09.10 Disrupt & Dominate In This New Beauty Sphere With The Hottest Trends, Game-Changing Innovations, Inspiring Consumer Insights & Show-Stopping Brand Strategies

• Stand out from the crowd by capitalising on the hottest trends for 2021 and beyond for on-trend beauty products and on-point brand strategies
• 2020 changed the beauty game completely… react, adapt and innovate strategies by keeping pace with the ever-changing consumer buying habits to drive sales forward and grow brand awareness
• What macro trends will shape the beauty landscape next, and how can you ensure you stay ahead of the curve?
• International inspiration: explore some of the hottest international trends for increased engagement and sales-boosting product success

Lou Bennett, Marketing Director, Benefit Cosmetics UK & Ireland

Sophie Bryant, Head of Marketing, Tangle Teezer

Ron Robinson, Founder & CEO, BeautyStat Cosmetics

Amy Catton, Beauty Trends & Insight Manager, Walgreens Boots Alliance

09.40 Outshine Competition, Drive Strong Brand Engagement & Skyrocket Sales By Monetising The Seismic Shifts In Consumer Behaviours & Buying Habits Post-Covid

• 2020 saw an accelerated pattern of consumer behaviour shifts… from bricks and mortar to e-commerce and social media – how are your consumers shopping today, and where are they buying from?
• Engage, influence and target consumers with tailored products and consumer-driven content and campaigns which suit your consumers’ changing beauty needs
• The return of the in-store shopping experience! Uncover new, creative and innovative methods of bringing the shopper experience to life to create the ultimate stand-out in-store experience

Grace Vernon, Global Cultural Insight & Trends Lead, Walgreens Boots Alliance

Optimising The Customer Journey Through Third-Party Data

11.00 Drive E-Commerce Success & Dominate Sales Online By Exploiting Cutting-Edge Digital & Tech

• In a fast-moving, competitive online environment, discover how to react quickly, interact with consumers and increase brand visibility and product promotion online
• As the retail market shifts and e-commerce reaches new levels, adapt your strategies to ensure you are at the forefront of digital innovation
• Uncover exceptional online engagement and sales strategies which secure maximum brand exposure
• Explore game-changing tech advances in AI and VR to drive business online and see your sales sky-rocket

11.00 Perspective One

Adam Wright, Head of Digital – Northern Europe, Beiersdorf

11.20 Perspective Two 

Alex Grogan, Co-Founder & CEO, ManCave Ltd

SUSTAINABILITY & PACKAGING SOLUTIONS

12.00 Showcase Your Brand On Social! Captivate Consumers, Guarantee Engagement & Prove Social ROI With Impactful & Streamlined Social Media & Influencer Strategies

• TikTok, Instagram, Clubhouse… deep dive into the hottest platforms to invest your time and money in right now for sky-high engagement and interaction
• Explore how beauty brands can maximise the latest technology, channels, platforms and features to stay at the forefront of your consumers’ minds
• How can you establish an authentic voice on social which really resonates with consumers today?
• Establish real-world KPIs which prove social ROI and take your beauty brand to the next level by converting likes into sales
• What is the future of social in beauty? Trend forecasting for 2021 and beyond

Kelsey Page, Global Social Media Director, L’Oréal Luxe

Flora Coluccia, Head of Communication & Influencer Marketing, Lancôme

Tamar Koifman, Global Communications & Influencer Marketing Director, Wella

Nora Zukauskaite, Global Head of Marketing, Ciaté London; Skin Proud & Lottie London

Christa de Wal, Head of Marketing, Holland & Barrett Benelux

14.00 Your Questions Answered! Guarantee Your Beauty Products Stand Out In-Store & Online With First-Hand, Unmissable Insights From The Top Retailers Today

• The shifting powers and new reality of beauty powerhouses: what is the vision for the future, and how will retail models change?
• 2020 saw a dramatic shift in the retail market, so what is it retailers are looking for today, and what do you need to do to create an unstoppable retail strategy which ensures profit in a competitive and challenging market?
• How are retailers responding to the latest trends, and what do they want from the products on their shelves or sites?
• The global pandemic has radically impacted retailer and customer shopping habits… explore the latest retailer perspectives on consumer habits, product innovations and marketing strategies to boost sales
• From online to in-store: how do online retailers differentiate in strategy and buying from in-store retailer giants?

Aaron Chatterley, Founder, Feelunique

Rebecca Overton, Beauty Buyer, Marks and Spencer

Stacia Prince, International Buying Director, Cult Beauty

Hannah Taylor, Senior Buyer, Next

Rebecca Wicks, Buying Manager, Beauty, Sainsbury’s

Joel Palix, Non-Executive Director, GOODIEBOX

14.30 Bonus Session Reserved For Exclusive Conference Partner

Kristi Vannatter, AVP of Business Development, Perfect Corp.

INGREDIENTS FOR YOUR WISH-LIST

MODERN WELLNESS 

15.05 Join Dr. Murad as he examines how the Covid-19 pandemic has exacerbated cultural stress (the 24-hour stress of modern living).

Dr. Howard Murad M.D.. FAAD, Founder, Murad, LLC

15.25 Bonus Session; Reserved For Exclusive Conference Partner

15.40 Afternoon Refreshment Break With Informal Networking