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Book A Virtual Pass Before 5pm TODAY For Just £219 Or Book Both Days For Just £419*! Birchbox & HairFlair Newly Confirmed To Join 17 Beauty Brands & Retailers Confirmed To Speak In 1 Day!

Showcase Your Beauty Brand & Dominate On Social With Attention-Grabbing Social Media Strategies & High-Impact Collaboration For Maximum Engagement & Sky-High Sales: From Instagram To TikTok, Stand Out & Demonstrate Impressive Social Media ROI With High-Impact & Commercially-Successful Strategies Proved To Drive Engagement & Skyrocket Sales  *This reduced price applies to brands only, not agencies or suppliers.

A One-Day, Separately-Bookable, Virtual, Post-Conference Social Media In Beauty Day, 28th January 2021, Online

'Great one-dayer to catch up on industry trends. Interesting brands and wide range of content.' Bare Escentuals

  1. Sky-High Social Engagement: Boost engagement, reach and loyalty on social media with insight-led, competitive strategies
  2. Capture Attention With Winning Social: Deliver unstoppable social success with the latest trends, tech platforms and strategies proved to drive sales
  3. Strategic Influencer Marketing: Demonstrate ROI and prove value with authentic influencer marketing strategies which showcase your brand and excite consumers
  4. Mesmerise Consumers With Inspiring Content: Cut through the noise and drive brand engagement with attention-grabbing content
  5. Showcase On Instagram! Dominate on Instagram with the latest formats and features which promise to attract consumers and elevate engagement
  6. Excel On TikTok! Deliver industry leading interaction on the hottest new social platform with best in-class techniques and strategies
  7. Stand-Out Multi-Channel Comms: Guarantee reach and stay relevant to consumers with creative, streamlined communications strategies which truly resonate

09.00 Registration, Morning Coffee & Speed Networking

09.30 GIC Welcome & Interactive Voting Introduction Morning Chair’s Opening Remark

Sebastian Kraft, General Manager & Founder, NORDIC NAVAL

Consumer Engagement

09.45 Win Exceptional Engagement, Boost Brand Loyalty & Increase Conversions With Insight-Led, Competitive Social Media Strategies

  • Maximise the power of social and boost reach with the latest trends and channels set to increase brand exposure and convert likes into loyal followings
  • A social update! Which social media content strategies work best on which platforms - and what should we avoid?
  • Action consumer-led insights to ensure your customers stop the scroll, interact and purchase for heightened sales success
  • Drive interaction and ensure you stay at the forefront of consumers’ minds with targeted and bespoke social content and

Jenna Wilson, CRM & Data Business Transformation Manager, L'Oréal (Professional Products Division)





Lauren Smith, Head of Social Editorial Strategy, Hearst

Winning Social Strategies

10.15 Capture Attention & Excel On Social With High-Impact & Commercially-Successful Social Media Strategies Proved To Elevate Engagement & Drive Sales

  • Trend forecasting you will not want to miss! What is the future of social media in beauty and what do you need to know to stay at the top of the feed?
  • Deliver unstoppable social success with the latest trends, tech, platforms and features to ensure you stay at the forefront of your consumers’ minds
  • It’s time to get personal with tailored and targeted strategies for each channel and platform for streamlined social success

Ciara Lynch, Communications Manager, Oribe





10.45 Bonus Session; Reserved For Exclusive Conference Partner

11.00 Refreshment Break With Informal Networking

Winning Social Media Panel

Coraline Millena, Digital Marketing, Social, Content, CRM & Insights Manager, La Mer & Darphin UK, The Estée Lauder Companies Inc.




Kelsey Page, Global Social Media Director, L’Oréal Luxe




Fabiola Bobbio, Global Influencer Marketing Manager, Coty

Traackr Case Study

The Measurement Playbook: How To Measure ROI & Invest In The Highest Performing Influencer Strategies

  • Unpack the most common mistakes and challenges marketers face measuring the impact of influencer marketing
  • Uncover the three categories of influencer marketing metrics and how to apply each one to maximise your impact
  • Understand how to deliver stronger results by using the right metrics to make decisions at the campaign, programme and brand levels

Gayathri Nagarajan, Account Director, Traackr

Strategic Influencer Strategies | Double Perspective

11.35 Demonstrate Real ROI & Prove Value With Best-Fit & Authentic Influencer Marketing Strategies Which Showcase Your Brand & Excite Consumers

  • Uncover the next influencer trends set to rock the world of social to maximise your investment and create authentic influencer-brand relationships set to last
  • Measure success, prove ROI! Boost conversion rates by understanding the metrics of an influencer today to ensure high-impact, commercial results
  • Transform your campaigns with insights into the most relevant influencer partnerships and convert engagement into sales
  • Micro, macro, expert, celebrity… who is reaching new audiences and successfully influencing today?

Flora Coluccia, Head of Communication & Influencer Marketing, LANCOME



Alice Farella Monti, Influencer & Digital Marketing Manager, Wella Italy

Attention-Grabbing Content

12.05 Eye-Catching, Inspirational & On-Trend Content Strategies Set To Drive Exceptional Brand Engagement & Skyrocket Sales

  • Mesmerise consumers with inspired content and campaigns which promises to boost commerciality
  • Convert likes into sales! How can you better target content to power sales on social?
  • Position your beauty brand for success with expertly-delivered content on the right channels to draw in new custom and increase brand interaction
  • Strike the balance between brand and user-generated content for fresh, high-quality campaigns for maximum impact
  • Discover new, creative formats which capture attention and spark brand loyalty online

Isabella Rogers, Marketing Director for bareMinerals & BUXOM, The Shiseido Group




12.35 Lunch & Informal Networking For Delegates, Partners & Speakers

13.30 Informal Peer-To-Peer Discussions




13.50 Conference Reconvenes

Excel On Instagram

14.00 Showcase Your Beauty Brand On Instagram & Ensure You Stay At The Top Of The Feed With Strategies That Capture Attention & Elevate Engagement

  • Dominate on Instagram with the latest formats and features to attract consumers and endorse engagement
  • Monetise Instagram by creating a distinguished, cohesive, authentic feed which promises boosted engagement and sales
  • From Instagram stories to IGTV, seize all opportunities for optimised consumer engagement and explore tips in design, style and delivery to stay at the forefront of your consumers’ minds
  • Measure success with insights into your consumer reach and engagement for targeted content and campaigns
  • Update pending! Ensure you stay up-to-date with the latest formats, features and algorithm changes for maximum impact

Hollie Heffernan, Digital Strategist, Treatwell

15.00 Refreshment Break With Informal Networking


15.30 The Ultimate Tool For Engagement! Excel On The Hottest New Social Platform With Strategies Which Showcase Your Brand &
Deliver Industry-Leading Engagement

  • The new kid on the social block! Explore best-in-class techniques and strategies which reveal how to connect with your consumers and boost interaction
  • Get to grips with the basics: how does the algorithm work and what content captures attention?
  • Go viral for the right reasons with attention-grabbing video content and reap the rewards of being irresistibly on-trend
  • The power of authenticity: ensure your content is raw and organic for ultimate reach and maximum potential

Charlie Ward, Global Content Editor, Revolution Beauty

Bonus Session - Tribe Dynamics

16.00 Make a Lasting Impact With Data-Driven Influencer Marketing

  • Optimize your influencer outreach by segmenting your community into easily manageable groups
  • Organically expand your influencer network by identifying and nurturing your most valuable connections
  • Build mutually empowering influencer relationships to generate long-term value for your brand

Conor Begley, Co-Founder and President, Tribe Dynamics

Multi-Channel Communications

16.15 Guarantee Engagement, Reach & Stay Relevant To Modern, Socially-Conscious Consumers By Responding To Sustainability, Transparency, Storytelling & Personalisation Trends

  • Successful multi-channel comms: ensure consumers are aware of what beauty brands and retailers are doing to satisfy socially-conscious consumers today
  • Brand repositioning! How can you build on brand heritage to make it relevant to the modern consumer?
  • Capture attention with creative content strategies for authentic stories with truly resonate with consumers

Karen Cullen, Head of Marketing, Yardley of London




Bonus Session - TRIBE Group

Rebecca Rankin, Client Partner, TRIBE Group

Diversity In Beauty

16.30 Diversity In Beauty

Jasmin Thomas, Founder, OHANA




16.45 Chair’s Closing Remarks

Sebastian Kraft, General Manager & Founder, NORDIC NAVAL




17.00 Official Close Of Social Media In Beauty Day