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How Are Leading Beauty Brands & Retailers Including L’Oréal, Cosmopolitan & Benefit Driving Exceptional Engagement, Impact & Sales On Social Media?

Next-Level, Attention-Grabbing, On-Trend Social Media Content & Campaigns For Sky-High Engagement, Impact & Sales: Monetise Instagram, Boost Social Media ROI & Build Authentic, Exceptional Influencer Relationships To Captivate Consumers With Insightful, Consumer-Led, Innovative & Value-Adding Social Media Strategies

The Annual, Brand-Led, Post-Conference Social Media In Beauty Day, 26th September 2019, Hallam Conference Centre, Central London

GIC Beauty Trends - Horizontal-02 new

'Great one-dayer to catch up on industry trends. Interesting brands and wide range of content.' Bare Escentuals

1. Unstoppable Social Strategies For Sky-High Brand Loyalty: L'Oréal boost engagement and reach on social media with insight-led, value-adding strategies
2. Captivate Consumers With Strategic Influencer Marketing: KAO create authentic influencer relationships and excite consumers with on-trend, high-impact collaboration
3. Inspiring & Impactful Content: Lush Digital cut through the noise, attract consumers and boost conversion rates with attention-grabbing video
4. Monetise Instagram, Deliver Results: Excel on Instagram with lucrative marketing strategies that drive sales and elevate engagement
5. Sales-Boosting Social Strategies: Cosmopolitan, Nip + Fab, NORDIC NAVAL and Debenhams convert likes into sales with impactful, unstoppable streamlined social strategies which boost commerciality
6. Stand-Out Social Media Marketing Campaigns: The Hut Group stand out from the crowd with inspired campaigns which spark brand loyalty, drive ROI and captivate consumers in-store and online
7. Lucrative, Live Video Strategies: Benefit Cosmetics showcase their brand and mesmerise audiences by leveraging live video to produce engaging, influential and professional content
8. Champion Diversity In Beauty! Deliver diverse, unbiased and inclusive strategies with fit-for-future, authentic social media


09.00 Registration, Morning Coffee & Speed Networking

09.35 GIC Welcome & Interactive Voting Introduction Morning Chair’s Opening Remarks

Caroline Finn
Formerly Chief Digital Officer
Augustinus Bader & ghd


09.45 Boost Engagement & Reach On Social Media With Insight-Led, Value-Adding Strategies

  • Exploit consumer-led insights to make your customers stop, engage, interact and purchase for heightened sales success
  • Hammer home the commercial value of satisfied consumers with successful strategies which recognise their needs, exceed expectations and drives sales
  • Win brand loyalty and drive interaction with targeted, tailored and personalised social content

James Edmunds
Senior Brand Manager


10.20 Attract Consumers & Boost Conversion Rates With Eye-Catching, Inspirational & Impactful Content

  • Expertly target your consumers with tailored and eye-catching content
  • Cut through the noise! With the increase of new, social-focused brands, how can you stay in the game and compete with stand-out content which boosts brand loyalty?
  • Exploit social to draw in new custom, build excitement around your brand and increase brand interaction

Alek Lewin
Content Creator
LUSH Digital

10.55 Refreshment Break With Informal Networking


11.25 Social Media Case Study With Dash Hudson

Elise Ngobi
Senior Brand Strategy Manager
Dash Hudson


11.45 Build Exceptional Influencer Relationships & Excite Consumers With On-Trend, High-Impact Collaboration

  • Inject personality into your content and shape brand image with best-fit, high-impact, exciting brand influencer strategies
  • The next steps: working with influencers is one thing, but how can you be more strategic and ensure an authentic voice across all channels?
  • With the rise of the expert over the celebrity, what does the future of influencers look like?
  • What are the metrics of an influencer?


12.05 Convert Likes Into Sales With Impactful, Unstoppable Streamlined Social Strategies Which Boost Commerciality & Drive Sales

  • Seize opportunities for optimised consumer engagement: explore emerging trends, technology, new platforms and features to stay at the forefront of your consumers’ minds
  • What is the future of social in beauty? Trend forecasting for 2020 and beyond
  • Measure success! Maximise data and action insights to draw tangible links between social media engagement and commercial success
  • How can you drive ROI on social? Discuss savvy strategies which boost commerciality
  • Best-practice advice from the experts: which platforms work best for which content and what should we avoid?

Lauren Smith
Head of Social

Ellen Lench
Senior Beauty Social & Community Coordinator

Unsah Malik
Influencer & Social Media Manager
Nip + Fab

Sebastian Kraft
General Manager & Founder

12.45 Lunch & Informal Networking For Delegates, Partners & Speakers


12.45 Informal Peer-To-Peer Discussions


13.50 Chair's Opening Remarks

Caroline Finn
Formerly Chief Digital Officer
Augustinus Bader & ghd


14.00 Action Valuable Consumer Insights To Transform Your Marketing Campaigns With Tailored, Insightful & Innovative Content For Maximum Impact

Cut through the noise and stand out from the crowd in an increasingly competitive market with inspired, expertly-tailored content and campaigns which spark brand loyalty, drive ROI, boost sales and captivate consumers in-store and online.

Alek Lewin, Content Creator, LUSH Digital


14.30 Excel On The Hottest Platform With Marketing Strategies That Maximise Impact, Boost Sales & Elevate Engagement

  • With Instagram leading the way, how are brands exploiting this as a tool for engagement and product sales?
  • Stay at the forefront of your consumers’ minds by keeping up-to-date with the latest formats and features
  • From Instagram Stories to IGTV, how can we build these into lucrative marketing strategies today?
  • Tap into the socially-savvy desires of your consumers to create a cohesive feed that will attract and engage time-and time-again
  • The next step! Instagram dominates in terms of brand interaction, but how can you take this even further and incentivise consumers to purchase on the app itself?

Ciara Lynch
Senior Digital Marketing Manager

15.00 Refreshment Break With Informal Networking


15.30 Champion Diversity In Beauty! Fit-For-Future, Authentic Diversity & Inclusion Strategies On Social Which Engage Real People & Drive A Feeling Of Empowerment

  • Gender neutral makeup: ensure diversity in the products you launch by truly understanding the needs of your consumers
  • How can you be a diverse brand - authentically?
  • Inclusivity on social – the need for diversity is business-critical, but how can you communicate this to consumers? Educate yourself on the most inclusive language to use to champion diversity across all channels
  • Combat barriers to diverse, unbiased social strategies: best-practice advice on how to build trust-based relationships with your consumers
  • Go beyond! Prove real commercial value and the competitive advantage from being a truly diverse brand

Jasmin Thomas, Founder, OhanaCBD



16.05 Evolution Of Beauty Through Social Media

Caroline Finn, Formerly Chief Digital Officer, Augustinus Bader & ghd




16.25 Chair's Closing Remarks

16.30 Official Close Of Social Media In Beauty Day