Europe’s Leading Beauty Trends & Innovations Conference For An In-Depth Social Media In Beauty Day
Storm Social Media With Show-Stopping Content, Viral Product Launches & Digital Campaigns For Sky-High Engagement, Sales & Impact: Exploit The Hottest Platform & Digital Trends, Build Exceptional & Authentic Influencer Relationships & Excite Consumers With On-Trend, Eye-Catching Content For Boosted Engagement & Reach
Europe’s Leading Must-Attend, Brand-Led Beauty Social Media Day & Networking Event, 29th September 2022, Central London. PLUS! Don’t Miss The Separately-Bookable, Beauty Trends & Innovation Conference, 28th September 2022, Central London. Group Discounts Available! Book 4 For 3.
Thank You For Joining Us In 2022. We Look Forward To Seeing You In 2023!11 Beauty Social Media Visionaries Share Insights To Unravel The Hottest Social Media Secrets & Strategies To Take Your Online Brand To The Next Level & Ensure Leading Market Success:
- Outstanding Social Media Strategies Which Excite Digital-First Audiences: Embrace latest platform trends for unmatched reach and engagement on social media.
- Beauty Sensations On Instagram, Deliver Real Results: Monetise latest features, analytics and tools to captivate consumers and boosted conversion rates.
- Exceptional, Show-Stopping Content: Accelerate sales with attention-grabbing, quality posts for increased brand interaction and profitable campaigns.
- Maximise ROI With Profitable Influencer Marketing: Enhance brand loyalty, grow product performance and increase ROI with authentic influencer collabs.
- Go Viral With TikTok! Inspire, educate and entertain beauty enthusiasts with ground-breaking video content for unmatched profit.
- Best-In-Class Social KPIs, Analytics & Metrics: Benchmark success with data and metrics for strategic budgeting and refreshed consumer-driven campaigns.
- Tailored, Targeted & Strategic Comms For All Channels! Seamlessly integrate online and offline channels with tailored content across the social mix for exceptional brand experiences and customer journeys.
Plus! Don’t Miss The Separately Bookable, Beauty Trends & Innovation Conference Taking Place One Day Before On 28th September 2022
- 36 Brand NEW Beauty Brands & Retailers, 1 Inspiring Day
- 10 Years Of Hottest Beauty Trends, Product Developments & Marketing Innovations
- 6 Retailers Share Fresh Insights & Strategies For Game-Changing Long-Term Partnerships
- 4 NEW Interactive Expert-Led Panels:
- New Trending Hot Topics For 2022 Around:
- 100% Satisfaction Rate
The 2022 Beauty Trends & Innovation Conference Is Proudly Sponsored By…
Now Is Your Chance To Get Involved In The 6th Annual Beauty Social Media Day! Get Involved Today!
Can You Help Beauty Brands & Retailers Unlock The Power Of Social Media? For more information on how to get involved, please call +44 (0)20 3479 2299 or email [email protected].
Book An Exhibition Stand & 2 Delegate Passes Now For Only £1,999. Exhibition space is limited and will be issued on a first-come, first-served basis.
‘You know it’s been a day well spent when you run out of handouts!’MMR Research (Previous Sponsor) ‘Solid set of attendees; good ratio clients to vendors.’
Zappi (Previous Sponsor) View The One-To-One Meetings, Exhibition, Speaking & Partnership Brochure Here
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6 Years Of Unmissable Social Media Marketing Insights. Be The First To See The New Brochure- 11 Brand NEW Beauty Brands & Retailers, 1 Inspiring Day
- Stand-Out Social Media Marketing Insights
- 6 Years Of Inspiration & Innovations
- Industry-Led Interactivity
- 100% Satisfaction Rate
You’ll Be In Safe Hands. Here’s What Previous Attendees Have To Say:
‘Resourceful, professional & engaging’Ocado
‘Informative and engaging. Fantastic speakers and a great forum for networking with peers and industry experts.’ Superdrug
‘Fabulously organised conference providing the right mix of networking and trend-led learning.’ Yardley
Get The Partnership & Sponsorship Brochure Get The Conference Brochure
Storm Social Media With Show-Stopping Content, Viral Product Launches & Digital Campaigns For Sky-High Engagement, Sales & Impact: Exploit The Hottest Platform & Digital Trends, Build Exceptional & Authentic Influencer Relationships & Excite Consumers With On-Trend, Eye-Catching Content For Boosted Engagement & Reach
Europe’s 6th Annual, Must-Attend, Brand-Led Beauty, Post Conference, Beauty Social Media Day & Networking Event, 29th September 2022, Central London.
09.00 Registration, Morning Coffee & Speed Networking
09.30 Morning Co-Chairs’ Opening Remarks
Sebastian Kraft, General Manager & Founder, NORDIC NAVAL
SHOW-STOPPING CONTENT & ENGAGEMENT
09.45 Accelerate Social Media Sales With Exceptional, Organic Content Which Places Your Brand At Forefront Of Innovation With Target Consumers
- Upgrade your social media profiles and following with consistently entertaining, quality posts and videos which drive interaction and brand experience forward
- Capitalise on the shift toward raw, uncut and real content for improved brand exposure and profit-boosting campaigns
- Analyse and measure the response from paid and organic ads for strategic ways to target new audiences on social media, and convert them to repeat customers
Vanessa Barretieri, UK & Europe Sales Director, 111 Skin
INFLUENCER MARKETING
10.10 Tailored Influencer Marketing Which Showcases Your Brand Authentically & Sparks National & International Trends For Game-Changing Beauty Product Purchasing
- Optimise the power of influencers sharing their “beauty secrets” with cult-favourite products for higher impact and trust with customers, to ultimately drive sales
- Integrate influencer marketing into each phase of your marketing process to enhance your brand messaging, grow product performance and increase ROI
- What is the industry perception of UGC vs Influencer Marketing? What do leading brands and retailers say about the future of influencer marketing in the social mix to boost traffic and increase sales
BONUS SESSION RESERVED FOR EXCLUSIVE CONFERENCE PARTNER
10.30 What We Learnt From Running 24-months Of Beauty Influencer Campaigns On Social
Beauty brands are trailblazing trends across social, challenging the norms of conventional beauty standards and opening the door for inclusion and diversity with their marketing efforts. Creator content has played a big role in this perception shift, and brands are increasingly turning to influencer marketing to create brand awareness, product consideration and drive consumer purchase.
In this talk, Vamp will share the learnings from running creator campaigns for some of the industry’s best-loved beauty brands like Estée Lauder, L’Oreal, Benefit, Nude by Nature and SpaceNK and introduce:
- Examples of how global Beauty brands are using creator content to amplify their presence on social
- Prevalent creator content trends on social; what’s working, what formats and which platforms are driving results?
- Tips for how Beauty brands can use creators effectively to win social commerce mindshare
Courtney Moorfield, Head of UK, Vamp
11.05 Refreshment Break With Informal Networking
DIGITAL BEAUTY & TECH
11.40 Leverage The Latest Developments In VR, AR & Tech To Innovate Your Digital Beauty Marketing & Create Disruptive Shopper Experiences
- The metaverse is coming. But what exactly is it, and how will it shape the future of beauty? Explore which tech will unlock new opportunities in your beauty marketing and customer experiences
- Identify, test and scale the most relevant technologies to incorporate into your wider marketing strategies and excite beauty buyers
- Expert tips to build a sustainable framework for advanced channel marketing communication and meaningful beauty experiences that secure sales
Jasper Krog, Senior Global Digital Innovation Manager, Beiersdorf
MULTICHANNEL COMMS SUCCESS
12.05 Discover Which Beauty Marketing Tools Will Keep Consumers Hooked On Your Brand Through Targeted & Strategic Comms Across All Channels!
- Optimise the digital wave in the beauty industry with tailored content to each channel to stand out authentically amongst competitors for ultimate brand loyalty
- Which multichannel methods are beauty brands adopting to bridge the gap between online and offline channels for real and meaningful experiences with customers?
- Dominate the beauty metaverse with AR, VR and automation to drive channels forward and create exceptional brand experiences and customer journeys
12.05 Nadine Kalmoni, Senior Marketing Manager, No7 Beauty Company
12.30 Komal Mirza, Brand Activation Manager UK & I, Rituals UK & Ireland
12.55 Lunch & Informal Networking For Delegates, Partners & Speakers
13.55 Conference Reconvenes
AWARD-WINNING TIKTOK MARKETING
14.05 Generate Undeniable Brand Recognition Amongst Beauty Enthusiasts By Embracing TikTok Into Social Strategies For New Product Launches & Campaigns
- Embrace TikTok as your new go-to in social media marketing to excite new audiences across the globe with new product launches and promotions
- Go viral with TikTok’s unique algorithm which rewards creative content for unmatched profit and engagement on fan-favourite products
- Inspire, inform and entertain TikTok’s rapidly growing audience with ground-breaking beauty challenges and popular hashtags which drive users to the checkout button
- Gain incredible traction and see sales spike with bitesize,
consumable video and audio content for beauty addicts
BEAUTY SENSATIONS ON INSTAGRAM
14.30 Shine The Spotlight On Your Products With Instagram’s Latest Features, Analytics & Tools To Push Beauty Boundaries, Convert Sales & Maximise Your Reach
- Take your Instagram strategy to the next level with quality content that reflects consumer interests and cosmetic demands today!
- Collabs, Reels, Stories… Where Instagram features are evolving, discover which features to focus on next to secure brand growth and success
- Which analytics and tools will help beauty brands and retailers measure brand performance better for actionable insights to increase profile visibility and profits?
DIGITAL MARKETING & COMMS STRATEGIES
14.30 Generate Bottom-Line Impact Of Your Beauty Social Marketing Mix With Authentic & Trustworthy Content That Builds Long-Lasting Relationships
- First impressions count! Boost engagement and sales with content that equally inspires and educates consumers for shareable posts and product purchasing in the digital beauty community
- Illustrate the power of video and other digital tools in content creation for compelling comms strategies that elevate brand performance
- Cost-effective steps to refresh digital marketing methods with strategic comms that invite beauty consumers to exceptionally connect with your brand and products and generate trend-worthy experiences
Sylwia Rosik, Brand Business Director, L’Oreal Poland & Baltics
15.20 Refreshment Break With Informal Networking
WINNING SOCIAL STRATEGIES – PANEL DISCUSSION & Q&A
15.50 Maximise The Power Of Social Media Platforms To Exceptionally Grow Your Cosmetic Brand, Build Long-Lasting Communities & Sky-Rocket Sales
- Discover which demographics, behaviours, and latest trends are keeping consumers hooked on social platforms to engage and sell more products
- Effective social strategies for beauty brands and retailers to get products in social spotlight across the right channel for viral shopping success
- Connect beauty brands and retailers with followers with content and products the beauty community really wants to see and Gen-Z audience can relate to
- Determine effective methods to further customer loyalty by featuring customers on socials using the products of brands they love
Emily Mitchell, Associate Marketing Director, Dermalogica UK
Lauren Grimmer, Head of Brand & Marketing, Bondi Sands
Amy Hasell, PR & Social Media Manager, Beauty Kitchen
Natasha Suri, Head of Brand Marketing, Herbal Essentials
Bartholomew Krysiak, Senior Brand Manager: Impulse, Brut, Badedas
Alberto Balsam, Elida Beauty, Unilever
WINNING SOCIAL STRATEGIES – PANEL DISCUSSION & Q&A
16.20 Chair’s Closing Remarks
Sebastian Kraft, General Manager & Founder, NORDIC NAVAL
16.35 Official Close of Conference
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