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13 Beauty Brands & Retailers Confirmed To Present At The Social Media In Beauty Day - More Speakers Than Ever Before! Exploit Instagram, Revamp Facebook, Maximise Social ROI, Inspire With Influencers & Engage With Compelling Content, Exciting Video & Tech Quick Wins To Drive Brand Engagement & Social Media Sales

A One-Day, Brand-Led Beauty Conference & Networking Event, 27th September 2018, Asia House, Central London. Download The Brochure. Book Today To Guarantee Your Seat.


09:00 Registration, Morning Coffee & Objective Setting

09:30 Chair's Opening Remarks


09:40 Cultivate Outstanding Consumer Engagement Through Best-In-Class Social Strategies

  • With leading consumer engagement on top of everyone’s list, which social content strategies work best, and what should we avoid?
  • Exploit social as the ‘window to your brand’ to draw in new custom, expand your prospects and spark brand loyalty for heightened sales success
  • How can personalisation drive engagement on social media? Is it worth the time and investment?

Niya Noneva
Digital Analytics Manager


10:05 Transform Your Marketing Campaigns With Best-Fit, High-Impact, Authentic Brand Influencers Who Drive ROI & Excite Consumers

  • What are the benefits of working with influencers and what gets the best consumer response
  • Measure ROI and transform marketing campaigns with the use of influencers?
  • With the rise of micro influencers and ‘authentic voice’ (fast overtaking) celebrity endorsements, which are the most relevant influencer partnerships and how can you develop exceptional influencer-brand relationships?
  • Tips to drive trends and excite consumers with irresistible product advertisement through on-trend, appealing influencer collaboration

Stuart Hamid
General Manager
Henkel Beauty Care

10:30 The hottest on-trend brand influencers and the brands really reaping the rewards of influencer marketing discuss savvy strategies, best practice, the authentic voice and ruling the influencer scene – all within budget!


10:30 The hottest on-trend brand influencers and the brands really reaping the rewards of influencer marketing discuss savvy strategies, best practice, the authentic voice and ruling the influencer scene – all within budget!

Alex Lehmann
Senior Digital Manager
John Frieda UK

Eleri Jones
Ecommerce & Digital Marketing Manager
The Rodial Group

Jamie Rockers
PR & Social Media Manager EMEIA
Crabtree & Evelyn

11:00 Refreshment Break With Informal Networking & Group Icebreaker: What are the hot technological advances & tools in beauty social media?


11:35 Captivate Consumers & Drive Exceptional Brand Engagement & Conversion Rates Through Compelling Content On Social Posts

  • Mesmerise consumers and build content that drives exceptional brand reputation
  • How can we better target our content to power sales?
  • Don’t limit your brand! Tailor your social content to be as inclusive and effective as possible: explore strategies in expanding your consumer base with expertly-delivered, eye-catching content

Michelle Azar
International Content & Social Media Manager


12:00 Case Study With Dash Hudson

Thomas Rankin
Co-Founder & CEO
Dash Hudson

12:00 Bonus Session; Reserved For Exclusive Conference Partner. Can you help beauty brands and retailers drive engagement and win customers on social media? For more information on how to get involved, please call +44(0)20 3479 2299 or email partner@beautytrendsconference.com

12:30 Social Media Content & Consumer Engagement On Instagram
Laura McCarthy
Content Manager
HD Brows

12:55 Lunch For Delegates, Speakers & Partners

13:30 Informal Peer-To-Peer Discussions

A) Social Media Sales
B) Gen Z vs. Millennials
C) Engaging Men
D) Video
E) Hot Content Strategies

13:55 Conference Reconvenes


14:00 Reach Your Brand’s Full Potential On Instagram & Fully Utilise The Year’s Hottest Platform In Beauty Marketing For Elevated Consumer Engagement & Sales

  • How are the leading brands taking advantage of this highly-effective engagement tool and overcoming algorithm changes for maximum impact?
  • Leverage influencers and bloggers to gain a following on Instagram: drive sales to build a platform for both brand engagement and product sales
  • Delve into the statistics behind your consumer reach, engagement and consumer interpretations of content for targeted, insightful campaigns
  • Seize opportunities for optimised consumer engagement with Instagram stories - explore tips in design, style and delivery to stay at the forefront of the industry and your consumers’ minds

Sophie Voller
Assistant Digital Manager
Benefit Cosmetics


14:25 From Brand Ambassadors To Paid Advertising, From Live To Social Insight, Take Your Facebook Strategies To The Next Level

  • Ensure your brand is always in the consumer eye by working with changing algorithms for ultimate engagement, retention and success
  • Expand your reach with Live videos that create a stir and resonate organically with your target
  • What are the pros and cons of paid advertising on Facebook vs. organic; is the ROI worth the cost and which posts really work?
  • Use research and draw insight into customers from social listening for targeted and enhanced results

Lauren Smith
Social Media Manager


14:50 Creating Sharability & Treating Your Customers As Your Influencers

Rachel Humphrey
Director - PR & Strategic Partnerships


15:25 Advertising & Video In Beauty Social Media

Madeleine Wahdan
New Business Account Manager
Beauty Bay

15:50 Refreshment Break With Informal Networking


16:25 Male Engagement & Diversity In Social Media
Drive inclusivity in your product marketing and maximise male engagement on social platforms for wider brand reach and financial return.
Tom Stone
Business Leader on Men Expert

16:50 Cultural Diversity Across The Globe
Orianne Mansuy
International Social Media Specialist
The Body Shop

17:15 Chair’s Closing Remarks & Official Close Of Conference

Please check the website regularly for updates and newly-confirmed speakers. For more information on how to get involved in The Social Media In Beauty Day Conference, please call +44 (0)203 479 2299 or email info@beautytrendsconference.com.