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Explore The Latest Beauty Trends & Innovations From 40+ Leading Beauty Brands In 1 Inspiring Day 

The Most Up-To-Date Agenda Is Available On Our App! 

The most up-to-date agenda can be found on our homepage. We also have a dedicated conference app for easy viewing! To find our app please search for: "GIC Events” for Apple users and “GIC Events All In The Loop” for Android phones!

Accessing The Virtual Event Platform Is Easiest On Chrome & On Personal Devices & Networks. You Should Now Have Received Your Joining Instructions To Join The Virtual Platform On 27th January. If Not, Please Call Us On +44 (0)20 3479 2299. Please Take A Moment To Download The Event App BEFORE The Conference Starts (See Below). To Test Your Tech Before The Event, Click Here >>

Any Tech Teething Issues? Quick Tech Fixes Before We Start!?

Don’t miss a thing! Please take a moment to download the mobile phone app BEFORE the event starts in case you do have tech issues with your main device so you can still participate whilst we resolve any potential issues. (“GIC Events” for Apple and “GIC Events All In The Loop” for Android – a few minutes max). It is quicker to contact us directly, than post on the discussion board if you are having problems! Please call us on +44 (0) 203 479 2299 or email support@allintheloop.com. Remember Chrome and home devices and networks work best.

Europe’s Leading Brand-Led Virtual Beauty Conference & Networking Event, 27th January 2021, Online. PLUS! Don't Miss The Separately-Bookable, Virtual Social Media In Beauty Day28th January 2021, virtually.

08.40 (GMT) Log In & Explore The Virtual Platform

09.00 (GMT) Conference Chairs’ Opening Remarks

Georgina Boyd, Head of Marketing, United Kingdom & Ireland, Schwarzkopf Professional

 

 

 

 

Anna Chokina, Vice President Global Make-Up, Avon

Hot Trends & Innovations (1) | Panel Discussion & Q&A

09.10 Inspire & Innovate With On-Trend Beauty Products & On Point Brand Strategies By Capitalising On The Latest Consumer Insights & Trends

  • Take the industry by storm by capitalising on the hottest macro trends for 2021 and beyond for show-stopping campaigns and consumer-driven marketing strategies
  • In an ever-saturated market, how can beauty brands ensure they stay ahead of the game to provide inspiration and empowerment with irresistibly on-trend products?
  • Truly get to grips with the buying habits of your consumer demographic to ensure your brand caters to their ever-changing needs and desires and win long-term brand loyalty
  • CBD, sexual wellness, SPF… what trends will shape the beauty landscape next and how can you ensure you stay ahead of the curve?

Manuel Rios Krauss, Senior Brand Director – Hair Care, Unilever Global

 

 

 

 

Karen Cullen, Head of Marketing, Yardley of London

 

 

 

Niki Schilling, Director Innovation & Sustainability, Rituals Cosmetics

Alec Rickard, Marketing Manager, Johnson & Johnson

 

 

 

Sally Penford, Director of Education, Dermalogica UK & Ireland

 

 

 

 

Emma Heathcote-James, Owner/Founder, Little Soap Company

Customer Insights & Shopper Behaviours

09.40 Monetise The Latest Shifts In Customer Behaviours With Practical, Actionable Insights Which Drive Brand Engagement & Skyrocket Sales

  • Tap into the consumer behind the behaviours and uncover their true desires and buying motivators for tailored and trusted products and successful, consumer-driven content
  • From bricks and mortar to e-commerce to social media sales: how are consumers buying today and where are they buying from?
  • Cater effectively to your consumers’ needs by profiling and segmenting customer data for targeted marketing strategies to shape a fluid and seamless customer experience
  • From shelf-engagement to pop-ups… bring the shopper experience to life by incentivising consumers to visit stores and see your products fly off of the shelves
  • Outshine competition with fresh insights on how to stay on top of shifting consumer shopping trends and spending habits to stay at the forefront of your consumers’ minds

Sarah Martin, E-commerce & Luxury Retail Channel Controller, Kao Salon Division

Top Trends for Men's Personal Care in 2021

10.00 There’s a huge opportunity for the male grooming industry in 2021. Why? For two reasons:

  • There’s been a boom in personal care and hygiene, catalysed by COVID-19
  • The changing definitions of masculinity enable brands to market to men in radically new ways

Together, these factors combined have opened up 5 very interesting trends for men’s personal care in 2021. To find out what they are, join us for a dynamic 15 minute animation: narrated by Strategic Insights Lead Steph Money; backed by insights from Streetbees’ Human Intelligence Platform.

You’ll leave the discussion ready to:

• Identify how the pandemic has changed the men’s personal care economy for good
• Navigate what personal care means to men today, in terms of health and hygiene
• Differentiate the demands within various global demographics

Steph Money, Strategic Insights Lead, Streetbees


10.30 Morning Refreshment Break With Informal Networking

Social Media & Influencer Strategies | Panel Discussion & Q&A

10.15 The Unstoppable Power Of Social: Determine Winning Social Media Strategies & The Value Of Influencer Marketing To Guarantee Brand Engagement & Prove Social ROI

  • Establish a truly authentic voice on social and execute successful social strategies to ensure an engaged consumer base
  • With Instagram and TikTok leading the way, stay at the top of the feed (and the game) with content that cuts through with consumers and encourages following, engagement and purchase
  • Influencers: are they really worth the time and investment? Establish real-world KPIs which demonstrate successful influencer marketing campaigns and prove ROI
  • Capitalise on social! Take the next step from browsing interaction and engagement to incentivise sales across channels

Isabella Rogers, Marketing Director for bareMinerals & BUXOM, The Shiseido Group

 

 

Hollie Heffernan, Brand & Community Consultant, Naturisimo

 

 

Jacqui Ripley, Director of Brand Communications, Tangle Teezer ltd

 

 

Adam Wright, Head of Digital – Northern Europe, Beiersdorf

 

 

 

10.50 Morning Break With Informal Networking

Sebastian Kraft, General Manager & Founder, NORDIC NAVAL

 

 

 

 

Karen King, General Manager UK/Europe, Bondi Sands

Esko | Brand Solutions Case Study

11.20 Create Impactful Marketing Campaigns to Stay Irresistibly On-Trend in 2021

  • Digitize your process to manage your brand assets, supply content to a broad audience, and automate omnichannel distribution
  • From brick-and-mortar to e-commerce, you can efficiently find, create, and share your brand assets and streamline your end to end process
  • Bring your digital assets and packaging teams together under one simple and secure digital hub that integrates workflows and enables speed to market without neglecting quality
  • Maximize brand adoption and gain consumer insights with hyper-realistic 3D designs of your packaged beauty products

Steve Russell, Account Executive EMEA, Esko I Brand Solutions

The Future Of R&D | Case Study

11.35 Getting R&D Ready For 2025 & Beyond: The Future We Shape!

  • Future-proofing in uncertain times: in the current VUCA, post-pandemic world, adapt your strategies to ensure meaningful innovation and impressive ROI
  • From concept to launch! Captivate customers with game-changing R&D by creating innovative and inspiring products that fulfil consumer demands

Marita Alegre, European R&D Director, Church & Dwight Co.Inc.

 

 

 

From Lab To Home: Using Technology To Deliver A Truly Omni-Channel Skincare Experience

12.00 From Lab To Home: Using Technology To Deliver A Truly Omni-Channel Skincare Experience

Global beauty is an extremely crowded marketplace, where consumers are confused on how to choose and how to use the best products to address their personal skin concerns and deliver their desired results.

Pre-digital this problem was solved by brands providing trained expertise at the physical point of consumer connection in store, spa, salon or dermatologists’ office. The recent global pandemic has brought about changes in consumer behaviour and a new openness to adopt technologies that support their health and wellbeing at home.

If you are looking to gain stand-out from the competition, then join us to discover:

- how you can seamlessly blend technologies into the day-to-day lives of your consumers daily skincare regimen’s Beauty Trends & Innovations Conference

– 27th January 2021 - how to extend your brand expertise and experience into consumer’s hands at home using technology

- how to differentiate your brand offering using connected and automated formulation dispensing solutions.

Wilma McDaniel, Commercial Director, Cutitronics

 

 

Retailing Insights (1) | Panel Discussion & Q&A

13.50 What Do Retailers Really Want? First-Hand, Invaluable Insights & Innovative Strategies To Ensure Your Beauty Products Stand Out In-Store & Online

  • Excel with the latest retailer perspectives on consumer, product and marketing trends in the beauty industry today for undisputed, exceptional engagement
  • What do retailers really want from the beauty products on their shelves and how are new, innovative brands cutting through and catching attention?
  • From online to in-store: how do online retailers differentiate in strategy and buying from in-store retailer giants?
  • Discuss exceptional online engagement and sales strategies to create an unstoppable, multi-channel retail strategy which ensures profit in a competitive and challenging market

Rebecca Wicks, Head of Buying - Beauty, Sainsbury’s

 

 

 

 

Rebecca Overton, Beauty Buyer, Marks & Spencer

 

 

 

 

Aaron Chatterley, Founder, Feelunique

12.50 Lunch Break For Delegates, Partners & Speakers

Joanne Cooke, Head of Beauty, Holland & Barrett

 

 

 

 

Célia Bardy, Head of Digital Sephora Collection, Sephora

 

 

 

 

Steven Faye, Managing Director, KIKO Milano

 

Peer-To-Peer Discussions

12.50 Informal Peer-To-Peer Discussions

A) GEN Z

Nora Zukauskaite, Global Head of Marketing, Ciate London; Skin Proud & Lottie London

 

 

 

B) START-UPS

Sebastian Kraft, General Manager & Founder, NORDIC NAVAL

 

 

 

Retailing Insights (2) | Panel Discussion & Q&A

13.50 What Do Retailers Really Want? First-Hand, Invaluable Insights & Innovative Strategies To Ensure Your Beauty Products Stand Out In-Store & Online

  • Excel with the latest retailer perspectives on consumer, product and marketing trends in the beauty industry today for undisputed, exceptional engagement
  • What do retailers really want from the beauty products on their shelves and how are new, innovative brands cutting through and catching attention?
  • From online to in-store: how do online retailers differentiate in strategy and buying from in-store retailer giants?
  • Discuss exceptional online engagement and sales strategies to create an unstoppable, multi-channel retail strategy which ensures profit in a competitive and challenging market

Rebecca Overton, Beauty Buyer, Marks & Spencer

 

 

 

Alexandra Scolding, Head of Buying, ASOS.com

 

 

 

Claire Hennah, VP- Global eCommerce, Unilever

 

 

 

Beth Dolecki, Senior Beauty L&D Manager, Boots UK

Sustainability & Packaging Innovations | Double Perspective

14.20 The Question On Everyone’s Lips: How Do You Create A Cost-Effective, Sustainable Product With Innovative, Attractive Packaging Which Appeals To Consumers & Maximises Sales? 

  • With the beauty industry under increased scrutiny how can the industry work together to satisfy consumer needs for sustainable, recyclable, biodegradable packaging within budget?
  • The green consumer of today: how can brands make it easier for consumers to be sustainable?
  • Stay ahead of the curve! What are the latest innovations in packaging design which allow you to create environmentally
    friendly packaging whilst maintaining a premium packaging design?
  • How do you successfully communicate the merits of your sustainable product, reduction in plastic and carbon footprint to consumers to boost your brand image and drive sales?

13. 55 Corinne Fugier-Garrel, Packaging Concept Director, L’Occitane En Provence

 

 

 

David  Bayard, Technical & Sustainable Packaging Development Director, L'Occitane En Provence

Hot Trends & Innovations (2) | Panel Discussion & Q&A

14.40 Inspire & Innovate With On-Trend Beauty Products & On Point Brand Strategies By Capitalising On The Latest Consumer Insights & Trends

  • Take the industry by storm by capitalising on the hottest macro trends for 2021 and beyond for show-stopping campaigns and consumer-driven marketing strategies
  • In an ever-saturated market, how can beauty brands ensure they stay ahead of the game to provide inspiration and empowerment with irresistibly on-trend products?
  • Truly get to grips with the buying habits of your consumer demographic to ensure your brand caters to their ever-changing needs and desires and win long-term brand loyalty
  • CBD, sexual wellness, SPF… what trends will shape the beauty landscape next and how can you ensure you stay ahead of the curve?

Karen Cullen, Head of Marketing, Yardley of London

 

 

 

Julia Misk Redmond, Head of Trade Marketing, Coty

 

 

 

Aurelie Gmuender, Marketing Director, Dermalogica UK

 

 

Emily Ferguson, E-Commerce Director, Marie Claire & The Marie Claire Edit

 

 

 

Daniel Campbell, Senior Cosmetic Scientist – Product Design, Lush

Inspiring Natural Beauty

15.05 Distinguish Your Brand In The Ever-Crowded Natural & Eco-Conscious Market To Stay On-Trend & Boost Sales

  • Natural, vegan, green, clean beauty… monetise these seemingly long-term trends in your packaging, ingredient selection and marketing strategies for 2021 and beyond
  • The consumer trend that is here to stay? As natural beauty is considered the ‘norm’ ensure your beauty brands are equipped to stay on-trend to exceed consumers’ rising expectations
  • The art of organic communication: uncover how to authentically communicate your green and sustainable brand presence to consumers
  • Create inspiring, pioneering products with ingredients which satisfy consumer demands whilst remaining natural, responsible and cruelty free

Susan Curtis, Senior Brand Ambassador, Neal’s Yard Remedies

 

 

 

15.25 Afternoon Break With Informal Networking

Accelerate Your Product Development Cycle Through Quality Insights

15.55 A key challenge we hear from health & beauty suppliers today is a need to accelerate new product development cycles. One way companies are achieving this is by embedding proven technology to automate key parts of the innovation cycle. Discover how health & beauty brand owners ​are using the Toluna Start platform to improve their chances of developing winning products.

Within this presentation we will be touching on the below:

  1. How companies are embedding automation to drive successful NPD testing
  2. Accelerating the NPD cycle & maintaining quality standards
  3. Short term product tweaks vs. longer-term success
  4. Specific client case study

Lucia Juliano, Head of Research, Consumer Products, Toluna & Harris Interactive

Going Beyond The Label

16.10 Satisfy Socially-Conscious Consumers’ Increasing Demands For Transparency From Ingredients, Climate Change Policies To Your Stance On Social Fairness & Diversity

  • What do socially-conscious consumers want from beauty brands?
  • Discover why sustainability is the key measure to your overall business success
  • Single certification is not enough to engage with your consumers... future proof your business and brand with multi-attribute certification for ultimate transparency
  • Uncover what socially-conscious consumers really want from beauty brands to make your business more profitable, scalable and successful

Jo Chidley, Founder, Beauty Kitchen

 

 

 

Measurement & Metrics

16.30 Measure The Impact Of Social With Advanced Tools & Metrics Which Demonstrate Value & Prove Long-Lasting ROI For Stakeholder Buy-In

Joe Comiskey, Head of eCommerce for Europe, Beiersdorf

 

 

16.50 Chair’s Closing Remarks

Georgina Boyd, Head of Marketing, United Kingdom & Ireland, Schwarzkopf Professional

 

 

 

17.00 Official Close Of Main Day Conference

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