Europe's Leading Must Attend, Brand-Led Beauty Conference & Networking Exhibition, Central London, 27th September 2023

11th Annual

Book Your Pass Before Next Friday 24th June & SAVE £150. Join Us After Europe’s Leading Beauty Trends & Innovations Conference For An In-Depth Social Media In Beauty Day – Hurry As Tickets Are Limited.

Storm Social Media With Show-Stopping Content, Viral Product Launches & Digital Campaigns For Sky-High Engagement, Sales & Impact: Exploit The Hottest Platform & Digital Trends, Build Exceptional & Authentic Influencer Relationships & Excite Consumers With On-Trend, Eye-Catching Content For Boosted Engagement & Reach

Europe’s Leading Must-Attend, Brand-Led Beauty Social Media Day & Networking Event, 29th September 2022, Central London. PLUS! Don’t Miss The Separately-Bookable, Beauty Trends & Innovation Conference, 28th September 2022, Central London. Group Discounts Available! Book 4 For 3.

6th Annual Event In London! Book Your Ticket Before Next Thursday & SAVE £150! Limited Places View The Brand New Agenda Here

10 Beauty Social Media Visionaries Share Insights To Unravel The Hottest Social Media Secrets & Strategies To Take Your Online Brand To The Next Level & Ensure Leading Market Success:

  1. Outstanding Social Media Strategies Which Excite Digital-First Audiences: Embrace latest platform trends for unmatched reach and engagement on social media.
  2. Beauty Sensations On Instagram, Deliver Real Results: Monetise latest features, analytics and tools to captivate consumers and boosted conversion rates.
  3. Exceptional, Show-Stopping Content: Accelerate sales with attention-grabbing, quality posts for increased brand interaction and profitable campaigns.
  4. Maximise ROI With Profitable Influencer Marketing: Enhance brand loyalty, grow product performance and increase ROI with authentic influencer collabs.
  5. Go Viral With TikTok! Inspire, educate and entertain beauty enthusiasts with ground-breaking video content for unmatched profit.
  6. Best-In-Class Social KPIs, Analytics & Metrics: Benchmark success with data and metrics for strategic budgeting and refreshed consumer-driven campaigns.
  7. Tailored, Targeted & Strategic Comms For All Channels! Seamlessly integrate online and offline channels with tailored content across the social mix for exceptional brand experiences and customer journeys.

The 2022 Beauty Trends & Innovation Conference Is Proudly Sponsored By…

Now Is Your Chance To Get Involved In The 6th Annual Beauty Social Media Day! Get Involved Today!

Can You Help Beauty Brands & Retailers Unlock The Power Of Social Media? For more information on how to get involved, please call +44 (0)20 3479 2299 or email [email protected].

Book An Exhibition Stand & 2 Delegate Passes Now For Only £1,999. Exhibition space is limited and will be issued on a first-come, first-served basis.

‘You know it’s been a day well spent when you run out of handouts!’
MMR Research (Previous Sponsor) ‘Solid set of attendees; good ratio clients to vendors.’
Zappi (Previous Sponsor) View The One-To-One Meetings, Exhibition, Speaking & Partnership Brochure Here

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6 Years Of Unmissable Social Media Marketing Insights. Be The First To See The New Brochure
  • 10 Brand NEW Beauty Brands & Retailers, 1 Inspiring Day
  • Stand-Out Social Media Marketing Insights
  • 6 Years Of Inspiration & Innovations
  • Industry-Led Interactivity
  • 100% Satisfaction Rate

You’ll Be In Safe Hands. Here’s What Previous Attendees Have To Say:

‘Resourceful, professional & engaging’

‘Informative and engaging. Fantastic speakers and a great forum for networking with peers and industry experts.’ Superdrug

‘Fabulously organised conference providing the right mix of networking and trend-led learning.’ Yardley

Get The Partnership & Sponsorship Brochure Get The Conference Brochure

Storm Social Media With Show-Stopping Content, Viral Product Launches & Digital Campaigns For Sky-High Engagement, Sales & Impact: Exploit The Hottest Platform & Digital Trends, Build Exceptional & Authentic Influencer Relationships & Excite Consumers With On-Trend, Eye-Catching Content For Boosted Engagement & Reach

Europe’s 6th Annual, Must-Attend, Brand-Led Beauty, Post Conference, Beauty Social Media Day & Networking Event, 29th September 2022, Central London.

09.00 Registration, Morning Coffee & Speed Networking 

09.30 Morning Co-Chairs’ Opening Remarks 

Sebastian Kraft, General Manager & Founder, NORDIC NAVAL




09.45 Accelerate Social Media Sales With Exceptional, Organic Content Which Places Your Brand At Forefront Of Innovation With Target Consumers

  •  Upgrade your social media profiles and following with consistently entertaining, quality posts and videos which drive interaction and brand experience forward
  • Capitalise on the shift toward raw, uncut and real content for improved brand exposure and profit-boosting campaigns
  • Analyse and measure the response from paid and organic ads for strategic ways to target new audiences on social media, and convert them to repeat customers

Vanessa Barretieri, EMEA Sales Director, Anastasia Beverly Hills



10.10 Tailored Influencer Marketing Which Showcases Your Brand Authentically & Sparks National & International Trends For Game-Changing Beauty Product Purchasing

  •  Optimise the power of influencers sharing their “beauty secrets” with cult-favourite products for higher impact and trust with customers, to ultimately drive sales
  • Integrate influencer marketing into each phase of your marketing process to enhance your brand messaging, grow product performance and increase ROI
  • What is the industry perception of UGC vs Influencer Marketing? What do leading brands and retailers say about the future of influencer marketing in the social mix to boost traffic and increase sales?


10.30 Bonus Session; Reserved For Exclusive Conference

11.05 Refreshment Break With Informal Networking


11.40 Leverage The Latest Developments In VR, AR & Tech To Innovate Your Digital Beauty Marketing & Create Disruptive Shopper Experiences

  • The metaverse is coming. But what exactly is it, and how will it shape the future of beauty? Explore which tech will unlock new opportunities in your beauty marketing and customer experiences
  • Identify, test and scale the most relevant technologies to incorporate into your wider marketing strategies and excite beauty buyers
  • Expert tips to build a sustainable framework for advanced channel marketing communication and meaningful beauty experiences that secure sales

Jasper Krog, Senior Global Digital Innovation Manager, Beiersdorf


12.05 Discover Which Beauty Marketing Tools Will Keep Consumers Hooked On Your Brand Through Targeted & Strategic Comms Across All Channels!

  •  Optimise the digital wave in the beauty industry with tailored content to each channel to stand out authentically amongst competitors for ultimate brand loyalty
  • Which multichannel methods are beauty brands adopting to bridge the gap between online and offline channels for real and meaningful experiences with customers?
  • Dominate the beauty metaverse with AR, VR and automation to drive channels forward and create exceptional brand experiences and customer journeys

12.05 Nadine Kalmoni, Senior Marketing Manager, No7 Beauty Company



12.30 Komal Mirza, Brand Activation Manager UK & I, Rituals UK & Ireland



12.55 Lunch & Informal Networking For Delegates, Partners & Speakers

13.55 Conference Reconvenes


14.05 Generate Undeniable Brand Recognition Amongst Beauty Enthusiasts By Embracing TikTok Into Social Strategies For New Product Launches & Campaigns

  • Embrace TikTok as your new go-to in social media marketing to excite new audiences across the globe with new product launches and promotions
  • Go viral with TikTok’s unique algorithm which rewards creative content for unmatched profit and engagement on fan-favourite products
  • Inspire, inform and entertain TikTok’s rapidly growing audience with ground-breaking beauty challenges and popular hashtags which drive users to the checkout button
  • Gain incredible traction and see sales spike with bitesize,
    consumable video and audio content for beauty addicts


14.30 Shine The Spotlight On Your Products With Instagram’s Latest Features, Analytics & Tools To Push Beauty Boundaries, Convert Sales & Maximise Your Reach

  • Take your Instagram strategy to the next level with quality content that reflects consumer interests and cosmetic demands today!
  • Collabs, Reels, Stories… Where Instagram features are evolving, discover which features to focus on next to secure brand growth and success
  • Which analytics and tools will help beauty brands and retailers measure brand performance better for actionable insights to increase profile visibility and profits?


14.30 Generate Bottom-Line Impact Of Your Beauty Social Marketing Mix With Authentic & Trustworthy Content That Builds Long-Lasting Relationships

  •  First impressions count! Boost engagement and sales with content that equally inspires and educates consumers for shareable posts and product purchasing in the digital beauty community
  • Illustrate the power of video and other digital tools in content creation for compelling comms strategies that elevate brand performance
  • Cost-effective steps to refresh digital marketing methods with strategic comms that invite beauty consumers to exceptionally connect with your brand and products and generate trend-worthy experiences

Sylwia Rosik, Brand Business Director, L’Oreal Poland & Baltics



15.20 Refreshment Break With Informal Networking


15.50 Maximise The Power Of Social Media Platforms To Exceptionally Grow Your Cosmetic Brand, Build Long-Lasting Communities & Sky-Rocket Sales

  • Discover which demographics, behaviours, and latest trends are keeping consumers hooked on social platforms to engage and sell more products
  • Effective social strategies for beauty brands and retailers to get products in social spotlight across the right channel for viral shopping success
  • Connect beauty brands and retailers with followers with content and products the beauty community really wants to see and Gen-Z audience can relate to
  • Determine effective methods to further customer loyalty by featuring customers on socials using the products of brands they love

Emily Mitchell, Associate Marketing Director, Dermalogica UK 



Lauren Grimmer, Head of Brand & Marketing, Bondi Sands



Amy Hasell, PR & Social Media Manager, Beauty Kitchen 



Natasha Suri, Head of Brand Marketing, Herbal Essentials 



16.20 Chair’s Closing Remarks

Sebastian Kraft, General Manager & Founder, NORDIC NAVAL



16.35 Official Close of Conference

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