane En Provence




14.15 Lee Mann, Global Community Fair Trade Manager, The Body Shop

Profitable R&D | Case Study

14.35 Getting R&D Ready For 2025 & Beyond: The Future We Shape!

  • Future-proofing in uncertain times: in the current VUCA, post-pandemic world, adapt your strategies to ensure meaningful innovation and impressive ROI
  • From concept to launch! Captivate customers with game-changing R&D by creating innovative and inspiring products that fulfil consumer demands

Marita Alegre, European R&D Director, Church & Dwight Co.Inc.




14.55 From Lab To Home: Using Technology To Deliver A Truly Omni-Channel Skincare Experience

Wilma McDaniel, Commercial Director, Cutitronics




15.10 Refreshment Break With Drinks Networking

Inspiring Natural Beauty

15.40 Distinguish Your Brand In The Ever-Crowded Natural & Eco-Conscious Market To Stay On-Trend & Boost Sales

  • Natural, vegan, green, clean beauty… monetise these seemingly long-term trends in your packaging, ingredient selection and marketing strategies for 2021 and beyond
  • The consumer trend that is here to stay? As natural beauty is considered the ‘norm’ ensure your beauty brands are equipped to stay on-trend to exceed consumers’ rising expectations
  • The art of organic communication: uncover how to authentically communicate your green and sustainable brand presence to consumers
  • Create inspiring, pioneering products with ingredients which satisfy consumer demands whilst remaining natural, responsible and cruelty free

Susan Curtis, Senior Brand Ambassador, Neal’s Yard Remedies

Must-Have Ingredients

16.00 Update! Which Ingredients Are Here To Stay & Actually Satisfy Evolving Trends & Shopper Demands?

  • Ensure you are monetising the next big trend with fresh insights into which hot, new international trends are due to take off globally
  • Harness the latest trends coming from Asia for inspired, bespoke beauty innovations
  • Delve into new markets for international success: how do trends from Asia to America to Africa translate into the European market?
  • How will Brexit affect the beauty industry – and what can you do to combat uncertainty?

Speaker To Be Confirmed; Check The Website For Details

16.20 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email

Going Beyond The Label

16.40 Satisfy Socially-Conscious Consumers’ Increasing Demands For Transparency From Ingredients, Climate Change Policies To Your Stance On Social Fairness & Diversity

  • What do socially-conscious consumers want from beauty brands?
  • Discover why sustainability is the key measure to your overall business success
  • Single certification is not enough to engage with your consumers... future proof your business and brand with multi-attribute certification for ultimate transparency
  • Uncover what socially-conscious consumers really want from beauty brands to make your business more profitable, scalable and successful

Jo Chidley, Founder, Beauty Kitchen




17.00 Chair’s Closing Remarks

Georgina Boyd, Head of Marketing, United Kingdom & Ireland, Schwarzkopf Professional




17.10 Official Close Of Main Day Conference


PLUS! Don't Miss The Separately-Bookable, Post-Conference Social Media In Beauty Day 

Showcase Your Beauty Brand & Dominate On Social With Attention-Grabbing Social Media Strategies & High-Impact Collaboration For Maximum Engagement & Sky-High Sales: From Instagram To TikTok, Stand Out & Demonstrate Impressive Social Media ROI With High-Impact & Commercially-Successful Strategies Proved To Drive Engagement & Skyrocket Sales
A One-Day, Separately-Bookable, Post-Conference Social Media In Beauty Day, 28th January 2021, Central London

09.00 Registration, Morning Coffee & Speed Networking

09.30 GIC Welcome & Interactive Voting Introduction Morning Chair’s Opening Remark
Sebastian Kraft, General Manager & Founder, NORDIC NAVAL

Comsumer Engagement

09.45 Win Exceptional Engagement, Boost Brand Loyalty & Increase Conversions With Insight-Led, Competitive Social Media Strategies

Jenna Wilson, CRM & Data Business Transformation Manager, L'Oréal (Professional Products Division)

Winning Social Strategies

10.15 Capture Attention & Excel On Social With High-Impact & Commercially-Successful Social Media Strategies Proved To Elevate
Engagement & Drive Sales

Ciara Lynch, Communications Manager, Oribe

10.45 Bonus Session; Reserved For Exclusive Conference Partner

11.00 Refreshment Break With Informal Networking

Strategic Influencer Strategies

11.35 Demonstrate Real ROI & Prove Value With Best-Fit & Authentic Influencer Marketing Strategies Which Showcase Your Brand & Excite Consumers

Adeline Gulluni, E-Commerce & Digital Communication Manager, NUXE UK




Peter Constantinides, Digital & Social Media Executive, NUXE UK

Attention-Grabbing Content

12.05 Eye-Catching, Inspirational & On-Trend Content Strategies Set To Drive Exceptional Brand Engagement & Skyrocket Sales

Isabella Rogers, Marketing Director for bareMinerals & BUXOM, The Shiseido Group



12.35 Lunch & Informal Networking For Delegates, Partners & Speakers

13.30 Informal Peer-To-Peer Discussions




13.50 Conference Reconvenes

Excel On Instagram

14.00 Showcase Your Beauty Brand On Instagram & Ensure You Stay At The Top Of The Feed With Strategies That Capture Attention & Elevate Engagement

Hollie Heffernan, Digital Strategist, Treatwell

Measurement & Metrics

14.30 Measure The Impact Of Social With Advanced Tools & Metrics Which Demonstrate Value & Prove Long-Lasting ROI For Stakeholder Buy-In

Joe Comiskey, Head of eCommerce for Europe, Beiersdorf




15.00 Refreshment Break With Informal Networking


15.30 The Ultimate Tool For Engagement! Excel On The Hottest New Social Platform With Strategies Which Showcase Your Brand &
Deliver Industry-Leading Engagement

Speaker To Be Confirmed; Please Check Website For Updates

Multi-Channel Communications

16.00 Guarantee Engagement, Reach & Stay Relevant To Modern, Socially-Conscious Consumers By Responding To Sustainability, Transparency, Storytelling & Personalisation Trends

Karen Cullen, Head of Marketing, Yardley of London




16.30 Chair’s Closing Remarks

Sebastian Kraft, General Manager & Founder, NORDIC NAVAL





16.45 Official Close Of Social Media In Beauty Day

5 across new

Formulate For Success With The Latest Insights Into Evolving Consumer Trends, Sustainability & Natural Product Development Hurdles, Active & Raw Ingredients & Claims Substantiation For Successful, Consumer-Focused Beauty, Cosmetic & Skincare Formulations & Product: Leverage Inspirational Brand Insights Into New Ingredients, The Latest Formulation Innovations, Technologies & Testing, & Emerging Trends From Sustainability & Naturals To Personalisation & Packaging – Whilst Fulfilling Marketing Claims & Guaranteeing Regulatory Compliance. A One-Day, Industry-Led Conference & Networking Event, 26th January 2021, Central London

19 Skincare, Beauty & Cosmetics Professionals Share Hard-Won Insights & Experiences To Achieve Stand-Out Product Formulation, Rigorous Compliance & Claims & Keep Pace With The Latest Consumer Trends Around New Ingredients, Naturals, Sustainability & Packaging, Microbiomes & Personalisation

  1. Not-To-Be-Missed New Ingredient & Raw Material Trends: Update your go-to list of ingredients, raw materials and emerging actives for value-adding, best-selling formulations and products
  2. Formulate For Success In Natural Beauty, Cosmetics & Skincare: Overcome technical hurdles for high-performance, high-profit products
  3. Sustainability & Packaging – Beyond Greenwashing: Deliver stable, eco-friendly products and reduce end-to-end environmental impact
  4. Capitalise On Macro Consumer Trends & Purchasing Drivers: Translate the latest consumer data and behaviours into successful consumer-focussed product formulation
  5. (Mis)Communication: From Science To Marketing To Consumers: Bridge the gap between marketing and science to combat misinformation and separate science fact from science fiction
  6. Evolving UK & International Regulations, Claims Substantiation & Labelling: Proactively tackle regulatory uncertainty for compliant product launches and customised claims for every market
  7. The Future Of The Microbiome: From regulation to the host and environmental interactions, the latest updates to capitalise on the microbiome
  8. Product Development - From Concept To Launch: Streamline NPD strategies for fast formulation and quick-to-market product design
  9. Snapshot Case Studies: Personalisation - From Concept To Market • Formulate For International Audiences • Skin Protection • Technology & Testing