Monetise Social Media With On-Trend, Influential Beauty Content & Engaging Channel Strategies: Increase Followers & Deliver Results With The Latest Industry Insights Into Current & Future Platforms, Live Video & Influencer Marketing
A One-Day, Separately-Bookable, Post-Conference Social Media In Beauty Day, 27th September 2017, Millennium Mayfair, Central London. Download The Brochure. Book Today.
Increase Followers & Deliver Results With The Latest Industry Insights Into Current & Future Platforms, Live Video & Influencer Marketing
- Profitable Beauty Social Media: Captivate audiences and increase brand exposure with customer-driven beauty social media insight that drives sales
- Next-Level Influencer Outreach: Identify and foster the right influencer relationships for your brand for increased consumer influence and engagement
- Lights, Camera, Action! Create compelling livestreams with key industry insights into producing successful videos on a tight budget
- Effective Measurement; Proven ROI: Harness the tools and metrics which demonstrate tangible social media successes and secure senior stakeholder buy-in
- Impactful Instagram Content: Fully-leverage Instagram to boost brand awareness, grow followers and ensure a profitable channel strategy
- Monetise Snapchat: Drive commercial success with crucial insights into the Snapchat demographic for targeted, tactical content and launch strategies
- Facebook & The Future: Examine where Facebook and business advertising is headed to capitalise on new platform innovations and trends
- Transform Audience Reach & Engagement With The Latest Apps & Platforms: Stay ahead of the competition with exclusive industry insights into which platforms and channels deliver maximum results
Social Media Strategies • Influencer Trends & Relationships • Live Video • Measurement & ROI • Winning On Instagram • Snapchat Strategies • The Future Of Facebook • Future Apps & Platforms
The Social Media In Beauty Day Programme:
08.45 Registration & Morning Coffee
09.00 Morning Chair’s Remarks
Rachel Humphrey
PR & Partnerships Director
BIRCHBOX
SOCIAL MEDIA STRATEGIES
09.40 Captivate Audiences With Commercially-Successful Social Media Content & Campaign Strategies
- Utilise social as a promotional shopping platform with streamlined social, ecommerce and events marketing
- Strike the balance between brand and user-generated content for fresh, high-quality content that boosts commerciality
- Build loyal brand followings with competitive social campaigns that convert likes into sales
- Create bespoke strategies for each channel with the right content for the right platform to maximise your social campaign impact
Sophie Voller
Assistant Digital Manager
Benefit Cosmetics UK & Ireland
INFLUENCER TRENDS & RELATIONSHIPS
10.10 Identify & Nurture Optimal Influencer Partnerships With Key Insights Into The Latest Trends & Worthwhile Investments
- Identify the right influencer for your brand and foster ongoing partnerships to maximise your investment and ensure long-term relationships
- With the proliferation of sales-focused influencers, are brands moving away from paid promotion or do bloggers still convert engagement into sales?
- Top tips for promoting an authentic brand image whilst employing influencers in a commercial world with increasingly savvy shoppers
- Investigate the next influencer trends and where to invest next; from bands to YouTubers to vloggers, who’s reaching new audiences and successfully influencing?
Meg Lucas
Content & Social Media Manager
Pai Skincare
10.40 Informal Networking & Morning Refreshments
MEASUREMENT & PROVING ROI
11.10 Measure The Impact Of Social Media Campaigns With Next-Level Tools & Measurement Strategies To Demonstrate Value & ROI
- Advice on the tools and KPIs that effectively measure and demonstrate performance to prove commercial success
- What should you be doing with extensive online tracking datasets? Benchmark against competitors with a look at what’s worth reporting on to prove campaign performance
- Demonstrate the value of social media in campaign promotion and engagement over follower numbers for senior stakeholder buy-in
- Monetise social media with measurement tools that keep the balance between promoting awareness and generating revenue
Tom Stone
Marketing Manager
L’Oréal
BONUS SESSION
11.40 Visual Intelligence In Beauty
How fresh-faced startups and global brands are using computer vision to create photos and videos people care about.
Thomas Rankin
Cofounder and CEO
DASH HUDSON
12.10 Lunch & Informal Networking For Delegates, Partners & Speakers
12.40 Informal Peer-To-Peer Discussions
A) Social Media Integration
Carson Parkin-Fairley
Head of Social Media & Events
The Perfume Society
B) Using Brand Ambassadors To Boost Social Media Content
Deborah Holloway
Social Media Manager
Clarins
13.00 Afternoon Chair’s Remarks
SOCIAL MEDIA ENGAGEMENT
13.30 Boost Brand Engagement & Reach On Social Media With Cohesive, Competitive Content Strategies & The Latest Technologies
- Get the lowdown on the latest social platforms and learn how to create visually-attractive, engaging content tailored for them
- Harness the power of social with integrated social media channel strategies that increase brand exposure and convert likes into loyal followers
- Are Facebook and Instagram worth the investment or are alternative engagement strategies the way to go to ensure boosted follower growth
- Maintain day-to-day audience contact on social media without boring your followers for customer-centric, engaging channels
Lauren Smith
Social Media Manager
Cosmopolitan
FUTURE APPS & PLATFORMS
14.00 The Latest Apps & Platforms That Will Transform Your Audience Reach & Channel Strategies & Drive Lucrative Results
- Discover which apps and channels can support your social media strategies and boost creativity, increase interaction and drive sales
- Keep up with the platforms and apps that are making a come-back, tools that predict beauty trends and future innovations that could take the west by storm
- Is social listening worth the budget and how are brands using it online for everything from predicting trends to customer service?
Jamie Rockers
PR & Social Media Manager EMEIA
Crabtree & Evelyn
14.40 Close of Social Media In Beauty Day
