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Europe’s Only Dedicated Social Media In Beauty Day Returns With Speakers From L’Oréal, Clarins & Revlon

Monetise Social Media With On-Trend, Influential Beauty Content & Engaging Channel Strategies: Increase Followers & Deliver Results With The Latest Industry Insights Into Current & Future Platforms, Live Video & Influencer Marketing

A One-Day, Separately-Bookable, Post-Conference Social Media In Beauty Day, 27th September 2017, Millennium Mayfair, Central London. Download The Brochure. Book Today.

Increase Followers & Deliver Results With The Latest Industry Insights Into Current & Future Platforms, Live Video & Influencer Marketing

  1. Profitable Beauty Social Media: Captivate audiences and increase brand exposure with customer-driven beauty social media insight that drives sales
  2. Next-Level Influencer Outreach: Identify and foster the right influencer relationships for your brand for increased consumer influence and engagement
  3. Lights, Camera, Action! Create compelling livestreams with key industry insights into producing successful videos on a tight budget
  4. Effective Measurement; Proven ROI: Harness the tools and metrics which demonstrate tangible social media successes and secure senior stakeholder buy-in
  5. Impactful Instagram Content: Fully-leverage Instagram to boost brand awareness, grow followers and ensure a profitable channel strategy
  6. Monetise Snapchat: Drive commercial success with crucial insights into the Snapchat demographic for targeted, tactical content and launch strategies
  7. Facebook & The Future: Examine where Facebook and business advertising is headed to capitalise on new platform innovations and trends
  8. Transform Audience Reach & Engagement With The Latest Apps & Platforms: Stay ahead of the competition with exclusive industry insights into which platforms and channels deliver maximum results

Social Media Strategies • Influencer Trends & Relationships • Live Video • Measurement & ROI • Winning On Instagram • Snapchat Strategies • The Future Of Facebook • Future Apps & Platforms

The Social Media In Beauty Day Programme:

08.45 Registration & Morning Coffee

09.00 Morning Chair’s Remarks
Rachel Humphrey
PR & Partnerships Director


09.40 Captivate Audiences With Commercially-Successful Social Media Content & Campaign Strategies

  • Utilise social as a promotional shopping platform with streamlined social, ecommerce and events marketing
  • Strike the balance between brand and user-generated content for fresh, high-quality content that boosts commerciality
  • Build loyal brand followings with competitive social campaigns that convert likes into sales
  • Create bespoke strategies for each channel with the right content for the right platform to maximise your social campaign impact

Sophie Voller
Assistant Digital Manager
Benefit Cosmetics UK & Ireland


10.10 Identify & Nurture Optimal Influencer Partnerships With Key Insights Into The Latest Trends & Worthwhile Investments

  • Identify the right influencer for your brand and foster ongoing partnerships to maximise your investment and ensure long-term relationships
  • With the proliferation of sales-focused influencers, are brands moving away from paid promotion or do bloggers still convert engagement into sales?
  • Top tips for promoting an authentic brand image whilst employing influencers in a commercial world with increasingly savvy shoppers
  • Investigate the next influencer trends and where to invest next; from bands to YouTubers to vloggers, who’s reaching new audiences and successfully influencing?

Meg Lucas
Content & Social Media Manager
Pai Skincare

10.40 Informal Networking & Morning Refreshments


11.10 Measure The Impact Of Social Media Campaigns With Next-Level Tools & Measurement Strategies To Demonstrate Value & ROI

  • Advice on the tools and KPIs that effectively measure and demonstrate performance to prove commercial success
  • What should you be doing with extensive online tracking datasets? Benchmark against competitors with a look at what’s worth reporting on to prove campaign performance
  • Demonstrate the value of social media in campaign promotion and engagement over follower numbers for senior stakeholder buy-in
  • Monetise social media with measurement tools that keep the balance between promoting awareness and generating revenue

Tom Stone
Marketing Manager


11.40 Visual Intelligence In Beauty
How fresh-faced startups and global brands are using computer vision to create photos and videos people care about.
Thomas Rankin
Cofounder and CEO

12.10 Lunch & Informal Networking For Delegates, Partners & Speakers

12.40 Informal Peer-To-Peer Discussions

A) Social Media Integration
Carson Parkin-Fairley
Head of Social Media & Events
The Perfume Society

B) Using Brand Ambassadors To Boost Social Media Content
Deborah Holloway
Social Media Manager

13.00 Afternoon Chair’s Remarks


13.30 Boost Brand Engagement & Reach On Social Media With Cohesive, Competitive Content Strategies & The Latest Technologies

  • Get the lowdown on the latest social platforms and learn how to create visually-attractive, engaging content tailored for them
  • Harness the power of social with integrated social media channel strategies that increase brand exposure and convert likes into loyal followers
  • Are Facebook and Instagram worth the investment or are alternative engagement strategies the way to go to ensure boosted follower growth
  • Maintain day-to-day audience contact on social media without boring your followers for customer-centric, engaging channels

Lauren Smith
Social Media Manager


14.00 The Latest Apps & Platforms That Will Transform Your Audience Reach & Channel Strategies & Drive Lucrative Results

  • Discover which apps and channels can support your social media strategies and boost creativity, increase interaction and drive sales
  • Keep up with the platforms and apps that are making a come-back, tools that predict beauty trends and future innovations that could take the west by storm
  • Is social listening worth the budget and how are brands using it online for everything from predicting trends to customer service?


Jamie Rockers
PR & Social Media Manager EMEIA
Crabtree & Evelyn

14.40 Close of Social Media In Beauty Day